Any Day admission has been available since June, but the full lineup is now on sale at laautoshow.com, including Opening Day tickets, Weekdays Only passes, Weekend Priority Entry, Family Four Packs, and VIP Guided Tours. The show is cashless this year, and all posted prices include service fees.
A Market That Sets the National Tone
The timing of the ticket announcement lands squarely in the middle of what organizers describe as the most competitive new-vehicle market in the country. California continues to buy more new vehicles than any other state, and according to Experian data cited by the Greater Los Angeles New Car Dealers Association, Los Angeles and Orange counties alone accounted for 595,112 new vehicle registrations in 2025. That figure alone outpaces the annual vehicle registrations of many entire states, which helps explain why automakers so often choose the Los Angeles show floor as the first stop for new products before those vehicles make their way to dealerships nationally.
Terri Toennies, president of the Los Angeles Auto Show, framed the show’s role in both the industry and the region’s identity. In a statement accompanying the ticket announcement, Toennies noted that the show has been part of Los Angeles’s story and the automobile’s legacy for 119 years, and that generations of Southern Californians have found their first car, their dream car, and their daily driver on the show floor. She added that automakers keep returning because Los Angeles, in her words, will tell them the truth about their newest work.
What’s Included on the Floor
Unlike a dealership visit, the show format lets attendees move between brands without an appointment, a credit application, or a salesperson working a commission. Shoppers can sit in a full-size truck, an electric crossover, and a hybrid sedan from three different automakers within the same hour, all on the same stretch of pavement.
Several signature experiences return for 2026, each included with general admission. Street Test Drives and a series of indoor and outdoor test tracks, including the LADWP Test Track, let attendees get behind the wheel or ride along in the newest gas, hybrid, and electric models on public roads around downtown. Camp Jeep and the Ford Bronco Built Wild Adventure Courses put riders alongside professional drivers navigating grades, angles, and obstacles built inside the Convention Center itself, showing what the latest Jeep and Bronco models can handle away from pavement.
For enthusiasts more interested in car culture than showroom shopping, The Underground remains the show’s dedicated hub for lowriders, customs, tuners, and exotics, spotlighting the shops and clubs behind the builds. The Hall Showcases, consistently among the most visited areas of the show, will again bring together a rotating collection of customs, rare exotics, muscle cars, lowriders, and restorations.
VIP Guided Tours are sold separately from general admission but include a full show ticket, pairing expert-led walkthroughs of the show’s highlight areas with access to everything else on the floor. Organizers say the tours are designed to appeal equally to lifelong enthusiasts and curious kids attending for the first time.
A New Presenting Sponsor
Chevron with Techron stepped in as presenting sponsor of the 2026 show, a partnership announced in July. The company is building a dedicated on-site experience centered on next-generation Techron fuel technology, along with expanded family programming and additional ticket offers, with further details expected closer to the show’s opening.
Pricing and How to Buy
Advance tickets are available online at laautoshow.com/tickets, with the 10 percent discount automatically applied at checkout on Any Day, Opening Day, Weekdays, and Priority Entry tickets through August 14. Any Day admission is priced at $25 for adults 13 and older, $13 for seniors 65 and older, and $13 for children ages 6 to 12, while children younger than 6 are admitted free.
With hundreds of new vehicles, unlimited test drives, and a show floor built around the region that automakers treat as a bellwether, the 2026 Los Angeles Auto Show is positioning itself once again as the place where Southern California’s new-vehicle appetite meets the industry’s newest metal, months before the rest of the country sees it.