Ultimate Automotive CES Round-up: Mercedes-Benz, Mullen, VW, Pebble, Bobcat Hyundai, BlackBerry, Bridgestone, Cipia, Continental, Magna, LG, Sonatus & Valeo

CES will be in Las Vegas January 8 – 12. Numerous companies have reported what they will be displaying at the event including automakers, networking events and suppliers. This list will be updated in the coming weeks with new announcements. Companies represented include Honda, Hyundai, Kia, Mercedes-Benz, Mullen, VW, Pebble, Bobcat Hyundai, BlackBerry, Bridgestone, Cipia, Continental, Magna, LG, Sonatus and Valeo.

Update 1/8/2024 Check out Day One of CES 2024 for the latest announcements.

Update 1/9/2024 AUTO Connected Car News’ Day Two of CES 2024 Round-Up.

Update 1/10/2024 Day Three CES 2024 Round-up.

Update 1/11/2024 Day 4 CES Round-up.

Announcements from Automakers OEMs:

Honda New EVs

An all-new global Honda electric vehicle (EV) series will make its world debut at CES 2024 in Las Vegas, Nevada on January 9, 2024 at 10:30 a.m. PT.

Toward its global goal to achieve carbon neutrality for all products and corporate activities by 2050, Honda will introduce 30 new EVs globally by 2030 with a global sales volume of 2 million units. In North America, Honda has laid out an aggressive timeline of EV introductions leading to 2030 and ultimately to 100% zero-emission automobile sales by 2040, which includes battery electric and fuel cell electric powered models.

At its booth and through a dedicated CES 2024 website, Honda will showcase the global EV series models and several key technologies that illustrate the significant transformation Honda is currently undergoing.

The Honda press conference at CES will be held on Tuesday, January 9, 2024, with both Global CEO (Director, President and Representative Executive Officer) Toshihiro Mibe and Global EVP (Director, Executive Vice President and Representative Executive Officer) Shinji Aoyama. They will speak about Honda’s vision for an electrified society and unveil the new global EV series.

  • About the Honda press conference at CES 2024
    • Date/Time: Tuesday, January 9, 202410:30 a.m. – 11:00 a.m. Pacific Time
      (Wednesday, January 10, 20243:30 a.m. – 4:00 a.m. Japan Time)
    • Venue: Honda booth (North Hall, booth #10015) at Las Vegas Convention Center
    • Presenters (plan):
      • Toshihiro Mibe, Global CEO of Honda (Director, President and Representative Executive Officer)
      • Shinji Aoyama, Global EVP of Honda (Director, Executive Vice President and Representative Executive Officer)
    • Livestreaming (URL): https://www.youtube.com/watch?v=jYdfi_zkQDQ

Hyundai: Hydrogen & Software Future

Hyundai Motor Company make  CES 2024 announcements. At the event, Hyundai Motor will share its future blueprint for a hydrogen energy ecosystem and a vision for software and artificial intelligence, under the theme of ‘Ease every way.’

The Hyundai Media Day will be held from 1:00 – 1:45 p.m. PST, on January 8, 2024, at the Mandalay Bay Convention Center in Las Vegas, Nevada, U.S. The event will be live streamed via the company’s global YouTube channel.

Hyundai Motor will present how its hydrogen-powered and software-driven transformation will bring universal benefits to humanity. The company will also reveal its plan to foster human-centered innovations beyond mobility to add comfort to people’s everyday lives.

Hyundai Motor’s future blueprint will combine the capabilities of Hyundai Motor Group affiliates to accelerate the transition towards a hydrogen-powered society. The company will also unveil its modular hydrogen toolbox to effectively establish a clean hydrogen value chain.

Moreover, Hyundai Motor will outline the group-wide software strategy and future direction to build a fully optimized, user-centric ecosystem connecting devices, services and solutions.

During the CES exhibition from January 9 to 12, the company will display its diverse approach, from demonstrative technologies to future mobility concepts, to showcase how it will create a human-centered future society by shifting to a hydrogen energy ecosystem and focusing on software and AI.

Hobnob with Honpe ARCHETYPE EV

At Honpe Prototyping Technology will introduce the ARCHETYPE EV, a concept car that allows us to share with you a glimpse of how much we can achieve. At Honpe is known for manufacturing high quality prototypes in record time.

Honpe beleives the power of prototyping to drive innovation and revolutionize the industry.

Please join us at CES 2024 in Las Vegas:
LVCC, Central Hall – stand 20844
January 9, 3:00 PM

This innovative high-end electric vehicle redefines the automotive luxury experience through the concept of Michael Robinson, a world-renowned leader in automotive design, this sedan captivates with its avant-garde sophistication, stylish design and a visual presence that sets an unmatched standard.

During the event Michael Robinson and other Honpe’s technicians will be at the ven to answer questions.


Kia will redefine the term PBV as ‘Platform Beyond Vehicle’ and officially launch its global PBV business at CES 2024 in Las VegasUSA. The brand is set to introduce its future PBV product lineup and business vision, along with physically showcasing several PBV concept models. Kia PBV is a ‘Total Mobility Solution’ combining fit-for-purpose EVs with advanced software solutions that will open the door to new businesses and lifestyles.

Marking its first return to the CES in five years, a series of keynote speakers will expand on the brand’s future PBV business strategies and vision for the future, including dedicated hardware such as Easy Swap and Dynamic Hybrid modularization technologies, digital solutions developed under the Hyundai Motor Group’s advanced software capabilities, and plans for global partnership integration. Kia will also operate an indoor PBV exhibition in the LVCC West Hall and an outdoor EV exhibition in the LVCC Central Plaza between January 9 – 12.

The Kia PBV exhibition will feature five concept models, including its first PBV scheduled for mass production starting in 2025, a range of Kia-exclusive PBV technology, and a PBV-dedicated presentation and demonstration highlighting the company’s software-defined vehicle strategy and plans for partnership integration.

The brand’s EV exhibition will introduce Kia’s vision of ‘EVs for All’ by displaying the EV3 and EV4 concept cars alongside the EV9 and EV6 GT, while showcasing the numerous lifestyle benefits customers can enjoy from Kia’s rapidly expanding EV lineup.

Kia’s CES 2024 press conference will be held at Mandalay Bay at 3pm (PST) on Monday, January 8 and will be livestreamed on worldwide.kia.com.

Mercedes-Benz Hey Mercedes Hyper-Personal

An extension of you and seamlessly in tune with your needs: This is the way forward for a hyper-personalised and intuitive customer experience – in-car and beyond. At CES 2024, Mercedes-Benz will preview the next major step towards its vision. The world’s biggest consumer electronics show provides the perfect backdrop for the game-changing MBUX Virtual Assistant. It takes the ‘Hey Mercedes’ voice assistant into a whole new visual dimension with high-resolution game-engine graphics from Unity. This advanced AI-powered feature combines the intelligent systems of MBUX into a single entity and presents an expressive new face to the customer with natural interaction. Running on the in-house developed Mercedes-Benz Operating System MB.OS, the MBUX Virtual Assistant headlines several digital innovations to be presented in January.

“Mercedes-Benz is reinventing the digital passenger experience by leveraging AI to offer human-like interaction with the intelligent MBUX Virtual Assistant. It includes empathetic characteristics that sync with your driving style and mood. Paired with our in-house MB.OS architecture, this approach will define the future of digital luxury.”

The Concept CLA Class celebrates its North American premiere at CES 2024. Based on the MMA (Mercedes Modular Architecture) and MB.OS, it offers a close-to-production insight into the future family of four vehicles. Visitors will get a taste of the electric future of an icon with the North American premiere of the camouflaged prototype of the electric G-Class.

For defining moments at CES 2024, visit Mercedes-Benz at booth #4941 in the West Hall of the Las Vegas Convention Centre.

On January 9, 2024, Mercedes-Benz will feature the following insightful press updates at its booth:

“Defining our Vision of your hyper-personalized Mercedes-Benz user experience – in-car and beyond” – A keynote introduction from our Chief Technology Officer, Markus Schäfer, and our Chief Software Officer, Magnus Östberg, as they present the tech stories making the headlines at this year’s show (11:00 a.m. PST)

“A new level of immersive entertainment with Mercedes-Benz” – These special sessions focus on everything from new digital features to industry-first collaborations with world-leading partners (2:30 p.m. PST)

Mullen in PERSONA

Booth 10315 in the Vehicle Tech & Advanced Mobility Pavilion where Mullen will be showcasing EVs from Bollinger, Mullen Commercial, and Mullen Automotive, as well as its AI-Powered Personal Assistant Tech, PERSONA.

VinFast -Two New Models & New Mini Concept

At CES 2024, for the first time, VinFast will introduce its latest electric vehicle concept and the mini eSUV VF 3 to global customers. The launch of two new models continues to expand VinFast’s electric vehicle EV lineup, further solidifying its commitment to sustainable mobility and EV accessibility.

VinFast will also display its all-electric VF 9 full-size SUV which incorporates a new streaming service into the vehicle, providing CES 2024 attendees with a unique firsthand in-car experience of the new technology.

In addition, VinFast will also introduce its electric bikes, DrgnFly, reinforcing the company’s commitment to offering a holistic EV ecosystem to global customers, as well as showcasing its rapid research and development capabilities since the product was first introduced at CES 2023. VinFast’s electric bikes will also be available for test drives.


Volkswagen & Cerence

Volkswagen + Cerence joint press conference for CES 2024 where the companies will reveal their new generative AI collaboration. The press conference will take place at 08:00AM on Monday 8 January during the official Media Day at the Mandalay Bay Convention Center and will be followed by a Q&A session and group demo. Full details in the media alert below.

Executives from both Volkswagen and Cerence will introduce this partnership, share details behind their collaboration, and reveal the AI-powered technology.

CES 2024 visitors will also be able to demo the AI-powered driver experience within the Cerence booth January 9-12, 2024, located within the Las Vegas Convention Center in the West Hall, Booth #6627.

Other Kinds of Vehicles

Semi Autonomous Trailer from Pebble

Pebble, a California-based startup defining a new way to work, live, and explore from anywhere, will be showcasing its new flagship product at CES: The Pebble Flow, a 100% electric, semi-autonomous travel trailer.

This travel trailer features the world’s first dual-motor active propulsion assist system that enables the Pebble Flow to propel itself for a safe and effortless towing experience for both gas and electric vehicles. The Pebble Flow is the travel trailer of the electric age, and as many consumers choose an EV as their primary personal vehicle, this travel trailer will be accessible without range anxiety. The dual-motor drivetrain, with advanced computer vision and robotics software, also allows for automatic hitching to the tow vehicle and remote-controlled parking and maneuvering, skillfully navigating into tight spots once it’s unhooked from the hitch.

It’s like a smart home on wheels – integrating total control of the RV experience through the Pebble App. On it, users can not only manage the above tech features with the push of a button but also interior features like lighting, temperature and door locks as well as status monitoring of water tank levels, energy consumption and battery state of charge. The Pebble Flow is also equipped with an efficient and quiet HVAC system and is plug-and-play ready for Starlink, ensuring digital nomads stay connected and comfortable no matter where the journey takes them.

The travel trailer is designed to have everything needed for space efficiency, flexibility and comfort. Many features are dual-purpose, like the Room Flip with a retractable Murphy bed that will allow for a transition from leisure time to work time in a matter of seconds, or the removable induction cooktop for inside or outdoor cooking.

As the most technically advanced travel trailer on the market developed by Apple, Tesla, Rivian, Zoox and Volvo veterans, the Pebble Flow aims to bring the ease of use of an iPhone to the RVing experience.

At CES, attendees will be able to check out the Pebble Flow with a full tour at booth #7023 in the West Hall.

The Pebble Flow has a starting price of $109,000 and is expected to ship by the end of 2024. Preorders are available at pebblelife.com/preorder with a $500 fully refundable deposit.

Bobcat Machinery Latest

Doosan Bobcat, Inc., a company within Doosan Group, will showcase its latest product and technology concepts Jan. 9-12, 2024, at CES®, the world’s most influential technology event.

Located in the Doosan booth (5941, West Hall, Las Vegas Convention Center), Bobcat will highlight several machines and unveil a new concept machine during CES’ Media Days at the Doosan press conference at 3 p.m., Jan. 8, at Mandalay Bay’s Tradewinds ballroom.

“As a pioneer in the compact equipment industry, we are continually innovating to create solutions for our customers’ toughest challenges,” said Joel Honeyman, Doosan Bobcat vice president of global innovation. “By combining emerging technologies with our proven products, we are developing cutting-edge solutions to meet the demands of a changing world as we transform how we work, build and live.”

The Bobcat display within the Doosan booth offers show attendees the opportunity to see the machines up close and interact with technology demos. Highlights include:

Bobcat is launching new technologies for a better, more sustainable world. This includes a concept machine that is designed to make farming more sustainable, efficient and smart through AI, autonomy and electric operation. This machine and technology will change the way work is done and will be announced at CES Media Days and on display the week of CES in the Doosan booth.

