At Black Hat Asia Spanish researchers Javier Vazquez-Vidal and Alberto Garcia Illera will show a device that when connected to cars can turn off headlights, set off alarms, and roll windows down or set the parking break. The device is called deviCan Hacking Tool or CHT.
Ford will socialize its marketing with the connected EcoSport cars in a six month blog and social media campaign. Ford of Europe will show a new automated research car with automated driving and other advanced technology after 2025.
The event will start at Mobile World Congress called EcoSport Live. Cars will be loaned to one hundred of the hippest bloggers to write about the EcoSports connectivity via social media.
Those attending the event will be the first to tryout LTE OnStar vehicles at the Austin Convention Center. GM Chevy cars with OnStar will not be the only stars at the show, there will also be speakers showing how your next Chevy may have augmented reality to help you navigate, investigate and not tailgate.
Recently, I rented a car with a full navigation and smartphone connectable Bluetooth head unit. It was a delight to listen to iTunes while driving in areas where there is bad radio reception. It helped me realize how important a connected car can be people who are on the road for long periods of time.
A recent study by Enterprise Holdings reported that younger Americans, especially Millenials see renting a car as a test drive and a way to discover new technology.