What drivers want when they buy a car has changed greatly in just two years. The most wanted features have gone from spiffy headlights to connected car infotainment/entertainment features found on smartphones.
JD Power first asks about features without mentioning the price, then finds out what people want after the price is mentioned.
The University of Michigan Transportation Research Institute (UMTRI) found that people surveyed feel positive about connected vehicles, have optimistic expectations of the benefits, have some concerns, and generally desire connected-vehicle technology when it becomes available.
This newly published paper titled “A Survey of Public Opinion About Connected Vehicles in the U.S., The U.K., And Australia” is full with interesting facts and figures such as:
The “Intel Freeway to the Future” conducted by Penn Schoen Berland found that about half of Americans desire a driverless society and want cities to create infrastructures to improve quality of life for them and their community using non-personal data.
According to a recent study commissioned by Seapine Software, 88% of U.S. adults would be worried about riding in a driverless car.
The survey, showed that 79% of U.S. adults would worry that the equipment in a driverless car will fail, such as a braking software glitch or failed warning sensor that alerts the driver of danger.
Strategy Analytics reported that Google Search and Google Navigation are the two most commonly used apps while driving in the US and Western Europe.
Revenue from automotive data assets from integrated connected car systems will generate $14.5 billion in revenue by 2020, according to a connected car study from IHS Automotive, driven by Polk.
In Emerging Technologies: Big Data in the Connected Car, IHS Automotive predicts there will be 152 million actively connected cars on global roads by 2020 generating 11.1 petabytes of data.
The Head-Up Display (HUD) Market is expected to grow at a CAGR of 25.8% from 2013 to 2020, and reach $8.3 Billion in 2020 reported MarketsandMarkets.
Connected car technology is hitting the road in Michigan through two initiatives, the Road Commission for Oakland County (RCOC) and the University of Michigan, Ann Arbor.
The University of Michigan Mobility Transformation Center was recently launched focusing on emerging technology in collaboration with the government and transportation industry to make improvements to travel for both humans and cargo.
Volvo Car Group has many connected car features in the works – magnetic sensing vehicles, cloud sharing of road hazards and sensors for cars to get to know their drivers while offering help or accident prevention.
Research shows that consumers want connected car technology, however, the car industry is struggling with issues associated with deployment.
In-vehicle technology/connected car tech was an important factor when buying a new vehicle within the past year for more 59% online U.S. consumers of driving age, according to research from the Consumer Electronics Association (CEA).
There are not many EV cars such as the Toyota Prius EV that can be charged wirelessly, yet, however a new report for WinterGreen Research shows lots of wireless charging pads landing for cars in the next few years, to the tune of $4.6 Billion in 2019.
Worldwide wireless car charging markets should achieve significant growth, notes the report.
There are a lot of questions raised in Covisint’s study on auto-owners and engagement. Covisint provided the platform for the Hyudai BlueLink system that connects to Google Glass and has Siri Eyes Free.
The study shows that the overall impression of the car maker improves with a great connected car experience over the life of the car and car owner.