Bobcat S7X skid-steer loader.Powered with a lithium-ion battery, the S7X steer-skid loader is all-electric, as Bobcat eliminated all hydraulics, and instead uses electric drive motors and ball screw actuators for lift and tilt functions. By eliminating the hydraulics, the S7X has 50% fewer components, simpler componentry and 96% less fluid, coolants and lubricants compared to traditional diesel-hydraulic loaders.

Concept loader, the RogueX2. This all-electric and autonomous concept machine produces zero emissions, as it features a lithium-ion battery, electric drive system and electric actuated lift and tilt kinematics with no hydraulics. RogueX2 is the second iteration of this Bobcat invention. The RogueX and subsequent RogueX2 were built as a proving ground to advance the Bobcat innovation roadmap, evaluate customer perceptions and challenge the paradigms of traditional kinematics and machine functionality.

Autonomous zero-turn mower, the Bobcat ZT6200. This machine offers game-changing efficiency and productivity by completing repetitive mowing tasks without the need for an onboard operator.

Show attendees can learn how to get the most from Bobcat equipment with its digital products such as Bobcat MaxControl and Bobcat Machine IQ.


Damon Motors Inc. (“Damon” or the “Company”) today announced it will return to CES, organized by the Consumer Technology Association, to showcase its award-winning HyperFighter electric motorcycle. The naked streetfighter motorcycle offers 200 hp, 200 nm of torque, a top speed of 170 miles per hour, and an estimated 146-mile range on a single charge. It will be on display in the NXP® Semiconductors booth CP-19 at the Las Vegas Convention Center Central Plaza

In pursuit of its vision to become the future of motorcycling, Damon has developed groundbreaking technologies for its line of motorcycles, including its CoPilot™ advanced warning system; and Shift™, which transforms the riding position between sport and commuter modes with the push of a button, which are built into HyperDrive™, a first of its kind, ultra-high-performance exoskeleton powertrain that will form the basis of a wide range of motorcycle models and sizes.

Damon has won over a dozen awards for its innovations including a 2022 CES Best in Innovation award for its HyperDrive technology and a 2020 CES Best in Innovation award for its flagship HyperSport motorcycle. The Company has also received awards from The Edison Awards, GOOD DESIGN, Digital Trends, Red Herring, Popular Science, Robb Report, and more.

Damon’s return to CES comes on the news of its announced merger in partnership with Inpixon, with plans for a NASDAQ listing of the combined company. Damon has been riding a wave of momentum and growth, including raising $70M in funding and securing more than $85M in deposit-backed reservations for its superbikes. The Company has also been granted several patents and entered into global partnerships for distribution with Auteco (Latin America) and Indika IMG (Indonesia).

Networking Events–Note Some are Invite-Only or RSVP Required

SBD & AWS Breakfast

SBD Automotive and Amazon Web Services (AWS) are co-hosting an exclusive Automotive OEM Breakfast on Day 1 of the show. Absorb the latest trends, leave with new consumer data, and bring back the “C” back to CES. Event is free and open to OEMs only – email events@sbdautomotive.com for registration link.

Inforum, Women & Magna Reception

Women are making important contributions to the burgeoning mobility industry, and the opportunities continue to grow.

To connect talented women and men within the automotive and other tech-reliant industries, Magna and 360ofme will host the Women of Inforum@CES event at the 2024 show to showcase and support the work of Inforum, a nonprofit dedicated to accelerating the careers of women and building talent initiatives at companies. The reception will be Wednesday, January 10, 20244-6 p.m. PST, at the Magna Booth #3725, West Hall of the Las Vegas Convention Center.

Please register here. Hors d’oeuvres and drinks will be provided.


Auto Suppliers (in Almost Alphabetical Order)

AAM Showcase

American Axle & Manufacturing (AAM), (NYSE: AXLE) will have its industry-leading technology on display.

AAM has been at the forefront of creating solutions for the transition to electric mobility with a focus on driveline technology. AAM will showcase many of its technologies and products in its booth, with a focus on:

  • Electric Drive Unit (EDU) Technology
  • e-Beam Technology
  • Component Technology

The AAM booth at CES is located in the West Hall (#6827) at the Las Vegas Convention Center. AAM experts will be onsite to discuss the company’s innovations, provide hands-on demonstrations of AAM’s latest technology and discuss the company’s deep commitment to sustainable mobility and advancement in creating carbon net zero solutions.

Aeva 4D Lidar

Aeva® (NYSE: AEVA), a leader in next-generation sensing and perception systems, announced its attendance at CES® 2024 where it will showcase the world’s first automotive-grade FMCW 4D LiDAR for advanced driving automation in mass production vehicles. Aeva will also demonstrate its commercially available Aeries II 4D LiDAR technology for automotive applications, demonstrate its micron-precise industrial metrology sensing technology for industrial applications, and provide a preview of May Mobility’s Aeva-equipped autonomous vehicle platform, all at Aeva’s exhibit in the Las Vegas Convention Center, West Hall – Booth #6841.

Aeva to Showcase:

New Automotive Product Introduction and Demonstration: Witness the introduction of Aeva’s newest automotive-grade long-range and high-resolution 4D LiDAR for mass production automotive applications. See the new product, a live sensor demonstration, and seamless passenger vehicle integration design. Visitors will be able to view the product up close and learn more about its powerful capabilities designed to accelerate the automotive industry’s path to safer advanced driver assistance systems and autonomous driving at highway speeds.

Aeries™ II 4D LiDAR Demo: See the industry’s most advanced FMCW 4D LiDAR technology with live point clouds from Aeries II sensors showcasing Aeva’s unique ability to detect 3D position and velocity simultaneously. Multiple LiDAR sensors and cameras deliver a fused and colorized point cloud capable of scene segmentation and automatic pedestrian detection.

Featured Customer – May Mobility: See May Mobility’s next-generation autonomous transit vehicle equipped with Aeva 4D LiDAR technology, built on the Toyota Sienna Autono-MaaS vehicle platform. Discover how Aeva’s long-range sensor technology will help enable May Mobility to expand its operational design domain and broaden its service areas to reach new populations of riders.

Demo Drives: Departing from Aeva’s outdoor exhibit space in the West Plaza, ride-along demo drives will tour the streets of Las Vegas with live 4D LiDAR data showcasing the unique benefits of Aeva’s technology, including simultaneous velocity and range detection, Aeva Ultra Resolution™ and immunity to interference. Space is limited. To request a reservation, investors and media should email press@aeva.ai or register on-site at Aeva’s main booth in the West Hall.

Industrial Metrology Sensor Demonstration: Experience the flexibility of Aeva’s FMCW platform with a demonstration of its LiDAR-on-Chip technology tuned for micron-precise measurements, ideal for contactless automated quality control in high-volume manufacturing environments including automotive vehicle production lines and aerospace manufacturing.

Asahi Kasei Microdevices

The Asahi Kasei Microdevices exhibit will focus on sensing and mixed-signal solutions for mobility and health tech, including an automotive audio demonstration and Millimeter-wave radar system.

Acoustic Design Solution VELVET SOUND for Cars
The way we spend time in car cabins is evolving, which has created a demand for new audio experiences and enhanced entertainment. At CES, AKM will introduce an immersive audio experience in their demo car, combining high-quality audio ICs, software, and tuning techniques.

On-Board Charger Form Factor Reduction
Reducing the size and weight of On-Board Charger systems in EVs offers environmental benefits such as vehicle weight reduction and extended driving range. AKM will demonstrate low-heat, high-precision, fast-responding, current-sensing solutions that lead the way to the future of EV charging.

Bluetooth® Low Energy Transmitter IC for Tire Pressure Monitoring System (TPMS)
The adoption of EVs has led to changes in vehicle control systems, which created a demand for wireless communications for various sensors and indicators. AKM’s Bluetooth Low Energy ® transmit-only device may be easily added to TPMS systems, eliminating the need for additional RF radios.
AKM invites attendees, media representatives, and industry professionals to visit booth #11051. There, they can engage with the AKM team, explore showcased offerings, and even participate in an interactive activity demonstrating AKM’s newly developed sensing and mixed-signal solutions for automotive mobility and health tech.

AGC Glass for Auto

AGC, a Tokyo-based world-class glass, chemicals and high-tech materials manufacturer for the mobility industry, announced its second appearance at CES 2024. AGC will be on hand to showcase 20 cutting-edge solutions, mainly glass for the auto industry, all focusing on three areas: detection, connection and comfortability, to lead the next generation of mobility.

AGC has been in operation for over a century, supplying innovative materials and solutions to meet the demands of the ever-changing society. As it works to shift automotive glass from simply serving as a barrier to becoming multi-functional, the company approaches its products through the lens of creating not only economic value but also social value.

“At AGC, we firmly believe that glass and performance chemicals permeate every aspect of your living environment, enabling us to drive innovation across all domains with our cutting-edge technology,” said Hideyuki Kurata, CTO of AGC. “We have been refining core technologies, such as material technology, functional design, and production technology, since our foundation. With our advanced materials and solutions showcased at CES, we aim to drive innovation in the next generation of mobility. We invite you to experience them firsthand at our booth.”

The products AGC will highlight at the show include:

Detection: Wideye

  • Wideye is an infrared, transparent and high-optical performance automotive glass for vision glazing, trims and sensor covers. It is specially crafted for advanced driver assistance systems and autonomous driving and can be mounted on multiple vehicle parts to ensure optimal protection while maintaining a sleek design.

Connection: 5G-compatible Glass Antenna

  • Elegantly designed, these glass antennas are compatible with all frequencies of 5G. They can be installed from the interior side of existing window glass, thereby converting the windows into antennas. Halo.Car, an innovative Las Vegas-based EV driverless car service that uses 5G, has incorporated AGC’s glass antennas, which have been used strategically to minimize communication drops.

Comfortability: Automotive Display Cover Glass

  • We were the first in the world to introduce automotive display cover glass. Leveraging advanced processing technology, quality, and strength, as well as the advantages of film deposition technologies such as anti-reflective and fingerprint-resistant coatings, we have achieved “safety,” “high visibility,” and “superior aesthetics.” This time, we are planning to showcase large, curved displays.

CES attendees and automotive enthusiasts can visit the AGC exhibition to learn more about these innovations at Booth 6667 in LVCC West Hall Vehicle Tech & Advanced Mobility. AGC representatives and executives will be at the booth to demonstrate the technologies and answer any questions.


Ansys AVxcelerate will show how it works in NVIDIA DRIVE Sim.

Argus Cyber Security

Argus Cyber Security, a world leader in automotive cyber security, today unveiled its Argus vDome product, a first-of-its-kind aftermarket anti-theft solution focused on protecting vehicles from CAN injection attacks at Elektrobit Booth #4117.

Car theft is shifting from low-tech to high-tech. CAN injection attacks, for example, exploit vulnerabilities in a vehicle’s CAN bus to allow thieves to steal vehicles in under 30 seconds without physical break-in. Using ready-made hacking devices, available for purchase on the darknet, thieves can disable the immobilizer, unlock doors, start the engine and drive away with the vehicle.

Not only are CAN injection attacks causing anguish for car owners, they’re also a major problem for OEMs, fleet operators and insurance companies. Recurring CAN injection attacks against a particular model can result in reputation damage to the respective OEM and affect sales. Naturally, increased theft also has a substantial financial impact on insurance companies, which in turn raise their premiums for consumers and fleet operators.

Argus vDome is a patented, AI-powered lifetime protection solution that proactively detects and neutralizes malicious devices in under 200 microseconds. It identifies all ECUs on the CAN bus and creates a unique electrical signature for each ECU signal, which represents a distinct ‘fingerprint’ that cannot be faked. When a hacker connects an unauthorized device to send commands to the CAN bus, Argus vDome instantly identifies the rogue device and blocks the attempt to steal the car in real time. Optional integration with a Multi-Factor Authentication (MFA) system offers an additional layer of security.

Unlike most automotive cyber security technologies that are designed to be integrated in future vehicle models, Argus vDome is available as an aftermarket device for vehicle fleets, insurance companies and car owners. In addition, OEMs that want to offer CAN injection protection out-of-the-box to consumers, can integrate vDome at the factory in new vehicles.


BlackBerry Limited  confirmed that it will host an interactive investor-focused Q&A session with members of the IoT management team to be streamed from the BlackBerry IoT booth at CES 2024 in Las Vegas.

The session will discuss the key announcements for BlackBerry QNX and BlackBerry IVY® being showcased at the event.

BlackBerry Investor Briefing @ CES 2024
Wednesday, January 10, 2024, at 4:00pm ET
Mattias Eriksson, President, BlackBerry IoT
John Wall, SVP, Head of BlackBerry QNX
Vito Giallorenzo, SVP, General Manager, BlackBerry IVY
Tim Foote, VP, Investor Relations

BlackBerry will be showcasing the breadth and power of its BlackBerry IVY® connected vehicle data platform through in-vehicle and virtualized demos with a range of ecosystem partners. The BlackBerry IVY platform enables developers across industries to design and deploy insights-enabled automotive services more quickly, leveraging in-vehicle AI-enabled processing and a developer-friendly platform. This ease of development has led to a growing diversity of solutions developed on the BlackBerry IVY platform, giving automakers new opportunities to quickly enable additional services to differentiate and potentially monetize the connected car.

