In car news are Trimble, TDK, Dolby Atmos, Audi, Elektrobit, Foxconn, Silicon Motions, Qualcomm, GeoTab, Mercedes, PlaxidityX, GlobalLogic, Audi & AirConsole.
In this Article
Trimble & TDK High-Precision Navigation
Trimble and InvenSense, a TDK company, have announced a collaboration to offer a cutting-edge navigation solution that integrates Trimble’s ProPoint® Go positioning engine and RTX® correction service with TDK’s SmartAutomotive™ Inertial Measurement Units (IMUs). This integrated system delivers high-accuracy, ASIL-certified navigation data for a range of applications including autonomous vehicles, drones, industrial machinery, ADAS, C-V2X, and field robotics. Key benefits include enhanced accuracy in diverse environments, reliable performance, and flexible deployment across multiple platforms. The collaboration builds on a long-standing relationship between the companies and aims to simplify integration while accelerating adoption of precision navigation technologies in the connected world.
Dolby Atmos for Select 2025 Audi Models
Dolby Laboratories and Audi have announced a partnership to integrate Dolby Atmos® immersive audio technology into select Audi vehicles, beginning with July 2025 deliveries. The feature will debut in the Audi Q7, Q8, A8, and e-tron GT models, equipped with a specially adapted Bang & Olufsen Premium 3D Sound System. Drivers and passengers will experience enhanced in-car audio via Audi’s MMI interface with access to Dolby Atmos tracks through apps like Amazon Music, Audible, and Tidal. This collaboration signals a new era of premium in-car entertainment, available across all Audi connect markets.
Elektrobit and Foxconn EV.OS
Elektrobit announced , a joint development agreement with Hon Hai Technology Group (Foxconn) to co-develop EV.OS, an advanced, AI-centric software platform designed to accelerate the shift toward software-defined electric vehicles (SDVs). The collaboration aims to deliver a flexible, scalable smart EV architecture that integrates both software and hardware elements to streamline vehicle development and reduce costs.
The joint platform will include EV.OS, a standardized EV operating system; EV.EEA, a reference electrical/electronic architecture; and a suite of EV applications. Together, these components will support high-performance and real-time electronic control units (ECUs), enabling service-oriented architectures and third-party app integration via semantic vehicle APIs.
Supported by Elektrobit’s software integration capabilities and Foxconn’s hardware and manufacturing innovation, the platform is built to scale across multiple models and brands. Development will use modern DevOps tools and virtualized testing environments to accelerate deployment cycles and enable continuous integration and delivery.
Elektrobit CEO Maria Anhalt emphasized that the partnership brings together two leaders in automotive software and electronics manufacturing to simplify SDV development and support future mobility business models. The platform is expected to play a foundational role in the commoditization and mass-market adoption of intelligent electric vehicles.
Silicon Motion # Qualcomm’s Automotive Cockpit
Silicon Motion Technology Corp. has announced that its Universal Flash Storage (UFS) solution has successfully completed compatibility validation with Qualcomm’s Snapdragon® Cockpit SA8295P platform. This milestone enables seamless integration of Silicon Motion’s high-performance, ASIL-B compliant UFS 3.1 storage in smart vehicle cockpits, enhancing AI processing, multitasking, and reliability.
The SA8295P, a powerful 5nm automotive chip supporting advanced graphics and functional safety, is now fully compatible with Silicon Motion’s UFS technology, which supports features like HS-Gear4, 2-lane mode, and command queuing. The validated solution operates across extended temperatures and flexible capacities, ideal for automotive infotainment and AI applications.
Silicon Motion’s automotive portfolio, including SSDs, eMMC, and UFS, meets industry standards such as AEC-Q100, ISO 26262, and ISO 21434. The company’s ongoing collaboration with Qualcomm now also includes Snapdragon Ride Flex and Ride ADAS platforms, targeting future infotainment and advanced driver-assistance systems (ADAS).
Geotab & Mercedes-Benz USA Telematics
Geotab Inc. and Mercedes-Benz USA have announced a new partnership to offer a fully integrated telematics solution for fleet operators in the U.S., combining factory-installed Mercedes-Benz connectivity services with Geotab’s MyGeotab fleet management platform. The collaboration enables seamless access to vehicle data—across both electric (EV) and internal combustion engine (ICE) vehicles—without the need for aftermarket hardware.
By eliminating installation downtime, this solution offers fleet managers near real-time insights on GPS tracking, trip reports, diagnostics, EV charging status, fuel usage, and proactive maintenance alerts. It supports vehicles from the 2019 model year onward, including popular fleet models like the Mercedes Sprinter and eSprinter.
The partnership aims to simplify operations for mixed-manufacturer fleets, improve productivity, and enhance safety using Geotab’s analytics and scalable technology. This move further strengthens Geotab’s position as a global leader in connected fleet solutions and an OEM telematics partner.
PlaxidityX & GlobalLogic SDV
PlaxidityX, a global leader in automotive cybersecurity, has entered a strategic partnership with GlobalLogic, a Hitachi Group company, to enhance security and efficiency in Software-Defined Vehicle (SDV) development. The collaboration integrates PlaxidityX’s DevSecOps platform into GlobalLogic’s SDV Cloud Framework, offering automakers a secure, cloud-native development environment that reduces costs and accelerates time to market.
By embedding cybersecurity tools—including automated threat analysis, code scanning, and secure software supply chain checks—into every phase of development, the partnership ensures compliance with evolving automotive security standards. This integrated approach allows OEMs and Tier 1 suppliers to streamline engineering workflows, automate testing, and continuously update vehicle software.
The joint platform offers a flexible, cloud-based infrastructure with access to real hardware, blending DevOps and security practices to meet the demands of next-generation connected vehicles.
Audi and AirConsole Smartphone Gaming
Audi has officially launched AirConsole’s interactive gaming platform in select vehicles, introducing a new era of in-car entertainment. The integration allows passengers to play a wide variety of social games—including Mattel’s Pictionary™ Car Party—using their smartphones as controllers, directly through the car’s infotainment system. In vehicles equipped with passenger displays, Audi’s innovative Active Privacy Mode ensures the front passenger can game safely while the vehicle is in motion, preventing any distractions for the driver. This development transforms downtime in the car into shared digital experiences, making travel more engaging.
To celebrate the 40th anniversary of Pictionary™, Audi and AirConsole partnered with Mattel to debut an exclusive in-car edition of the classic party game. Designed for up to four players, Pictionary™ Car Party allows friends and family to connect instantly using their mobile devices, bringing collaborative play to life on the road. Erika Winterholler of Mattel emphasized that this innovation sets a new benchmark for safe, interactive entertainment in vehicles, combining the joy of gaming with the demands of modern mobility.
In addition to Pictionary™ Car Party, AirConsole offers over a dozen games tailored for in-car use, including titles like Who Wants to Be a Millionaire?, Overcooked, and UNO® Car Party!. Accessible through the Audi Application Store, the platform enables passengers to launch games instantly by scanning a QR code on the infotainment screen. With smartphones acting as controllers and regular content updates on the way, Audi and AirConsole are redefining what it means to be entertained while on the move—making every trip a chance to connect, compete, and have fun.