Most Loved Cars: Telsa X, BMW, Genesis, Honda, Toyota, Subaru & Dodge Charger

Some people really love their cars and the Strategic Vision index that rates how much cars are loved by their owners. These ratings are part of the Top Best Vehicles of the Year in Review.

At the top of those findings for 2017 is the Tesla Model X as The Most Loved Vehicle in America. The Model X creates considerable Love across many aspects of the vehicle experience, from power and performance to human-machine-interface (HMI) and driver assistance features, on top of perceived environmental friendliness. The individuality and prestige of the Model X compliment the sense of power that comes from driving one to create an exciting luxury vehicle that owners are proud to call their own.

BMW is the Most Loved luxury brand in 2017, delivering on both performance and workmanship expected of the make and creating strong advocacy and loyalty intention for the brand. Coming in close behind BMW and ahead of Lexus is the emerging luxury brand Genesis. The Genesis G90 is the Most Loved Luxury Car of the year, and the new brand presents a significant challenge to established luxury players. The current Genesis vehicles deliver a product and emotional experience comparable to BMW, at a much stronger perceived value with warranty coverage and level of standard equipment their owners love. “Luxury” is defined by more than just the vehicle itself, making a comparable sales and service experience critical for Genesis to complement its strong products and increase overall advocacy and loyalty.

However, true Love isn’t reserved only for the luxury brands. On the truck side, the Japanese manufacturers have delivered Standard and Full-Size Pickups that their owners truly love, with Honda Ridgeline and Toyota Tundra being the Most Loved Vehicles in their respective segments. Any lingering doubts about the ability of Japanese manufacturers’ to produce Loveworthy pickups should be dismissed by the owner response to these trucks. Ridgeline offers comfort through overall quietness inside a truck that is easy to access and use. Tundra builds Love with a truck sized and styled to convey durability and a roomy, easily accessed second row of seating.

Volkswagen may be showing the early signs of a recovery in consideration after its earlier diesel emissions troubles. VW Loyalty Intention has moved closer to the Industry average (39% vs 41%) compared to being under-water last year. VW products continue to create strong positive emotional experiences for owners. Time and efforts to improve brand trustworthiness may make it easier for those owners to remain with the vehicles they Love.

Strategic Vision has spent the past forty years developing metrics that quantify emotion, culminating in The Edwards Commitment Scale® which captures emotional responses ranging from “I hate it” to “I love it,” with “Satisfied” as the middle.

“By using a scale that incorporates the natural language of the customer we have the best tool to predict future behavior when it comes to advocacy, loyalty and sales,” reports Alexander Edwards, President of Strategic Vision. Integrated into Strategic Vision’s New Vehicle Experience Study (NVES), this scale becomes the key factor in the Customer Love Index™ (CLI) used to identify the Most Loved Vehicles in each segment.

Here is the full list of 2017 Most Loved Vehicle Award winners:

Small Car

Mitsubishi Lancer


Small Multi-Function Car

Honda Civic Hatchback


Small Alternative Powertrain (APT) Car

Ford C-MAX Energi


Mid-Size Car

Subaru Impreza Sedan


Mid-Size APT Car

Ford Fusion Plug-in


Full-Size Car

Dodge Charger


Near-Luxury Car

BMW 3-Series Sedan


Luxury Car

Genesis G90


Specialty Coupe

MINI Cooper 4-Door Hardtop


Premium Coupe

Chevrolet Corvette Coupe


Standard Convertible

Chevrolet Camaro Convertible


Premium Convertible/Roadster

Chevrolet Corvette Convertible


Standard Pickup

Honda Ridgeline


Full-Size Pickup

Toyota Tundra


Heavy Duty Pickup

Ford F-250/350


Entry CUV

Nissan Juke


Mid-Size SUV

Toyota 4Runner


Mid-Size CUV

Kia Sorento / Nissan Murano (TIE)


Full-Size Utility

Nissan Armada


Near-Luxury Utility

Land Rover Range Rover Evoque 5-Door


Luxury SUV

Lexus GX


Luxury CUV

Porsche Macan



Honda Odyssey


Best Model

Tesla Model X


Best Brand Under $26,000



Best Mass-Market Brand



Best Luxury Brand



Best Full-Line Corporation Volkswagen Group of America


Strategic Vision’s Customer Love Index (CLI) is based on results from the New Vehicle Experience Study® surveying 34,064 new vehicle buyers who purchased in Oct. 2016 – Apr. 2017, after their first 90 days of ownership. CLI uses the Edwards Commitment Scale® to directly measure Love in 120 different aspects of the ownership experience. These, combined with dozens of additional questions, gauge the strength and type of emotional connection buyers have with their vehicles.

Strategic Vision is a research-based consultancy with experience understanding consumers’ and constituents’ decision-making systems for a variety of Fortune 100 clients, including automotive manufacturers. Its unique expertise is using ValueCentered Psychology to identify consumers’ comprehensive, motivational hierarchies, including the product attributes, personal benefits, value/emotions, and images that drive perceptions and behaviors.