This year’s IVY™ showcase at CES will feature a wide array of mobility applications; IVY powered in-vehicle AI demonstrations will include:

  • Michelin’s tire wear monitoring solution with real-time integration to its consumer retail network
  • COMPREDICT hardware sensor replacement solutions, utilizing virtual sensors to create cost savings and monetize vehicle health insights.
  • Intelligent in-cabin experiences powered by Cinemo, CorrActions, CarIQ, idrive, and emotion3D.
  • Next generation insurance solutions, such as First Notification of Loss and Collision Reconstruction featured by Nexar, and crash analytics and driver scoring by CerebrumX.
  • Intelligent vehicle cybersecurity & quality insights powered by Upstream Security.
  •  IdriveAI & BlackBerry IVY –Facial Recognition & DMS.

Additional partners will be showcasing how BlackBerry IVY powers next generation digital cockpits and intelligent fleet management services. Demonstrations include:

  • MIH Consortium will feature its intelligent fleet capabilities, with IVY insights, from Electra Vehicles, COMPREDICT, and CerebrumX
  • Mitsubishi Electric will showcase its FLEXConnect™ advanced vehicle cockpit system in a Cadillac Escalade
  • Intellias will showcase its IntelliKit 2.0 solution which is centered around the Qualcomm SA8295 with QNX Real Time Operating System (RTOS), QNX Hypervisor, and pre-processing connected vehicle insights with BlackBerry IVY.

“The IVY Ecosystem has grown rapidly, and now embraces an impressive range of applications that are set to change the mobility business and the in-car experience by harnessing the power of connected vehicle data,” said Vito Giallorenzo, Senior Vice President & General Manager, BlackBerry IVY. “We’re looking forward to demonstrating the many and varied ways that our ecosystem members are innovating on the IVY platform and how it has enabled them to easily develop and scale their solutions.”

For more information on how BlackBerry IVY can help with building safe and secure data solutions for the Software Defined Vehicles of tomorrow, and to see a BlackBerry IVY powered vehicle in action, please visit us at CES on January 9-12 in the West Hall at Booth #4224 or www.blackberry.com/ivy.  Live demos of other BlackBerry IVY powered applications will also be showcased in the West Hall at CES with Mitsubishi Electric (#3151), MIH (#7216), and Intellias (#7075).


Bridgestone will showcase industry-leading products and mobility solutions for the commercial segment that are shaping the future of transportation. Bridgestone will present how its end-to-end customer experience, comprised of a suite of solutions, is driving sustainability, efficiency, safety and productivity for fleets large and small. In addition, the company will join strategic partners Kodiak, Penske, and Truckers Against Trafficking (TAT) for discussions surrounding challenges and opportunities that impact both fleets and society at-large that will also be live-streamed for those not in attendance.

Through the Bridgestone Mid Term Business Plan (2024-2026), Bridgestone will shift its management approach to “PASSION for Excellence,” which embodies the company’s passion to continue supporting the mobility of people and objects. Bridgestone will focus on premium business and solution business to create a “new premium.”

Establish Mobility Technology Business in North America
Best-in-class tires, services and technologies are independently good for customers, but when combined, they can unlock new value, including enhanced ease and efficiency for our customers. Bridgestone’s customizable solutions comprised of premium tires, tire and service solutions, and fleet management tools aims to deliver data and insights that help commercial fleets improve sustainability and efficiency while maximizing safety and productivity. Connecting tires, technology and teamwork offers customers a full range of services that can generate bottom-line improvements to their business at every step. Bridgestone will showcase key elements that make “Bridgestone Fleet Care” an end-to-end resource for fleets, including:

  • ENLITEN Technology – The Bridgestone ENLITEN technology stack marks a major pivot in how the company approaches tire design to deliver both dynamic performance and increased use of renewable and recycled materials1. Bridgestone’s recently announced expansion to its Warren County, Tenn., tire plant will integrate ENLITEN technology for commercial applications. Bridgestone aims to integrate the exceptional capabilities of ENLITEN technology across its business, providing excellence in casing durability, retreadability, rolling resistance and wear for all applications. With ENLITEN, Bridgestone will develop and deliver ENLITEN technology equipped tires customized for customers, all while working to exceed customer and market demands.
  • Retreading – For more than six decades, Bridgestone Bandag has been at the forefront of tire retreading and responsible for keeping an estimated 300 million tires out of the waste stream. When paired with other Bridgestone Fleet Care services and solutions, retreading allows fleets to extend the life of their casing asset and contribute to their sustainability goals.
  • Service Solutions – The Bridgestone Commercial Dealer Network, the largest network in the industry2, delivers value through Fleet Care with service event management for planned and unplanned maintenance and innovative mobile on-site service.
  • Tire Solutions – Bridgestone tire monitoring and asset management solutions are advancing how data can be used to inform and optimize daily operation for fleets. By making tires “smarter” through real-time tire monitoring, these solutions are designed to help fleets reduce tire costs, increase productivity and improve safety.
  • Fleet Management Solutions: Fleet Care provides end-to-end solutions for fleet management, leveraging sophisticated platforms to help keep vehicles, assets, and drivers safe and operating efficiently. These solutions include GPS tracking, video telematics, driver behavior management, accident reduction solutions, route optimization and asset utilization tools.

In addition to featuring Bridgestone Fleet Care, the company will activate in other ways that demonstrate their commitment to enabling great social and customer value, including:

  • Promoting Sustainability through Motorsports – This year marked the tenth anniversary of the Bridgestone World Solar Challenge, where university teams from across the globe descended upon Australia to push the limits of technological innovation and travel the outback in vehicles powered only by the energy of the sun. Booth guests can explore the event through the lens of Eclipse ÉTS from École de Technologie Supérieure (ÉTS) in Montreal, Quebec, and learn more about Bridgestone’s broader commitment to push the limits of sustainable mobility through motorsports.
  • Leveraging Trucking Industry to Combat Human Trafficking – Bridgestone will host non-profit Truckers Against Trafficking (TAT) to debut a new TAT technology that will make it easier to report signs of human trafficking on America’s roadways. The organization educates, empowers and mobilizes members of the trucking, bus and energy industries to combat domestic sex trafficking as part of their everyday jobs. Bridgestone will team up with longtime partner TAT for a panel on January 9 to further discuss the issue and share resources that support the mission.
  • Advancing Mobility with Strategic Partnerships – In addition to the company’s human trafficking panel, on January 10 Bridgestone will join self-driving trucking company Kodiak Robotics for a discussion on maximizing safety and productivity for fleets. Kodiak’s founder will also share the emotional journey that drove his vision for the future of fleet transportation, and how Bridgestone’s partnership is helping to realize that vision. On January 11, Bridgestone will join Penske for a conversation on fleet industry challenges in “meeting ambitious goals for sustainability and energy efficiency.” Fleets are working hard to reduce their carbon footprint for a cleaner future for mobility, and Bridgestone is coming alongside fleets to enable them with the technologies they will need to be successful.

Bridgestone’s presence at CES 2024 supports the company’s E8 Commitment, which consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) to realize a sustainable society.

Bridgestone will be on display in Booth 4465 in West Hall at the Las Vegas Convention Center. CES 2024 media days are Jan. 7 – 8, 2024, and public days are Jan. 9 – 12, 2024.

The combination of ENLITEN technology attributes applicable to a specific tire product may vary.

Based on the largest number of total points of sale in the commercial tire dealer network in the U.S. 


CarUX will demo InvisiView hidden displays, security and cockpits.


Cipia (TASE: CPIA), an AI computer vision in-cabin automotive solutions provider, will present at CES 2024 Cabin Sense, which includes both driver and occupancy monitoring, and is expected to go into serial production during 2024. 

Cipia will present its embedded product code optimized for the NVIDIA DRIVE Orin system-on-a-chip (SoC), leveraging the automotive-grade processor’s powerful compute performance to support in-cabin sensing capabilities, alongside additional safety and convenience functions.

Cipia’s Cabin Sense solution is flexible and can accommodate a variety of automotive-grade compute platforms, and is designed for integration on standalone ECUs, as well as ADAS and IVI domain controllers. NVIDIA DRIVE is the first platform on which Cabin Sense will run commercially.

Tal Krzypow, VP Product & Strategy at Cipia, said, “We’re excited to bring the latest technology to the in-cabin sensing market, evolving beyond driver monitoring into the next phase: full cabin monitoring. Combining both driver and occupant monitoring on the same SoC and sensor contributes to a lower cost for the system as a whole and promotes wider and faster adoption in the market. Tapping the proven NVIDIA DRIVE compute platform is a natural choice to introduce these capabilities.”

“The automotive industry is increasingly moving toward the use of generative AI and large language models in vehicles,” said Rishi Dhall, VP of Automotive at NVIDIA. “Cipa’s in-cabin sensing software running on NVIDIA’s robust accelerated compute hardware offers automakers and tier 1 manufacturers a system for creating smart, safe and delightful experiences inside the car.”

The NVIDIA DRIVE Orin SoC delivers 254 trillion operations per second and is a central computer for intelligent vehicles. In addition to powering in-cabin applications, it can also support highly automated and autonomous-driving capabilities, scaling from level 2++ to level 5.


 Cognata to Showcase AI SDV with Microsoft.


Continental and Aurora will demo start of Level 4 Autonomous Trucking.

Both CAEdge and the Synopsys vECU technology integration will be part of Continental’s presentation at CES 2024. Continental will showcase its latest technologies at a private structure exhibit in Central Plaza across from the Las Vegas Convention Center from Tuesday, January 9, 2024 through Friday, January 12, 2024. The technology company has numerous solutions that highlight mobility innovations, from the road to the cloud.


Corning to Introduce Thin Asymmetric Saflex Evoca Rigid Acoustic PVB @CES.


-At CES 2024, dSPACE will show how electric and self-driving cars can get on the road faster with innovative development, simulation, and validation solutions. As the exclusive on-vehicle computer technology sponsor of the Indy Autonomous Challenge (IAC), dSPACE will demonstrate how dSPACE solutions work in demanding racing environments at the Autonomous Challenge @ CES 2024 night race at the Las Vegas Motor Speedway. Eight solutions will be presented at the dSPACE booth no. 4300 in the LVCC, West Hall. Here are some highlights:

E-mobility: Testing of battery management systems, power electronics, and technologies for intelligent charging

Battery management systems (BMS) are crucial for the smooth operation of lithium-ion batteries, and ensure the efficient use of available capacity, optimum temperatures, avoid overcharging as well as deep discharges, and thereby ensure safe operation and long life of the energy storage systems. dSPACE demonstrates a modular system design for the testing of battery management systems (BMS) that enables the testing of modern BMS. The system’s field of application in the areas of development and validation range from battery systems for electric cars and planes to energy storage systems for modern power grids.

Power HIL systems from dSPACE are the first choice where inverters, including control and power electronics, have to be tested at full power. Designed specifically for hardware-in-the-loop (HIL) simulation at power level, they combine the flexibility of established HIL systems with full performance, enabling exceptionally precise testing of power electronics. The tests go well beyond endurance and also include testing the control behavior with different dynamic operating points of e-motors.

The Smart Charging Solution is a complete solution for the development and testing of intelligent charging technologies. The solution takes international standards into account, ensures interoperability analyses and tests, and supports developers of onboard chargers, charging stations, and, in future, inductive charging systems, robot charging, and megawatt charging for the truck and aviation sector with a comprehensive range of test options and dynamic models.

Autonomous driving: High-precision tests in the virtual world

The development of functions for highly automated and autonomous driving places increasingly strict requirements on the quality and safety of functions. Virtual tests are frontloaded to earlier development phases and executed by internationally distributed development teams. To meet these requirements, dSPACE has developed solutions such as SIMPHERA, the web-based, highly scalable cloud solution for simulation and virtual validation, and the AURELION sensor simulation. At CES, dSPACE will demonstrate how logical scenarios generated from measurement data can then be used for scenario-based testing in SIMPHERA. In this way, real recorded scenarios can later be used for virtual validation. In addition, it is shown how AURELION achieves a very high degree of realism in the simulation – by comparing the synthetic sensor simulation with the real recorded measurement data of the same scenario.

In a joint demonstration with AWS, dSPACE presents an intelligent fleet and data management environment that enables targeted data collection campaigns for the development and validation of ADAS/AD algorithms. The solution aims to drastically shorten the lead time for data acquisition from the definition of requirements to the availability of the recorded vehicle and sensor data in the data center, thereby increasing the efficiency of the data-driven development process.

The simulation of software stacks on high-performance computers (HPCs) in the newest E/E architectures for software-defined vehicles (SDVs) presents a particular challenge in software integration testing. In order to efficiently validate such systems, cloud-based software-in-the-loop environments are required that enable the simulation of the software components on HPCs based on real ARM processors together with those of the rest of the E/E architecture. To this end, dSPACE is working with AWS to offer an end-to-end solution based on dSPACE VEOS and AWS Graviton.

