Mobile Interior Imaging, or Project Mobii is a joint project from Ford and Intel that could stop car thieves and prevent accidents. The cameras can see gestures to control car functions and smartphone connections. They can be programmed to keep private information such as contacts private.
QNX software is being used for or mapping, communication and entertainment systems in Ford, Chrysler, Hyundai, Jaguar, Porsche, Audi (see video below) and BMW vehicles.
The new Ford Focus has rear sensors for the Cross-Traffic Alerts warning drivers of traffic while driving in reverse as well as blind spot alerts. The City Stop feature will try to stop the Ford if there is chance of accident.
Ford will socialize its marketing with the connected EcoSport cars in a six month blog and social media campaign. Ford of Europe will show a new automated research car with automated driving and other advanced technology after 2025.
The event will start at Mobile World Congress called EcoSport Live. Cars will be loaned to one hundred of the hippest bloggers to write about the EcoSports connectivity via social media.