DENSO uses AR to show V2X @CES

DensoCESAt CES DENSO will use virtual and augmented reality to show its technology.

DENSO’s booth will demonstrate vehicle-to-vehicle and vehicle-to-infrastructure (V2X) technology that can create a safer and more convenient mobile world. These technologies help with accident avoidance, hazard warnings on highways or country roads, and collision avoidance for off road vehicles.

“It’s our goal at DENSO to use our technology to create a smarter, safer and more convenient world,” said Doug Patton, executive vice president of Engineering at DENSO International America, Inc. “But not only on the road—we’re exploring how our technology and components can be applied far beyond the automobile, like in health care or agriculture. We want our technology to lead to better quality of life for people around the world.”

DENSO’s exhibit will also feature a Wellness Monitoring System to measure biometrics, such as blood pressure and heart rate and a gaze detection system for the automobile that tracks eye movement and responds based on where you are looking in a vehicle cockpit.

DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world’s major carmakers.

DENSO Corporation recently partnered with Morpho, to jointly develop image recognition technology that uses image processing technology and engage in deep learning. DENSO and Morpho expect to promote the technological development of surround monitoring systems, including electronic rearview mirrors and other advanced driving support systems that use image processing technology and basic research on automated driving using deep learning.

DENSO will work with Morpho to enhance and accelerate the development of technology that can contribute to a safer and more secure automotive society.