IAC: dSPACE technology during night racing and at the exhibition stand

At the Autonomous Challenge @ CES 2024, which will be held on January 11 at the Las Vegas Motor Speedway, nine teams comprised of 17 universities will compete against each other with fully autonomous racecars. CES visitors are invited to experience the action on the Las Vegas Motor Speedway. In addition, dSPACE is presenting its technologies for the IAC at booth 5901 in the exhibition area of the Las Vegas Convention Center (LVCC) West. A proven dSPACE component in the vehicles is the AUTERA AutoBox, the central onboard computer that manages all sensor data and performs the complex trajectory calculations. The IAC schedule for 2024 and other innovations will be presented on Monday, January 8, as part of the IAC press conference.


At CES 2024,  Elektrobit will showcase its 360° offering for software-defined vehicle (SDV) enablement, from automotive architecture and virtual development solutions to leading-edge digital cockpits that provide the ultimate in-vehicle user experiences. The company’s innovative software and services—reflecting decades of experience and spanning a wide range of solutions road-tested in more than 600 million vehicles and over 5 billion embedded devices—allow carmakers to accelerate the development of their next-generation vehicles.

“Our goal is to make it easier for carmakers to develop the complex systems that are required for software-defined mobility. Elektrobit provides products and services from a single vendor to simplify the process, and we work closely with legacy OEMs, industry newcomers and tech leaders alike to make their visions a reality. Our software truly moves the world,” said Mike Robertson, chief product officer///

At Elektrobit’s booth in the Las Vegas Convention Center (LVCC), West Hall, #4117, CES attendees will be able to see and experience how Elektrobit software is transforming vehicles, from the ground up. Demonstrations will include:

  • Interactive Automotive Operating System (OS) framework: get a one-of-a-kind, holistic view of the inner workings of an SDV, managed by Elektrobit’s award-winning operating system. Elektrobit software is designed to reduce complexity of Automotive OS projects while enabling safety and security today and over the life of a vehicle. This demo features the latest version of the EB corbos Linux – built on Ubuntu operating system, a central product in the company’s strategy to expand its commitment to open-source software and other collaborative efforts. Elektrobit’s work in enabling carmakers’ Automotive OSes has received industry accolades including recognition last month by Frost & Sullivan, which presented it with the 2023 Enabling Technology Leadership Award for Excellence in Best Practices in the Global Automotive OS industry.

  • Cloud-based ECU virtualization with AWS: learn about the latest capabilities for cloud-based virtual development, validation and testing, both in the Elektrobit booth as well as the adjacent AWS booth (LVCC, West Hall #3901). Elektrobit’s virtualized environment enables ECU development using less hardware to speed up the process with a dramatically reduced carbon footprint.

  • Next-gen digital cockpit: a stunning, curved-screen display sets the stage for a truly immersive, in-vehicle  experience, powered by Unreal Engine and Android Automotive and featuring innovations such as the recently announced Elektrobit Theming Engine. Elektrobit software and services have helped carmakers—including industry newcomer Sony Honda Mobility with its AFEELA prototype—realize their visions.

  • “Security by design”: a demonstration of state-of-the-art approaches to security and handling automotive cybersecurity threats, along with Elektrobit’s subsidiary Argus. The company will show its end-to-end approach to security—from ECU to the cloud—and how its software plays a fundamental role in connected vehicles from development into production and throughout the life of the vehicle.

  • Partner ecosystem: learn about Elektrobit’s extensive network of partners and consortia the company is working with to enable the future of mobility. At CES, in addition to AWS, Sony Honda Mobility (LVCC, Central Hall #20908) will be featuring Elektrobit software in the AFEELA prototype and Continental  (LVCC, Central Plaza #25) will be incorporating Elektrobit software in its Software Defined Vehicle concept car.

Award-winning Elektrobit CEO Maria Anhalt will be speaking on the panel “Cracking the Smart Car: What Truly Defines Them?” during the CES Research Summit, Jan. 8, 20243:00 pm PST at LVCC West, Level 2, W232. Anhalt will join Danny Shapiro, vice president, automotive, Nvidia, plus Informa Tech analysts Edward Wilford and Maite Bezerra, to explore how high-performance computing, connectivity and software platforms are reshaping the landscape. Informa Tech’s Edward Wilford will moderate the panel.


Eyeris, OMNIVISION and Leopard will show their Driver & Occupant Monitoring.

Flash & Mavi.io

Flash & Mavi.io to Demo “Windows Up Charging”.

FROVIA’S New Vision

FORVIA, the world’s seventh-largest automotive supplier, will display a number of new products and technology at CES that demonstrate the company’s commitment to developing materials that reduce the automotive industry’s impact on the environment. The technology that it will be showcasing at CES 2024 includes the following:

  • FORVIA’s AirVision – an integrated system that offers new ways of displaying information by creating a 3D, virtual image on a flat, translucent surface on the Instrument Panel and creating immersive experiences through image reflection.
  • A sustainable, modular seat that reduces CO2 emissions by 68% compared with the company’s prior products
  • A sustainable headlamp that weighs 60% less than a comparable, prior headlamp and provides a 70% CO2 reduction
  • Two advanced lighting displays
  • A full, modular interior with an 86% reduction in CO2 emissions compared with a similar prior interior because of the use of bio-sourced and recycled materials
  • And, most importantly, a conceptual version of mid-size SUV that brings many of the company’s advanced technologies together to showcase FORVIA’s vision of the future of transportation


GuardKnox will show how its technology accelerates automotive software development, unlocks new vehicle features, creates new revenue streams, and secures the vehicle without compromising on performance.

GuardKnox’s Secure Gateway will be seen on the roads in the next few months, the first ever step towards a safe and secure software-defined vehicle.

Hyundai Mobis

Hyundai Mobis, a global automotive supplier with a business forte in autonomous driving, connectivity and electrification in the era of smart mobility will show its latest tech.

At CES 2024, Mobis will be showcasing 20 game-changing mobility technologies ready to re-define movement. Mobis will bring the future to this year’s event, introducing next-level transparent display with holographic optical elements, the new integrated charging control unit with unmatched output, and of course, the parallel-moving vehicle.

At CES, Mobis will focus its efforts on growing its international sales by targeting global clients. Various products in areas such as automotive components, electrification, lamp and Advanced Air Mobility (AAM) will be showcased to potential clients, including its future mobility core technologies, such as the Innovative Display series — rich in high-value advanced technology — and the high-power Integrated Charging Control Unit (ICCU).

  • Innovative Transparent Display Poised for Debut

The Innovative Display series, which is a collection of high-value, cutting-edge technologies, will be the focus at the Mobis exhibition. The company will present its leading innovative display technologies for automobiles, such as the world’s first in-vehicle rollable display and swivel display, as well as the Quantum Dot and Local Dimming Display (QL) display and 3D display that feature OLED-level performance in LCD.

A transparent display for automobiles will be presented for the first time during the exhibition. This product is a next-generation display which employs holographic optical elements technology. The display can realize the projection of clear images on a transparent panel while providing drivers with a wider sense of space and openness than that of general displays.

Transparent displays enable images to be magnified on the front windshield. Thus, drivers can check various display information without shifting their gaze too much, increasing the level of safety. Because of their unique features, it is expected that transparent displays will bring many changes to future automobile designs once they are mass produced. Estimates indicate significant demand from global car manufacturers, creating high expectations for the display’s future technological development and mass production.

  • Leading the Market with the 22kW ICCU

Innovative technologies in the field of electrification, the driving force for future growth, also await to be selected by global automakers based on Mobis’ abundant mass production know-how. At the center of electric driving is the 22 kW-class ICCU, which Mobis proudly presents along with its battery system (BSA).

ICCU is a key element for electric vehicle charging and driving and is a power conversion system integrating elements such as DC/AC charging devices and communication equipment. The higher the output, the better the charging speed and efficiency. If the 22 kW-class ICCU is installed in an electric vehicle with the same specifications, the vehicle’s charging time is reduced by half when compared to that of an 11 kW-class ICCU.

Moreover, the 22 kW-class ICCU is closely related to vehicle-to-grid (V2G) technology, a type of electric car battery used as a large power source, offering limitless versatility. Mobis is planning to lead related markets through its 22 kW-class ICCU, which surpasses the capability of the 11 kW-class and has received the greenlight for mass production.

Additionally, Mobis will introduce its future mobility vehicle, which utilizes next-generation mobility technologies, for the first time at CES. In the past, the exhibition has been mainly comprised of visual displays, showcasing technical products and concept cars. However, this year, exhibition visitors will be allowed to get in the actual automobile, offering attendees an interactive and enjoyable experience. The automobile is equipped with features, such as the e-Corner system, that have been capturing the public’s attention. This system allows all four wheels to turn 90 degrees, enabling parallel movement.

* Hyundai Mobis Booth: Las Vegas Convention Center, West Hall #5216

The vehicle equipped with the e-Corner System will be staged at the booth, ready to demonstrate the movement of future mobility.

InfiRay Thermal NV2

Over the past decade, InfiRay, a world-renowned thermal camera manufacturer, has made continuous efforts and progress in the infrared field and achieved innovations and breakthroughs in microwave and rangefinding. InfiRay announces that it will present the latest product Auto AI Night Vision System InfiRay NV2 at the Consumer Electronics Show (CES) in Las Vegas from January 9 to 12, 2024, which is the debut of this product in the U.S. By integrating several mature technologies, this product will revolutionize driving safety at night.

Driving safety at night has always been a hot topic. InfiRay’s innovations in the nighttime driving field have attracted a lot of attention. Its impressive Car Night Vision System InfiRay NV2 can offer a safer and more reliable driving experience for ordinary drivers. This product is equipped with an infrared thermal image sensing unit, which can capture clear images in total darkness and recognize glare, reflections, and hazes under harsh conditions such as rainstorms and dust.

Isaiah Jang, Chief Sales and Marketing Officer, said: “We are ready to offer you the most disruptive infrared automotive night vision product at CES 2024. We have been developing and optimizing this product for almost three years. Now, we can finally present the best version to you. This product aims to further improve the driving safety of every driver. It can be easily mounted and is affordable for everyone.”

Auto AI Night Vision System InfiRay NV2 has an ultra-long night vision distance of 200 meters. In addition, its dustproof and rainproof grade is IP67. This means that the product can work properly in any weather, upending the traditional understanding of poor imaging quality of thermal cameras in rain and fog conditions.

This product also provides an exclusive AI-based driving solution. InfiRay has already become well-known in the infrared field with its exclusive intelligent precise temperature measurement algorithm AI-Temp and UHD image algorithm Matrix IV. The intelligent driving solution of this product will provide users with powerful functions, such as intelligent collision warning, target detection, classification, lane line detection, and distance and speed calculation.

When speaking of the price, Isaiah smiled with confidence and said: “We believe that even products several times more expensive may not be as good as InfiRay NV2. You are welcome to our booth to experience the most cost-effective automotive night vision device.”

The InfiRay’s team that will attend CES 2024 is from Xinfrared. It is a brand of Raytron, the leader in infrared thermal imaging. Xinfrared is taking the leading role in consumer-grade thermal imaging worldwide and is committed to providing infrared technology to every family for a better future. At CES 2024, the team will also present the world’s smallest thermal camera InfiRay P2 Pro and the world’s smallest thermal monocular Xinfrared T2 Pro.

Ink Invent RheoLight

Making the invisible visible; Ink Invent to Debut RheoLight, a First-of-Its-Kind Visibility-Enhancing Pigment for Self-Driving Vehicles at CES 2024

CES 2024 Innovation Awards Honoree, Rheolight™ can be added to existing paints, coatings, and plastics to enhance the day and nighttime visibility of objects, which is key to improving the visibility and detectability of autonomous vehicles

Ink Invent, a leading manufacturer of novel safety-focused effect pigments, today announced plans to showcase RheoLight at CES 2024. Their Innovation is a first-of-its-kind patented Crystal Glass Pigment portfolio that holds the key to a safer traffic environment by improving the visibility and detectability of autonomous (L5) vehicles for Advanced Driver Assistance Systems (ADAS). RheoLight, a CES 2024 Innovation Awards Honoree in the Smart Cities category, is the world’s first form-free coating additive that increases the visibility of objects. RheoLight added to any color coating or plastic formulation increases day and nighttime visibility significantly, enhancing safety for drivers as well as any self-driving vehicles that utilize computer vision or LIDAR. Ink Invent will showcase Rheolight at CES Unveiled Las Vegas on Sunday evening, January 7, 2024, at the Mandalay Bay from 5-8:30 pm,  and as part of the NL Tech Pavilion in Eureka Park at the Venetian Expo, Booth 62100 from January 9 – 12, 2024.

How RheoLight Works.

