Ford will socialize its marketing with the connected EcoSport cars in a six month blog and social media campaign. Ford of Europe will show a new automated research car with automated driving and other advanced technology after 2025.
The event will start at Mobile World Congress called EcoSport Live. Cars will be loaned to one hundred of the hippest bloggers to write about the EcoSports connectivity via social media.EcoSport the Ford SYNC with AppLink platform for voice activation of Spotify, RadioPlayer and Audiotek.
Ford says it will unveil a new car with “advanced connectivity, safety and driver assist technologies” at Mobile World Congress on Monday (24 February).
Ford will be broadcast live on 21:00 CET, February 26 on Spotify and Ford of Europe’s YouTube channel a special concert featuring Mickael Miro, Nina Zilli, Natalie McCool and others.