Those attending the event will be the first to tryout LTE OnStar vehicles at the Austin Convention Center. GM Chevy cars with OnStar will not be the only stars at the show, there will also be speakers showing how your next Chevy may have augmented reality to help you navigate, investigate and not tailgate.Chevrolet hopes to inspire developers and conference goers to use the technology.
SXSW attendees get Catch A Chevy free rides in Austin March 7 from 11 a.m. to 9 p.m., March 8–11 from 9 a.m. to 9 p.m., and March 12–15 from 11 a.m. to 8 p.m.
Look for wrapped Chevrolet Impalas and Volts where you can test voice-to-text and audio streaming technologies through Chevrolet MyLink.
Free rides will be given in Cruze Diesel, Spark EV, and all-new 2015 Tahoe.
GM Sessions with mentors include:
- March 9: “Making and Keeping Friends” Mentor Sessions with Mary Henige, director of Social Media and Digital Communications, General Motors.
- March 10: Gnow Your Customers – From Stalker to Soulmate” with Andrew Dinsdale, Digital, Social and CRM lead, Chevrolet; and Rebecca Harris, Social Media Center of Excellence lead.
- March 11: .Emerging technologies like augmented reality are changing navigation, in-car education, and DIY maintenance for the driver with Steve Schwinke, director of Application Development, Global Connected Consumer, General Motors.
There is also the Chevrolet Tweet House and lots of Tweeting via Twitter @Chevrolet and @ChevyLife.