Any color becomes less visible under increasing angles of observation, even during the day. In a traffic environment, where safety is driven by visibility and detectability, not being visible is detrimental to the safety of all traffic participants. Developed specifically for the automotive and mobility industry, RheoLight by Ink Invent is the world’s first 1-10 micron Crystal Glass Effect Pigment, which refracts light differently than any other effect pigment on the market.

Like diamonds, RheoLight refracts light with ever-changing reflections, and thereby increases the Angular Independent Point of View (AIPOV) visibility of any colored surface by returning light along the incoming angle. It does this regardless of the angle of the surface, combining high-end aesthetic appeal with enhanced visibility, setting a new safety standards for exterior design. RheoLight boosts LiDAR results up to 140 times, and computer vision reliability increases by 21%.

“Sensor-friendly colors hold the key to a safer traffic environment,” said Ink Invent CEO Paul Mijnen. “Being honored with a CES Innovation Award strengthens our belief and mission of providing RheoLight to the world: making it safer, more colorful and beautiful for everyone. We are extremely proud to receive recognition for RheoLight as an innovation supportive of the transition to fully autonomous driving.”

The ready-for-use water- and solvent-based dispersions are suitable for any paint system to enhance the visibility and aesthetic appeal of colors. RheoLight enables the functional utilization of colors by significantly boosting the visibility of vehicles in both day- and night-time for both the human eye and ADAS, supporting the transition to full driving automation and reducing traffic incidents.

Innoviz Tech in BMW i7 & VW ID. Buzz

noviz Technologies Ltd. (Nasdaq: INVZ) (the “Company” or “Innoviz”), a leading Tier-1 direct supplier of high-performance, automotive grade LiDAR sensors and perception software, today announced its participation in the Consumer Electronics Show (CES) 2024, taking place January 9th – 12th in Las Vegas, Nevada. Visitors can experience the latest in LiDAR technology at the Innoviz booth, located at LVCC, West Hall booth #6252, where the company will present live demonstrations of its latest LiDAR technology, offer a chance to meet with Innoviz management, and showcase the BMW i7 and Volkswagen’s ID. Buzz.

Autonomous Vehicles Powered by Innoviz

The BMW i7 and Volkswagen ID. Buzz will be on display at Innoviz’s booth offering attendees the opportunity to see vehicles integrated with Innoviz’s LiDAR solutions.  The BMW i7 with level 3 autonomous driving capabilities enabled by the InnovizOne LiDAR is now available to order in Germany with deliveries expected to begin March 2024. The VW ID. Buzz is the light commercial vehicle program Innoviz referred to in its announcement in May 2023. VW and Innoviz have been working on an accelerated path utilizing InnovizTwo LiDAR for level 4 autonomous capabilities for this light commercial vehicle.

Insight Autonomy

Insight Autonomy, will be exhibiting Insight Auto Platform at the U.S. Patent and Trademark Office’s space in Eureka Park, booth #61401.

Insight Autonomy’s Insight Auto Platform leverages the power of smartphone cameras and advanced AI to provide ADAS-like (Advanced Driver Assistance Systems) warnings to drivers when their phone is mounted on the dashboard or windshield. With explicit consent from users, Insight Autonomy plans to use the collected driving data to train next-generation forward-facing ADAS models. The company aims to provide next generation ADAS and autonomous vehicle components to the auto industry as a tier one supplier.

At CES, they are showcasing how Insight Auto platform brings the safety features of ADAS to any diver, regardless of the make, model, or age of their vehicle. The Insight Auto platform has the potential to greatly increase safety for drivers and increase the data available to create more diverse next generation front-facing ADAS and autonomous vehicle drive models.


Intellias, a leading software engineering partner to automotive manufacturers and mobility-solution providers, will showcase the company’s expertise in HMI, digital cockpit and ADAS-integration technology at CES 2024.

Intellias also will introduce the latest version of its IntelliKit, a portable digital cockpit that demonstrates the latest integration of hardware and software from the company’s partnerships with market-leading players in the mobility and automotive sectors.

IntelliKit is based on Qualcomm’s SA8295P 4th generation Snapdragon Automotive Cockpit Platform integrated with Rightware’s Kanzi One HMI kit and the Blackberry IVY Connected Vehicle Data Platform.

Intellias experts, including Vice President of Delivery and Mobility Oleksandr Odukha, Technology Director Adam Konopa and Delivery Director Sergii Shcherbakov, will be available to discuss IntelliKit and a variety of other mobility-related topics at the company’s exhibit in the West Hall (Booth 7075) of the Las Vegas Congress Center – CES 2024 – Intellias.

“As a software engineering partner for the automotive industry, it is our goal to be ready to orchestrate relevant technologies and components into the products and solutions our clients want to create,” says Odukha. “With the next generation of IntelliKit, we show how we can provide invaluable expertise to OEMs and automotive solution providers as they navigate today’s era of software-defined vehicles.”

He notes that the paradigm shift to software-defined vehicles presents automakers with profound challenges. Carmakers need to develop solutions and products that offer a unique driving experience and can be integrated seamlessly into a modern vehicle’s IT ecosystem.

Today’s complex automotive IT systems consist of diverse technological layers and components that need to connect, according to Oleksandr. To achieve software-defined-vehicle objectives professionally, quickly and cost-effectively, auto manufacturers need engineering partners who are well versed in vehicle IT infrastructures and related industry standards.

Intellias will unveil a new digital cockpit with Rightware’s Kanzi One technology to accelerate the development of dynamic, consumer-friendly automotive instrument panels at CES 2024.

IntelliKit, a digital cockpit designed by Intellias, will showcase for CES attendees how the company’s engineers seamlessly integrate hardware and software from partnerships in the automotive sector to speed the development of cockpit systems.

Rightware’s Kanzi One HMI (Human Machine Interface) kit and Qualcomm’s fourth-generation Snapdragon Automotive Cockpit Platform are among the systems featured in the Intellias portable but fully functional digital cockpit.

Intellias experts, including Vice President of Delivery and Mobility Oleksandr Odukha, Technology Director Adam Konopa and Delivery Director Sergii Shcherbakov, will be available to discuss IntelliKit features along with a variety of other mobility-related topics at the company’s exhibit in the West Hall (Booth 7075) of the Las Vegas Convention Center

Konopa explained that Intellikit with Rightware Kanzi One enables faster, easier prototyping of digital screens. It also speeds up user-interface development processes by linking and creating new interaction logic between different components.

Keysight Insigts

At CES 2024 Keysight will showcase solutions designed to accelerate innovation in electric vehicle (EV) development. Keysight enables automotive engineers to push the boundaries of engineering with intelligent emulation solutions that reduce risk, speed time-to-market, and help create the best autonomous and electric vehicle experiences.

Keysight booth #7201


Lidwave, a developer of high-performance LiDAR-on-a-chip sensors, announces that its MonoStaticOne sensor is available for simulation of industrial and automotive use cases, on the Cognata’s perception hub, running on Microsoft Azure and utilizes AMD processors and GPUs.

Luminar Debuts Automatic Emergency Steering

Luminar (Nasdaq: LAZR), a leading global automotive technology company, will host a press conference to share the latest news from Luminar, and debut its Automatic Emergency Steering (AES) capabilities using the new Iris+ LiDAR as a part of our Proactive Safety crash avoidance vehicle demonstrations at CES 2024.

Luminar Press Conference

WHAT: Luminar Founder and CEO Austin Russell will share updates on the company’s recent technology and industrialization milestones, new developments with key partners and a sneak peek at a unique vehicle collaboration with one of the world’s leading automakers. In addition, the all new Polestar 3 equipped with Luminar LiDAR will be on display in the Luminar booth.

WHEN: Tuesday, January 9 at 12:00pm PST

WHERE: Las Vegas Convention Center West Hall, booth #5917

HOW: Space is limited, to secure your spot, please email: Press@luminartech.com

Proactive Safety™ Demonstrations + Trucking Partner Exhibitions

WHAT: Visit Luminar’s outdoor demo area to participate in live-on-track crash avoidance vehicle demonstrations, including first time live demonstrations of Luminar’s Automatic Emergency Steering (AES) capabilities. Participants will experience first-hand how Luminar’s Iris+ LiDAR-powered Proactive Safety™ provides higher-confidence detection, faster and farther than today’s most advanced camera and radar powered ADAS systems, and how new AES capabilities can help avoid collisions at high speeds without driver intervention. Luminar’s outdoor exhibit will also feature autonomous trucks equipped with Luminar LiDAR from Kodiak Robotics and Plus.

WHEN: Tuesday, January 9 – Friday, January 12 from 9:00AM – 6:00PM PST (times may vary by day)

WHERE: Las Vegas Convention Center West Plaza Lot #WP-10



For nearly seven decades, Magna has been helping automakers build a better and safer world of mobility for all by driving change and innovation in the areas that matter most. At CES 2024 in Las Vegas, the mobility technology company will showcase its complete vehicle and systems expertise with the latest products and technologies that are defining the Car of the Future across key megatrend areas, including Active Safety, Connectivity and Electrification.

“With expertise across nearly every area of the vehicle, CES presents a great opportunity for us to demonstrate what’s possible as we move towards a safer and more sustainable future,” said Eric Wilds, Chief Sales & Marketing Officer. “Whether it’s with our established industry customers or new entrants across all aspects of mobility, we are well positioned to support the industry’s transformational needs.”

The company will host several engagement opportunities including:

  • Prior to the show floor opening, Magna will sponsor a CES Summit panel discussion on accelerating the development and implementation of V2X technology. Taking place on Tuesday, January 9, at 9 a.m. PT in the Las Vegas Convention Center (LVCC), West Hall Level 2, W232, the 40-minute discussion will feature leaders across the mobility industry.
  • Press conference at its booth located at #3725 in the West Hall of the LVCC on Tuesday, January 9, at 11 a.m. PT.
  • Outdoor driving and static vehicle demonstrations showcasing the company’s latest Active Safety technologies are available by appointment only. To request a demo or meeting, submit a request via Magna’s CES 2024 landing page.

For the latest news and additional information on Magna at CES, visit magna.com/CES2024 or follow the company on social media.

Ink Invent RheoLight

Making the invisible visible; Ink Invent to Debut RheoLight, a First-of-Its-Kind Visibility-Enhancing Pigment for Self-Driving Vehicles at CES 2024

CES 2024 Innovation Awards Honoree, Rheolight™ can be added to existing paints, coatings, and plastics to enhance the day and nighttime visibility of objects, which is key to improving the visibility and detectability of autonomous vehicles

Ink Invent, a leading manufacturer of novel safety-focused effect pigments, today announced plans to showcase RheoLight at CES 2024. Their Innovation is a first-of-its-kind patented Crystal Glass Pigment portfolio that holds the key to a safer traffic environment by improving the visibility and detectability of autonomous (L5) vehicles for Advanced Driver Assistance Systems (ADAS). RheoLight, a CES 2024 Innovation Awards Honoree in the Smart Cities category, is the world’s first form-free coating additive that increases the visibility of objects. RheoLight added to any color coating or plastic formulation increases day and nighttime visibility significantly, enhancing safety for drivers as well as any self-driving vehicles that utilize computer vision or LIDAR. Ink Invent will showcase Rheolight at CES Unveiled Las Vegas on Sunday evening, January 7, 2024, at the Mandalay Bay from 5-8:30 pm,  and as part of the NL Tech Pavilion in Eureka Park at the Venetian Expo, Booth 62100 from January 9 – 12, 2024.

How RheoLight Works.

Any color becomes less visible under increasing angles of observation, even during the day. In a traffic environment, where safety is driven by visibility and detectability, not being visible is detrimental to the safety of all traffic participants. Developed specifically for the automotive and mobility industry, RheoLight by Ink Invent is the world’s first 1-10 micron Crystal Glass Effect Pigment, which refracts light differently than any other effect pigment on the market.

Like diamonds, RheoLight refracts light with ever-changing reflections, and thereby increases the Angular Independent Point of View (AIPOV) visibility of any colored surface by returning light along the incoming angle. It does this regardless of the angle of the surface, combining high-end aesthetic appeal with enhanced visibility, setting a new safety standards for exterior design. RheoLight boosts LiDAR results up to 140 times, and computer vision reliability increases by 21%.

“Sensor-friendly colors hold the key to a safer traffic environment,” said Ink Invent CEO Paul Mijnen. “Being honored with a CES Innovation Award strengthens our belief and mission of providing RheoLight to the world: making it safer, more colorful and beautiful for everyone. We are extremely proud to receive recognition for RheoLight as an innovation supportive of the transition to fully autonomous driving.”

The ready-for-use water- and solvent-based dispersions are suitable for any paint system to enhance the visibility and aesthetic appeal of colors. RheoLight enables the functional utilization of colors by significantly boosting the visibility of vehicles in both day- and night-time for both the human eye and ADAS, supporting the transition to full driving automation and reducing traffic incidents.

Intrepid Control

To help vehicle OEMs affordably and quickly connect their vehicles to the cloud and capture real-world data in software-defined vehicles and ADAS / autonomous systems, Intrepid Control Systems will introduce its new neoVI™ CONNECT edge connect platform at CES 2024. Enabling data capture for fleet management, testing and validation with edge computation, remote diagnostics, and over-the-air (OTA) software updates, this inventive technology provides a practical solution for low volume series production – saving OEMs millions of dollars in future production costs.

