Nissan Extends Free Connected Services
Free Disinfection in SC from Autobell
The new Autobell® store, located at 3661 Savannah Hwy, Johns Island, SC, will hold their grand opening unlike any other store in the company’s 51-year history – during a global pandemic. The company’s leadership feels it’s a vital move given their response to COVID-19, shifting focus from primarily car washing, to providing a hospital-grade, EPA-registered vehicle Interior Disinfectant service to help flatten the coronavirus curve.
The Interior Disinfectant service will eventually become an optional a la carte service, but is currently provided free with the purchase of an interior cleaning to all customers, as well as a free service without purchase for first responders and government workers with a government-issued ID.
In keeping with the company’s commitment to the environment, the Johns Island store was built using an AquaBio system, with the ability to reclaim and purify up to 100% of wash water, with an output quality better than most utilities. Autobell offers a variety of interior and exterior services as part of their business model.
Axalta Partners with Marathon Industries to Coat CA Trucks
Axalta a leading global supplier of liquid and powder coatings is partnering with Marathon Industries to coat truck bodies for the State of California’s COVID-19 response team using its Tufcote™ industrial products.
Truck bodies are highly valuable in times of crisis due to their versatility and ability to haul both large and small amounts of critical supplies, as well as load from either side. Marathon Industries’ Reno, Nevada facility and Axalta worked together to select Tufcote Low-VOC Primer and High Solids Black and White Topcoats for this job.
Aperia Pro+ Program
Aperia Technologies Inc., a leading supplier of tire management technologies that improve the safety and efficiency of commercial vehicle tractors and trailers, introduced the Pro+ program to make it easier for fleets to secure technology to support their businesses amid the COVID-19 pandemic.
With roadside breakdowns occurring every 10,000 miles, according to a recent American Trucking Association benchmarking report, optimally inflated tires are key in keeping trucks on the road and delivering vital goods and services.
Considered North America’s leading tire inflation solution for tractors and trailers, Halo is an automatic tire inflation system that keeps truck tires from falling below the optimal tire pressure range. Introduced in 2019, Halo Connect is a connectivity platform that enables fleets to virtually eliminate unplanned downtime through predictive analytics.
Pro+ represents another solution developed by Aperia Technologies to assist fleets during these unprecedented times. In April, the company introduced a virtual training and support platform to meet the needs of professional trucking fleets and independent operators when in-person training and support is not possible.
The COVID-19 pandemic has shown that in the face of “fake news”, consumers are gravitating toward trusted, credible sources of information. Economic uncertainty is amplifying this need across brands with an even greater impact on high priced items like automobiles. More models are competing for the same consumers across a multitude of platforms and media. There are overwhelming numbers of confusing, convoluted and unsubstantiated product claims. It is no wonder auto buyers are confused and distrustful. To have further control, they have migrated to doing most of their shopping online which has only added to the confusion.
If automotive brands want to differentiate themselves, they need to stand out, but they also need credibility to build trust. OEMs are discovering this, leading to 45% growth in the AMCI Testing business over the last 2 months. Today’s environment has clearly shown the market needs AMCI Testing Certified 3rd party evaluations more than ever.
Digital Air Strike Helps Bring in the Social Media
Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company’s social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country.
Digital Air Strike was chosen by Facebook for a limited beta test to determine whether dynamic ad clicks to Facebook Marketplace, instead of to a dealer’s website, increased leads. The pilot business, Brown’s Toyota of Glen Burnie in Maryland, saw four times more impressions, 1.5 times more views and a 33% reduction in cost per view. The results are so compelling Facebook turned them into a case study for the Click to Marketplace ads.