Toyota returns to SEMA with a lineup that should gearheads and adventure seekers alike take notice. Toyota’s 2024 display delivers a mix of specialty builds and lifestyle-enhanced models, straight from the Toyota Associated Accessory Products (AAP) arsenal.
“As a brand, we’re all about amplifying performance and adventure,” says Mike Tripp, group vice president of Toyota Division Marketing. “SEMA lets us showcase the limits of what Toyota can offer our customers—from stock models to dream-worthy, one-off builds.”
This year’s Toyota booth is split into zones, each tailored to highlight a specific lifestyle—whether that’s off-roading, camping, rally racing, or tailgating. Toyota fans can get up close with everything from the versatile Tacoma to the rugged Land Cruiser, each loaded with AAP upgrades, including this year’s standout entry in SEMA’s New Product Showcase: the TRD Forged Billet Upper Control Arm Kit for 4Runner and FJ Cruiser.
Here are the Toyota stars of SEMA 2024:
4Runner TRD Surf Concept
Toyota taps into SoCal’s surf culture with the 4Runner TRD Surf Concept. The 2025 4Runner body is decked out with retro design cues, a removable top, and a look made for today’s beach-loving adventurers.
CALTY Land Cruiser ROX*
This head-turning concept is an open-air throwback that revives the spirit of topless Land Cruisers, crafted by Toyota’s CALTY design team. It’s a seamless blend of heritage and modern design built for those craving off-the-grid experiences.
GR86 Rally Legacy Concept
The GR86 Rally Legacy Concept is a nostalgia-packed rally machine inspired by Toyota’s rallying roots. GR86 body meets GR Corolla’s turbocharged powertrain and GR-FOUR AWD drivetrain—a dream setup for any rally fan.
Ultimate Tailgate Tundra
Toyota’s Tundra transforms tailgating with five massive 55-inch TV screens and a sprawling 185-square-foot canopy, perfect for game day fanatics.
**RAV-X Concept**
Inspired by the legendary Dakar Rally, the RAV-X Concept by Toyota’s SPAD team takes the RAV4’s off-road potential to a whole new level, geared for thrill-seeking off-road enthusiasts.
Suprabird Tribute
Paying homage to NASCAR legend Richard Petty, the Suprabird Tribute blends GR Supra performance with the iconic style of Petty’s ’69 Superbird, complete with Petty Blue livery and a custom aero kit.
#84 Tacoma TRD ProRunner Race Concept
Built for Baja, the #84 Tacoma TRD ProRunner Concept was co-designed with Toyota’s Jimmie Johnson. Packed with race-ready features, this Tacoma in a “mud bath” theme is primed for desert dominance.
Classic Adventure Cruiser
A lifted Cruiser with rugged 20×9-inch wheels that blend aesthetics with off-road capability—a perfect example of Toyota’s engineering prowess.
94 Toyota Drift Truck
Drift meets minitruck in this pinked-out, drift-ready build—a blend of American minitruck and Japanese drift culture.
Modellista Overland Vision Concept
Known for its refined style, Modellista’s take on the Land Cruiser delivers sleek functionality with classic panache.
Toyota’s accessory lineup is the backbone of their SEMA showcase, from the TRD Forged Billet Upper Control Arm Kit to a vast array of AAP add-ons. Each accessory is designed to push the envelope, turning Toyota models into something that’s as ready for adventure as its driver.
These aforementioned builds are prototypes, loaded with modifications that may not be available or street-legal.