“The neoVI CONNECT platform was created through engagement with a customer, one of the world’s largest vehicle OEMs, who was using our existing neoVI Cloud wireless data logger for fleet management on a low volume vehicle and found it was exactly what they needed for series production with low-to-no development costs,” said Dave Robins, CEO of Intrepid Control Systems. “From that, we developed the expanded neoVI CONNECT to deliver a significant cost savings platform for the entire auto industry, as Intrepid’s development costs are shared with its customers, which consist of all electric vehicle OEMs in the US and most of the world’s ICE OEMs.”

The neoVI CONNECT platform goes beyond the conventional concept of data logging technology by serving as a robust and adaptable foundation that seamlessly integrates application and service functions for vehicle manufacturers and service providers. It enables users to manage fleets, create an ECU simulator, develop a gateway solution, test vehicles, and capture data with an all-in-one, production-ready device.

It is engineered to meet or exceed OEM series production ECU requirements for electromagnetic capability, environmental durability and reliability and is housed in a ruggedized IP67 enclosure using automotive connection systems with compact packaging, allowing permanent vehicle installation.

Designed for ease of client integration, the neoVI CONNECT platform is centered around silicon from Advanced Micro Devices (AMD) and runs Intrepid’s Wireless neoVI (WIVI) cloud client software, which is a market-proven solution for cloud-based vehicle testing and development that provides big data analysis and dashboards. Intrepid is a partner of both Amazon Web Services (AWS) and Verizon to enable this reliable end-to-end solution.

Running on AWS, the WIVI cloud software can optionally run on private OEM servers. The WIVI client runs on OEM hardware and is available for licensing for OEMs or Tier1s who are looking to make their connected vehicle plans happen now without large development cost or risk.

To see a demonstration and learn more about the features and benefits of the neoVI CONNECT, as well as explore Intrepid’s comprehensive suite of tools for software-defined vehicles and zonal architectures, visit Intrepid Control Systems at CES booth #3666 in the Las Vegas Convention Center, West Hall.

LG & Cybellum Cyber Security Cockpit

LG Electronics (LG) and Cybellum will be introducing its Cyber Security Management System (CSMS) Cockpit platform to automotive OEMs at CES 2024. Designed in a collaborative effort between LG and Cybellum, the automotive cybersecurity company acquired by LG in 2021, the CSMS Cockpit platform monitors and maintains vehicle cybersecurity. The sophisticated solution streamlines cyber-assurance and incident response tasks for OEMs, ensuring vehicles remain digitally secure and fully compliant with evolving cybersecurity regulations.

An area of growing importance, automotive cybersecurity is set to take center stage in the mobility sector as WP.29 UNECE R155 cybersecurity regulations continue to come into effect. From July 2024, all vehicles produced by OEMs must meet the newly established suite of cybersecurity standards to obtain type approval, which is a prerequisite for selling vehicles in 54 countries, including EU member states, the UK, Japan, and South Korea. Supporting OEMs to comply with the coming changes, LG and Cybellum’s CSMS Cockpit is a complete platform that addresses the many challenges of automotive cybersecurity management.

The CSMS Cockpit platform swiftly identifies security vulnerabilities, proactively monitoring and taking preventive measures to negate potential threats. LG and Cybellum’s solution can thoroughly analyze vehicle components over the course of its lifespan (approximately 20 years), generating and managing a comprehensive database spanning development and real-world usage. Automatically addressing security concerns and tracking response efficacy, the platform enables real-time risk detection and inspection protocols for individual components. The CSMS Cockpit serves as a control center for product security – from monitoring to management – allowing automakers to promptly assess and address any component-related security threats. In addition, it actively evaluates newly-identified threats and their possible impact on manufacturers’ parts, enhancing overall security reliability.

“The CSMS Cockpit, a product of our collective expertise, will empower automotive OEMs to navigate the complexities of cybersecurity management with unprecedented efficiency and effectiveness,” said Slava Bronfman, CEO of Cybellum. “We are confident that this groundbreaking platform will set a new benchmark for cybersecurity excellence, shaping the future of secure connected vehicles.”

“LG’s automotive component development experience and Cybellum’s automotive security expertise come together in the CSMS Cockpit, a solution that will help automakers deliver the standard of cybersecurity required both now and in the future,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We recognize the growing importance of auto cybersecurity, and are committed to providing platforms and technologies that support data integrity and vehicle safety in an increasingly digital environment.”

About LG Electronics Vehicle Component Solutions Company

The LG Vehicle component Solutions Company is bringing human-centric innovations to the auto industry. Having secured its position as a trusted and innovative partner, the company continues to provide intelligent and environmentally responsible solutions including in-vehicle infotainment, connectivity, and automotive vision systems. As an ‘Innovation Partner for Future Mobility’, LG is committed to diversifying its portfolio to further strengthened its capabilities with acquisitions including automotive lighting systems provider, ZKW Group, and vehicle cybersecurity company Cybellum, as well as the joint venture, LG Magna e-Powertrain. For more news on LG.

Leddartech LiDAR

Leddar Tech to Demo Next Gen Software Tech for ADAS & AD.

LeddarTech®, an automotive software company that provides patented disruptive AI-based low-level sensor fusion and perception software technology for ADAS, AD and parking applications, is pleased to announce the launch of LeddarVision™ Parking (LVP-H), its latest fusion and perception software stack for automated parking and parking assist.

LeddarTech proudly introduces LVP-H, the newest member of their award-winning LeddarVision family of automotive software solutions. The LVP-H features an innovative 4V4R sensor configuration, marking a significant advancement in automotive technology. This comprehensive fusion and perception software stack and human-machine interface (HMI) visualization application programming interface (API) is purpose-built to enhance the parking experience, particularly for premium ADAS L2/L2+ automated parking and parking assist applications such as intelligent parking assist (IPA), remote parking assist (RPA) and maneuver assist (MA).

Leveraging LeddarVision AI-based low-level fusion and perception technology, LVP-H excels by:

  • Seamlessly integrating data from various sensors, ensuring an accurate and reliable parking experience with over a 95% success rate in detecting valid parking spaces.
  • Minimizing false alarms, even in challenging operational design domains (ODDs) and complex environments.

With superior dynamic and static object detection capabilities, LVP-H is at the forefront of parking and safety, aligning seamlessly with advanced NHTSA IPA safety standards.

“We are thrilled to launch the LVP-H and, in preparation, LeddarTech has been working with a significant lead customer for well over a year to deliver the best parking software stack based on our low-level fusion and perception platform,” stated Frantz Saintellemy, CEO of LeddarTech. “This product embodies our unwavering dedication to propelling the automotive industry into a safer and more convenient future. As pioneers in AI-based low-level fusion and perception for ADAS and AD applications, we’re confident that the LVP-H will redefine benchmarks for automated parking and parking assist. It’s the perfect addition to our award-winning LeddarVision family, designed to elevate L2 to L3 ADAS, AD and parking applications,” Mr. Saintellemy concluded.

LeddarTech invites automotive OEMs, Tier 1s and analysts to visit their booth at CES 2024 in Las Vegas to meet with the team and experience their unique LeddarVision automotive software technology.


MAHLE Electric Drives & Intelligent Charging.


Mapbox will be at CES Jan. 8-12 at the Cosmopolitan Hotel demoing its latest navigation innovation. Both two-wheel and four-wheel OEMs have already chosen Mapbox for 2024 vehicles, and executives can speak more about this at the show.


Marelli’s will show its Software-Designed Interior.

Marelli, a leading mobility technology supplier to the automotive sector, will showcase its latest innovations at CES 2024 in Las Vegas, NVJanuary 9-11, 2024, at the Wynn Hotel. The invitation-only, curated experience will introduce guests to Marelli’s approach to Design-Led Innovation.

Marelli Lean Advantage

Marelli, a leading mobility technology supplier to the automotive sector, will launch its “Lean” and “Advantage” platforms at CES 2024 in Las Vegas, NVJanuary 9-11, 2024, in its private, invitation-only booth at the Wynn Hotel.

Marelli’s “Lean” platforms are underpinned by a simplified approach to hardware and software design resulting in fewer parts, reduced weight, and less cost than standard products, without sacrificing performance. Systems based on “Lean” platforms are primarily pre-developed, leaving room for automakers to customize certain features upon award. This module-based platform approach targets entry-level vehicles, brands, and trim levels, and is designed to appeal to budget-oriented consumers and fleet buyers. The first two systems being launched are LeanLight and LeanDisplay, which will be showcased in the Design for Affordability area of Marelli’s suite.

Marelli will exhibit LeanLight headlamp and rear lamp concepts, featuring up to 20% fewer components, a 20% reduction in weight, and a 6kg reduction in CO2 emissions, compared to traditional lamps. The introduction of a new injection molding process contributes to the lighter weight and reduced energy consumption, while a newly developed surface treatment solution eliminates the need for a chemical coating, further contributing to the sustainability benefits.

Marelli’s LeanDisplay offers advanced local dimming performances at a much lower price point, in addition to an improved sustainability footprint – 40% weight reduction, energy savings, and CO2 reduction – compared to standard displays. This has been achieved by adopting a design for manufacturing approach resulting in 60% fewer components, through optimizing the backlight technology – combining LEDs and proprietary lenses – and by localizing the supply chain.

Marelli’s Digital Twin demonstrator, powered by Amazon Web Services (AWS), can replicate a full vehicle cockpit in the cloud, to accelerate design, testing, simulation, and feature deployment over-the-air. The connected, virtualized cockpit is one of Marelli’s first market-ready “Advantage” platform solutions. The cockpit is built on a containerized microservices architecture, meaning individual features can be independently upgraded quickly and easily, without affecting existing functionality. This solution also enables hardware portable applications, a key feature of software-defined vehicles.

Marelli will continue building out its platform strategy, allowing automakers to choose solutions that are primarily pre-developed while leaving room for customization. Additional connected systems are being developed on the “Advantage” platform, as well as stand-alone software tools for designers.

Those visiting Marelli’s hospitality suite at CES will be treated to a customized journey stepping through the phases of the vehicle co-creation process. As a first step, guests will enter the Digital Twin Studio, where they will answer a few preference-driven questions that will result in a persona that best reflects them. Their feature-based selections will be activated in a demo car later in the journey. Visitors will also be introduced to Marelli’s Digital Twin technology.

In the Co-Creation @Speed area, visitors will learn more about Marelli’s software-defined vehicle value proposition, and interact with technologies powered by Amazon Web Services (AWS), QNX, and Qualcomm Technologies. They will see how the company helps support architecture scalability, software portability, zone control standardization, and cloud virtualization. Visitors will interact with the company’s Digital Twin demonstrator, which can replicate a vehicle cockpit in the cloud.

After visiting the Digital Twin Studio and Co-Creation @Speed areas, visitors can sit in the driver’s seat in the first of two demo cars in the booth. It’s here that the persona-based features from the Digital Twin Studio will be activated. Guests can interact with their personalized 3D avatar, and experience Marelli’s award-winning pillar-to-pillar display, ambient lighting, smart surfaces, driver monitoring, and multifunctional HMI technology. Thin light modules and light bar technology are integrated into the vehicle front.

Marelli will showcase lighting and display technologies in the Design for Affordability area. These solutions boast a simplified hardware and software design resulting in fewer parts, reduced weight, reduced CO2 emissions, and cost less than traditional lighting and display products. These lean design concepts are achieved through technology optimization, a design for manufacturing approach, and supply chain localization.

Technologies designed to impact vehicle performance will be on display in the Design for Performance area, including Marelli’s fully-active electromechanical suspension system, zone control unit, integrated thermal management module, and wireless battery management system powered by Artificial Intelligence (AI).

The future of mobility will be revealed in the private, Design for What’s Next space, which will offer a sneak peek at what Marelli is designing next – an AI-powered in-vehicle experience – including advanced audio and sound zoning, motorized hidden displays and interior components, in-console projection, eco-materials, multi-functional interfaces, high-definition headlamps with ground projection, multi-color, illuminated front panels and grilles, external message displays, rear window projection, and more.

“I’m excited to share our vision for enabling the software-defined vehicle at CES in January, and to demonstrate how we can put the power of personalization in the hands of automakers and vehicle owners,” said David Slump, President and CEO, of Marelli. “Our focus on design-led innovation combined with the value of our strong relationships with AWS, QNX, and Qualcomm, allows us to create broad solutions for our customers at Marelli speed.”

Members of the media are invited to join the company’s Media Tour, scheduled for Wednesday, January 10, from 7:30 a.m. to 9:00 a.m. Marelli executives will be joined by Wendy Bauer, Vice President and General Manager, Automotive and Manufacturing at AWS, John Wall, SVP Head of QNX, and Nakul Duggal, SVP & GM, Qualcomm Technologies Inc. Technical experts will be on hand to conduct product and technology demonstrations.


