Hyundai Commemorates Milestone Anniversary With 10th Annual Air & Sea Show
Hyundai Motor America commenced the 10th annual National Salute to America’s Heroes over Memorial Day Weekend in Miami Beach, anchoring the event around the Hyundai Air & Sea Show. The 2026 iteration marks a triple milestone, coinciding with the automaker’s 40th year of US operations and the initial activations for the nation’s 250th anniversary. As part of the proceedings, the company doubled its previous annual commitment to the Folds of Honor non-profit organization with a 100,000 dollar donation designated for military educational scholarships.
The public relations push highlighted the company’s broader industrial footprint and military recruitment initiatives, including the Veteran Employment Transition program for dealership service networks. Operational updates featured product placements of upcoming vehicle lines, specifically the 2026 IONIQ 9 electric SUV and ruggedized XRT trim variants for the Palisade and Santa Fe models. These military-centric marketing alignments follow recent capital expenditure commitments from Hyundai Motor Group, which plans a 26 billion dollar investment package in US automotive assembly, localized supply chain logistics, and robotics infrastructure running through 2028.
Kumho Tire USA Partners With Georgia Veterans Service Foundation
Kumho Tire USA and the Georgia Veterans Service Foundation finalized a long-term collaborative partnership via a Memorandum of Understanding to support Georgia’s veteran population. The initiative bridges private sector tire manufacturing resources with state government and nonprofit veteran service frameworks. While specific programmatic details remain under development, the joint venture aims to deploy targeted community impact programs across the state.
The industrial and public sector alliance follows an initial public integration earlier this year during a high-profile sports sponsorship activation at State Farm Arena. Under the formal agreement, organizational leadership including executives from Kumho Tire USA, the Georgia Department of Veterans Service, and the Georgia Veterans Service Foundation will oversee the cross-sector resource allocation and deployment strategy for regional veteran outreach.
Prestone and Adam’s Polishes Form Retail Partnership Supporting Stop Soldier Suicide
Performance Fluid Experts Group portfolio brands Prestone and Adam’s Polishes established a joint marketing campaign with non-profit organization Stop Soldier Suicide to fund veteran mental health and suicide prevention resources. Running from May 24 through July 18, 2026, the initiative relies on a retail partnership with Advance Auto Parts. A percentage of revenue from qualifying automotive fluids and detailing product purchases across brick-and-mortar and digital channels will be allocated to the cause, capped at a maximum corporate donation of 50,000 dollars.
Proceeds from the point-of-sale campaign are earmarked for Stop Soldier Suicide’s ROGER Wellness Service, which specializes in crisis intervention and clinical suicide assessments for active-duty personnel and veterans. According to internal metrics disclosed by the non-profit, the division logged over 10,000 clinical care hours across 4,287 service members in 2025. PFX Group leverages the charitable alignment to drive retail volume for its core chemical lines—including antifreeze, brake, and power steering fluids—alongside the premium surface care products within the Adam’s Polishes catalog.
Whistle Express Deploys Nationwide Free Memorial Day Car Wash Promotion
Express car wash operator Whistle Express Car Wash launched a nationwide holiday marketing campaign offering complimentary express washes to all active-duty military personnel and veterans. Scheduled for Monday, May 26, the Memorial Day activation requires participants to present a valid military identification card at point-of-sale terminals. The community relations push aims to drive regional customer acquisition while establishing long-term brand loyalty through the company’s permanent 15 percent military discount program applied to individual washes and monthly subscription memberships.
The corporate initiative marks a significantly expanded market footprint for the brand, which grew its retail network to over 530 locations across 23 states following its large-scale acquisition of 380 Take 5 Car Wash facilities. Headquartered in Charlotte, North Carolina, and backed by institutional capital since 2020, the consolidated operator is utilizing the centralized holiday promotion to streamline brand integration across its newly acquired wash bays and reinforce its localized neighborhood service model.