Cadillac announced that Publicis Worldwide is its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. Publicis has a lot to promote including the new Cadillac seats that have built-in massaging features.
On two 2015 models, Cadillac is offering massages in the front driver and passenger seats that can knead, roll and relax the backs of driver who also have anti-fatigue options.
The 22-way adjustable heated and ventilated seats now have a luxury option with a massage seat that works in the upper shoulder area, back lumbar or cushion.
The massage seats’ settings can be stored in the car’s memory like the seat positions. Cadillac drivers can save the kneading, rolling or anti-fatigue setting by pressing the memory button on the door. Reactivation can then occur by simply pushing the button on the seat base.The massage seat is available on the XTS Premium and Platinum Collections and on the Escalade Platinum Collection.
In September, GM “realigned” Cadillac making it a separate business unit., just after president Johan de Nysschen came to Cadillac, from the Infiniti division of Nissan.