MOTREX, the expert enterprise for in-vehicle infotainment (IVI), is announcing that its InCabin XR Box has been recognized with a CES 2024 Innovation Award in the In-Vehicle Entertainment category, out of 28 total categories.

MOTREX will be at Booth #3317, West hall, Tech EAST, LVCC at CES 2024

Leveraging extended reality (XR) — a combination of virtual reality (VR) and augmented reality (AR) — InCabin XR box enables riders to enjoy games and interactive guided tours in autonomous purpose-built vehicle (PBV) shuttles. Styled after a theme park ride, the box’s theater-shaped seat arrangement is an industry-first in the autonomous shuttle field — embracing the design concept ‘metaverse in mobility’ to let riders experience AR and VR content inside of a shuttle. Specific to the tourism sector and its applications, autonomous shuttles equipped with the box let riders experience immersive, informative games while visiting new places.

“We are honored to be recognized with this CES 2024 Innovation Award, which is a testament to our continuous striving for impactful innovation,” commented Hyoung Hwan Lee, CEO of MOTREX. “InCabin XR box is delivering next-generation autonomous driving experiences, and MOTREX is honing our research and development for optical products and content to shape the future of self-driving vehicles.”

An enterprise known for partnering with HYUNDAI and KIA to optimize autonomous vehicles, MOTREX offers IVI, autonomous solutions, and various advanced driver assistance systems (ADAS), with a footprint spanning over 80 countries around the world. An early champion of autonomous driving and electric vehicles, it has also been accelerating development of core electronic technologies to advance this field.

OLEDWorks for Automotive

OLEDWorks announced today that it will showcase the latest OLED lighting technology for the automotive industry and redefine the landscape with the launch of an exciting new brand at CES 2024.

The OLEDWorks team, comprised of OLED technical experts and customer solution strategists, eagerly anticipates welcoming attendees to booth #3225 in the West Hall of the Las Vegas Convention Center, where they can experience the cutting-edge innovations that will shape the future of automotive lighting.

“CES 2024 marks a pivotal moment for OLEDWorks as we introduce our new automotive brand, poised to set the industry standard for excellence in lighting communication, connected vehicles, and autonomous mobility,” affirms David DeJoy, CEO of OLEDWorks.

The new automotive-focused brand will allow OLEDWorks to better serve their automotive customers, providing a more tailored experience for the unique relationship required when designing OLED lighting for automotive applications.

At Booth #3225, OLEDWorks will spotlight the most advanced OLED lighting technology tailored specifically for automotive applications. The showcased demonstrations include OLED lighting boasting the highest segment density in a rigid and a flexible OLED panel. This technological leap enhances communication capabilities and design flexibility while retaining the inherent advantages of OLED technology.

“We invite the forward-thinking leaders in the industry to join us in shaping the future of automotive lighting,” states Chief Revenue Officer, John Holland. “Our booth at CES is not just a demonstration of OLED technology; it’s an invitation to join the progressive evolution of automotive lighting technology.”

Visit the OLEDWorks booth at CES 2024 from January 9-12, 2024, at Booth #3225 in the West Hall of the Las Vegas Convention Center to witness firsthand the launch of the new automotive brand and explore the display-like possibilities, ultra-thin design, lightweight construction, and visually striking capabilities of OLED technology.

May Mobility

 May Mobility will be seen in the Aeva Booth. CEO will be on Panels


Murata Exhibits RFID Tire Tag, Gyro, Dynamic MEMS Headlight, Ultrasonic Cleaning and more.

Ommatidia ANT LiDAR

Ommatidia LiDAR y announced that it will be presenting its groundbreaking ANT LiDAR series at the 2024 CES The ANT LiDAR technology, based on a massively parallel, FCMW LiDAR sensor, is versatile and applicable for a wide range of applications.

ANT LiDAR presents a new standard not only for precision with unmatched resolution, but also as a scalable product for high-volume markets. Ommatidia ANT LiDAR combines advanced FMCW technology with a “flood illumination technique” that extends its range beyond 300 meters while maintaining eye safety. According to industry experts, this is a critical factor in widespread LiDAR adoption in the automotive industry.

“The ANT Series difference takes LiDAR to a whole new level of performance and application in commercial use cases,” said Eduardo Margallo, CEO of Ommatidia LiDAR. “Our miniaturized 2048 parallel channel LiDAR offers unprecedented resolution, which captures the finest details of the environment.”

Grégory Pandraud, Vice President of Research added: “This is a game-changer for industries requiring long-range and high-precision spatial data. Effectively, our scalable production process ensures that we can meet large volume demands without compromising quality. The ANT series excels in object classification, making it incredibly valuable for autonomous vehicles and smart city applications.”

At CES: Ommatidia LiDAR will be exhibiting at Venetian Expo, Hall G, booth 62100 – Eureka Park.

Experience the future of LiDAR technology firsthand and meet the Ommatidia LiDAR team to discuss how the ANT series will revolutionize the LiDAR industry.


 CES 2024 — Today, NOVELDA, innovator of the world’s most reliable and energy-efficient ultra-wideband (UWB) radar sensors, announces it will demonstrate its new X7 UWB Child Presence Detection (CPD) and Vital Signs Monitoring solution at CES 2024. NOVELDA’s new solution features robust child presence detection and in-cabin sensing with unrivaled power consumption down to below 100µW. NOVELDA’s UWB CPD sensor provides automotive manufacturers with a more reliable, energy-efficient alternative to 60GHz sensors for lifesaving child presence detection, seat occupancy, in-cabin positioning and intrusion detection applications. NOVELDA’s UWB X7 CPD sensor is already in the initial sampling phase with several of the world’s largest car OEMs.

As required by new applicable regulations, NOVELDA’s in-cabin UWB CPD sensor solution can set off an alarm within seconds if the driver has left a child or pet in the vehicle. NOVELDA’s CPD turnkey solution sets a new standard in terms of ease of use and integration, reliability and power consumption. Automotive OEMs and Tier-1s can also integrate NOVELDA’s new X7 solution to replace seat occupancy sensors, enabling robust human presence detection and positioning within the cabin. X7 sensors will also support other advanced features and automotive applications, such as vital signs monitoring and kick sensor for easy trunk access, preventing false positives due to pets.

NOVELDA’s UWB CPD Sensor Outpaces Competing 60GHz Sensors for Automotive Manufacturers

Seeing through seats: NOVELDA’s UWB CPD sensor is superior to 60GHz-based sensors for automotive manufacturers because it is intrinsically less sensitive to obstacles and materials, featuring better penetration abilities, hence requiring only one sensor inside the cabin for full coverage. The sensor can register micro-movements like respiration and heartbeat. Thus, the NOVELDA X7 UWB CPD Sensor is the solution of choice, able to safely detect a child even if covered under a blanket, moved away from its baby seat or on the floor. NOVELDA´s X7 radar sensor operates at less than 100 µW in presence detection mode, substantially outperforming the power consumption of 60GHz and other UWB sensors.

NOVELDA’s UWB CPD Sensor Simplifies Integration of CPD Technology

1,050 children have died due to vehicular heatstroke since 1990. Global government actions aim to reduce these preventable tragedies, with the United States government’s Hot Cars Act and Federal Communications Committee prioritizing the integration of in-cabin child safety technologies, requiring child presence detection (CPD) in all new cars by 2025. Similar European actions are underway through the European New Car Assessment Programme.

NOVELDA’s new UWB CPD sensor is well-positioned to transform child car safety, helping leading automotive manufacturers meet regulatory requirements as the solution of choice for cost-effective design and seamless integration into vehicles. NOVELDA is a proud member of the Car Connectivity Consortium, working to ensure interoperability and vehicle accessibility for smart mobile devices.

“By inventing this revolutionary UWB child presence detection radar sensor, we dramatically simplify automotive manufacturers’ integration of lifesaving child presence detection technology into their new vehicles,” said Jean-Christophe Doucet, CCO at NOVELDA. “Our new radar combines unrivaled reliability and energy efficiency that far exceeds the capabilities of competing UWB and 60GHz sensors. Our sensor is the solution of choice for helping automakers prevent tragic deaths from pediatric heatstroke.”

Owl AI

Owl AI new 3D Thermal ADAS for Night Pedestrian Automatic Braking.

PreAct Flash LiDAR

PreAct Tech will show new Flash LiDAR–Sahara, Borrego and Moab.


RoboSense, a leading innovator in LiDAR technology, is set to unveil the newest in its M Platform line of sensors at CES 2024. Join the company’s executives and experts at the Las Vegas Convention Center, West Hall, Booth #5172 for an exclusive look at how RoboSense’s cutting-edge perception solutions are enabling advanced autonomy in vehicles and robots.

Here is a peek into what visitors will experience at the RoboSense booth:

Cutting-edge solid-state LiDAR

  • Witness the newest product innovation in the M Platform line of sensors, designed to meet the level 3 autonomous driving demands of OEM and Tier 1 customers globally.
  • The M1 is the world’s first automotive-grade solid-state LiDAR sensor in mass production. Both the M1 and the M1 Plus are deployed by OEMs globally for advanced driver assistance (ADAS) and autonomy. These sensors are tailored for customers to enable enhanced safety features and deliver more intelligent vehicles.
  • The E1, developed with RoboSense’s proprietary chip technology, provides superior blind spot detection to enhance navigation capabilities and advance safety in vehicles and robots.

Mechanical LiDAR innovations

  • The Ruby Plus is an upgraded 128-beam sensor designed for level 4 autonomous vehicle commercial operations.
  • The BPearl, with a unique ultra-wide field, delivers precise short-range blind spot detection.
  • The versatile Helios series, including 16- and 32-beam lidar sensors, is customized to meet a broad range of customer applications, including robotics, intelligent vehicles and V2X.

Advanced software solutions

  • HyperVison is a full-stack system that combines RoboSense sensors and software to deliver comprehensive data analytics for critical decision-making, enabling customers’ development of better, safer solutions.

Partner demos and exhibitions:

  • RoboSense will display various vehicle replicas from its 21 OEM and Tier 1 customers, showcasing several of its 62 design wins and 22 vehicle integrations that have achieved SOP by November 2023.
  • Unitree and BOWE will host live demonstrations of their latest robotic technologies, including the Unitree B2 Quadruped Robot Dog and the BOWE Tugbot.
  • Partners including AMD and TIER IV will feature RoboSense in their booths to show how RoboSense’s solutions are an integral part of their systems.

RoboSense Happy Hour on Tuesday January 9th, 4:00 – 6:00 pm PST, Booth #5172, LVCC West Hall

We cordially invite attendees to a welcome happy hour. At this event, RoboSense showcase the latest innovations in their M Platform line of sensors and discuss how its advanced LiDAR solutions are shaping the future of safety and autonomy in the robotics and automotive industries.

“As the world’s first LiDAR company to achieve mass production of automotive-grade solid state LiDAR, in parallel with remarkable milestones in production and delivery, CES 2024 is the perfect stage to launch the latest cutting-edge solutions in our M Platform,” said Dr. Steven Qui, Robosense’s founder and chief executive officer. “Alongside our key partners, RoboSense is providing attendees an inside look into how we are making LiDAR commercialization a reality.”

C2A Security with ThunderSoft OS

C2A Security for ThunderSoft DISHUI OS on display.

Seeing Machines

 Seeing Machines Interior Sensing solutions.

Sensata Tech

-Sensata Technologies (NYSE: ST), a global industrial technology company and leading provider of sensors, sensor-rich solutions and electrical protection devices used in mission-critical systems that create valuable business insights for customers, will showcase innovative technologies and a portfolio of impactful new products that are helping lead the world’s transformation to electrification at the upcoming 2024 Consumer Electronics Show in Las Vegas, January 9-12.

“CES is known as the largest and most powerful tech event in the world, so it’s the ideal platform for us to demonstrate our role as a driving force toward an electrified world,” said Jennifer Slater, Senior Vice President, Automotive at Sensata. “We look forward to meeting with both existing and new customers as we demonstrate how we leverage our proven expertise, technological differentiation and reliability to best support them on their electrification journeys.”

With a rich history of innovation and building trust with customers, Sensata has helped solve mission-critical sensing and electrical protection engineering challenges for over a century. Today, Sensata enables customers to address markets responsible for 66% of greenhouse gas emissions, providing solutions to safely deliver a cleaner, more efficient and electrified and connected world.

Sensata Technologies invites attendees, media representatives, and industry partners to explore the exhibit at CES, booth 9653. Visitors to the booth can expect a firsthand look at the latest advancements in electrification technology, demonstrating the company’s dedication to shaping the future of clean energy.

A team of experts will be available to answer any questions across the broad portfolio of electrification products. Additional information on products being showcased can be previewed or meetings scheduled in advance or any time during the show by visiting https://sensatadev.prod.acquia-sites.com/ces-2024.

“Electrification is transforming markets and opportunities at an accelerating pace,” explained Brian Wilkie, Senior VP of Sensing Solutions at Sensata. “At Sensata, we’ve always taken on the most difficult problems in the most critical environments. Now, we look forward to sharing how we will impact the entire electrification ecosystem.”

Visit Sensata Technologies at booth 9653 at CES 2024 from January 9-12 in Las Vegas, NV to learn more about their electrified and connected portfolio.


Smart Eye, the global leader in Human Insight AI,  announced that it will showcase its leading existing automotive technologies along with recent ground-breaking innovations at CES 2024 in Las Vegas. From January 9-12, Smart Eye will hold meetings and showcase their demos in Booth #6741 in the West Hall.

Recent advances in generative AI are going to dramatically impact how humans engage with vehicle human machine interfaces (HMI) and each other. Smart Eye’s newest demo will offer a unique demonstration of how generative AI can elevate road safety and the user experience in next generation vehicles. Through Smart Eye’s Emotion AI Prompt Engine, the demo merges advanced automotive sensing with the capabilities of large language models to make an in-car assistant recognize emotions and allow for dynamic human-vehicle interactions.

At CES 2024, Smart Eye will also showcase the latest advancements in its road-ready automotive solutions, such as a vehicle buck featuring its award-winning Interior Sensing AI and Driver Monitoring System (DMS) software. The booth will also feature a demo of Smart Eye’s AIS driver support system for small-volume vehicle manufacturers and aftermarket installation for fleets. Additionally, visitors will be offered a look at Smart Eye’s novel Synthetic Data Generation Tool—using virtual avatars in varied vehicle environments to aid the development and validation of AI systems. There will also be a Multimodality Station, demoing iMotions’ platform with Smart Eye Pro. It fuses data from multiple sensors, enabling automotive researchers and OEMs to gain deep insight into the user experience and UX design of a vehicle. These insights can then drive OTA updates or be used for development of next generation platforms.

In addition to the demos in the Smart Eye booth, Smart Eye technology is also featured in eight demos of key automotive technology partners at CES, including Aptiv, Cerence, Forvia, Green Hills Software, Onsemi and Texas Instruments.

“Leveraging recent innovations within generative AI, Smart Eye’s Emotion AI Prompt Engine is designed to elevate road safety and driver experiences in next generation vehicles,” said Martin Krantz, Founder and CEO of Smart Eye. “We are especially excited to collaborate with our automotive ecosystem partners to showcase how we are innovating the latest and greatest technology in cars on the road.”

About Smart Eye:


Sonatus, a leading automotive software company accelerating the transition to software-defined vehicles (SDVs), today announced the Sonatus Vehicle Personalization Solution enabling automakers to put the power of personalization directly into the hands of their customers and offering them the ability to automatically tailor their vehicle settings and driving experiences according to their preferences. The Solution will be available for production use in Q1 2024 and builds on the deployment of the Sonatus Vehicle Platform in over 1 million vehicles to date.

Consumers increasingly expect the ability to personalize their cars to their unique preferences and driving styles. In a survey commissioned by Sonatus, 83 percent of respondents said they expect automated profile personalization to become the standard in all vehicles (not just in luxury vehicles). Additionally, with more than four in five reporting automated personalization features as something they’d like to have (56 percent) or even a must-have (27 percent) for their next vehicle, drivers are willing to go the extra mile to get it: more than half (54 percent) would switch to a different brand for these features, and even more (66 percent) would purchase an upgraded model to get them.

In the quest to offer dynamic and ever-evolving in-vehicle user experiences, the automotive industry is rapidly moving towards SDVs. With the Vehicle Personalization Solution, Sonatus is introducing a cost-effective – yet technically advanced – way for OEMs to put the power of personalization directly into their customer’s hands for all types of vehicles, not just premium models as is typical today.

The Vehicle Personalization Solution equips OEMs with the ability to create cloud, in-vehicle infotainment (IVI), and smartphone applications that let end users ranging from individual owners to fleet managers define customized routines to automate everything from cabin ambiance and drivetrain settings to sophisticated interactions with smart homes and IoT devices.

“The automotive industry is looking to software to rapidly build novel experiences tailored to individual users,” said Jeff Chou, CEO and co-founder of Sonatus. “The Sonatus Vehicle Personalization Solution goes one step further, empowering drivers and fleet managers to create the vehicle experiences they prefer, while providing OEMs with capabilities that build positive brand affinity across a wide range of vehicle price points.”

The Vehicle Personalization Solution is built on the versatile foundation of Sonatus Automator, a no-code orchestration and automation framework for creating routines in the cloud and instantly applying them to vehicles at any point in their lifecycle. The solution provides an SDK comprising Sonatus Automator, APIs, and documentation, which empowers OEMs to rapidly develop end user-facing personalization applications and routines. The routines allow users to automatically apply their preferred settings, for example adjusting the drive mode, seat position, ambient lighting, and much more, either for an individual driver or dynamically adjusting settings in specific situations like highway driving, driving at night, or in the rain.

Sonatus is working with Marelli and AWS to demonstrate the power of this solution in action at CES 2024. Marelli integrated the Vehicle Personalization Solution into its Digital Cockpit to let end users customize and automate vehicle settings using simple, yet highly flexible, “if-this-then-that” routines. Automator Cloud runs on AWS, which serves as a robust online platform to store and manage user preferences.

“The Sonatus Vehicle Personalization Solution brings the full configurability of Marelli’s Digital Cockpit to life,” said Nate Sladek, VP of Strategy and Product Management at Marelli Electronic Systems. “Users are now able to automatically apply their preferences for in-vehicle comfort, convenience, and driving modes for a tailored experience. Additionally, AWS provides the ideal cloud infrastructure to bring these unique innovations to life. Through Sonatus’s vehicle personalization and AWS’s cloud solutions, Marelli’s Digital Cockpit is poised to become both end users’ and OEMs’ preferred solution.”

Find Sonatus at CES in West Hall, booth #4325. For more information about Sonatus at CES or to arrange a meeting, please visit https://www.sonatus.com/ces-2024.


Sibros will show Deep Connected Platform.

Star Charge @ CES

Star Charge, a global leader in electric vehicle charging infrastructure with a proven track record of delivering up to 2 million EV chargers in more than 60 countries, announced its participation at CES.

Smart Eye DMS

Smart Eye AB & Green Hills Software @CES.


ADAS Digital Twin will be displayed on from Valeo & Applied Intuition.

Wireless Charging

Valeo Ineez™ Air Charging reinforces Valeo’s position in the charging station market with an efficient and lightweight solution to recharge the vehicle inductively, without any charge cable.

Valeo Ineez™ Air Charging is the only wireless solution that uses an ultra low operating frequency, around 3kHz, offering a unique, lighter (50% of other systems’ weight) and simpler charging experience. It relies on simplified hardware to make it affordable to all, while keeping high efficiency above 90% from grid to battery.

It has been designed to ensure worldwide compatibility with every wall box, every country’s grid (1 or 3 phases network) and with all cars (400-800V batteries). Valeo’s solution offers Vehicle-to-Grid (V2G) functionality for any targeted power solution (7-22kW) and can be applied in all charging locations, either public (street, parking, shopping mall…) or private (home, work…). Valeo Ineez™ Air Charging is versatile to meet all customers’ needs. It can be plugged directly into an existing wall box or linked directly to the grid providing all necessary securities and communications with the vehicle and user.

Valeo Ineez™ Air Charging is also prepared for a future where autonomous cars come to recharge by themselves onto an inductive charging area.

Valeo Ineez™ Air Charging is already covered by more than 25 design patents from hardware to software, mechatronics.

Valeo Ineez™ Air Charging is on exhibition at CES 2024, Las Vegas, at Valeo demonstration area at Piero’s.

Valeo, a pioneer in automotive technology, will showcase a range of cutting-edge innovations at CES 2024, solidifying its commitment to shaping the future of mobility.

The pace of innovation in the auto industry is mind-blowing. The innovations we have chosen to showcase here at CES, show how quickly things we could only dream of a few years ago are now becoming practical applications that will utterly transform how we move around in the very near future“, said Executive Vice President of Corporate Strategy and CTO Geoffrey Bouquot. “At Valeo, we are proud to have been at CES for the past 10 years and excited to be present again in 2024 to showcase our latest innovations. We look forward to sharing how our technology is empowering tomorrow’s mobility and contributing to a greener, safer, affordable and more connected automotive landscape.

With two locations, we offer double the opportunities to experience Valeo technology. Join us at booth CP17 on the Central Plaza and at our live demonstration area in the Piero’s parking lot at 355 Convention Center Drive. Have a look at our press kit to discover everything you will experience this year. Some highlights include:

  • CES 2024 Innovation Award Honoree Valeo SCALA™ 3 LiDAR: For the first time, we will give visitors the opportunity to experience and learn more about our AI-based perception software and how it helps classify objects identified by the LiDAR in its point cloud.
  • Valeo Predict4Range: We will unveil our software solution to predict and drive the most efficient thermal management strategies of EVs for a driving range extended up to 24% (i.e. less charging stops with faster charging operations), and extended battery life.
  • Valeo Ineez™ Air Charging: We are presenting for the first time our wireless charging solution, the first and only one to use an ultra low operating frequency, around 3kHz, offering a lighter, simpler and safer charging experience.
  • Zeekr x Valeo: The latest Zeekr model will be presented on Valeo’s booth. It redefines the rules of electric vehicle design. Equipped with a 15 mm high Valeo Thinbilite bifunction front lighting module and two digital panels comprising more than 1,700 LEDs, it offers users a unique, personalized and interactive lighting experience.
  • Valeo x BMW: We will present our solution for teleoperation from a cockpit with high reliability. Visitors will be able to drive a BMW Series iX located on the BMW booth while remaining at Valeo booth.

We also invite you to join the following engagements:

  • Jan. 8, 2024
    • 10 a.m. – Press conference with CEO Christophe Perillat and CTO and EVP of Strategy Geoffrey Bouquot, Mandalay Bay
  • Jan. 9, 2024
    • 11 a.m. to noon – Guided press tour of Valeo demonstrations, booth CP17, Central Plaza
    • noon to 1 p.m. – Press lunch with Geoffrey Bouquot, CTO and EVP strategy, Piero’s
    • 1 p.m. to 2 p.m. – Guided press tour of Valeo demonstrations, Piero’s parking lot
  • Jan. 10, 2024
    • 2 p.m. – CEO Christophe Perillat presentation, “Great Minds Stage: Sustainability in the Mobility Ecosystem”, West Hall


Valens Semiconductor (#W317) will be announcing a partnership that will accelerate the growing ecosystem of Tier 1 and Tier 2 suppliers that are using the company’s first-to-market MIPI A-PHY compliant chipsets to help OEMs build the ADAS and infotainment systems in the cars of the future.

CES Demos Valens will be displaying the evolution of the A-PHY ecosystem, from being introduced by the MIPI Alliance, to being adopted by IEEE, to being evaluated by more than 30 leading Tier 1 and Tier 2 suppliers, including LG (for its active safety Next-Generation Camera System Project) and Smart Radar Solutions/SRS (for its Software Defined Imaging Radar). Live demos will include:

  • EMC Technology Shootout – demonstrating how the unparalleled robust link outperforms the market.
  • Longest Reach in the Automotive Industry – scalable, flexible, long-reach 8 MPixel camera extension over coax cable surpassing current industry benchmark of only 15 meters.
  • Leaders in Sensor Fusion – featuring centralized processing of cameras, radars, and LiDARs for unparalleled perception and safety enabled by Advanced Time Synchronization and fast Serial Peripheral Interface (SPI) control capabilities.


WiTricity Wireless Charging for Electric Golf Cars.

Zerova Techologies

Zerova Tech super fast charging.


Meet the Zoox purpose-built robotaxi at CES 2024. Following significant company milestones in 2023 toward launching the autonomous ride-hailing service to public riders – including deploying operations on public roads in Foster City, California and Las Vegas, Nevada – Zoox will showcase its learnings and progress from the past year.

  • Future riders can get a feel for the Zoox rider experience by viewing and sitting in the purpose-built vehicle at the Zoox booth.
  • Attendees can get a firsthand look at what the robotaxi “sees” while it navigates complex environments via a proprietary software demo.
  • And for those looking to really get under the hood of the purpose-built robotaxi, interact with the booth’s touchscreen demo to dive deeper on the various engineering and design details that make Zoox Zoox.

Where: The Las Vegas Convention Center, West Hall, Booth #7228


Update 12/26/2023 We added Zoox autonomous taxi which will be on display in the West Hall and Motrex.

Update 12/27/2023 The addition of VinFast information, Valens and Honpe.

Update 12/28/2023 Added GuardKnox and OLEDWorks to the list.

Update 1/1/2024 Added Insight Autonomy.

Update 1/1/2024 Please look at all the atuomotive CES innovation honorees.

Update 1/2/2024 Added Keysight Tech.

Update 1/3/2024 Added Ominidiata and linkes to articles published today.

Because this list has gotten so long we are links to new announcements from within the list.

Update 1/7/2024 Added Luminar, SmartEye and links to today’s posting. On Monday we will start fresh.