TOPDON, ASA Automotive and All Clear Diagnostics Target the Repair Bay
Shop technology drew a cluster of announcements in the South Hall. TOPDON was scheduled to unveil a new diagnostic tool at 9:30 a.m. in South Hall Upper, Booth 37183. ASA Automotive followed at 10 a.m. with its OMNI platform for tire dealers and repair shops in South Hall Lower, Booth 43059. In the afternoon, All Clear Diagnostics and Calibration was set to present M.A.R.S. at 2 p.m. in South Hall Upper, Booth 35239. The sessions arrive as advanced driver assistance systems on modified and lifted vehicles remain a recurring theme in SEMA’s education program, which runs through Thursday.
ORACLE Lighting, Power Service and Landscape Tires Present Product Data
ORACLE Lighting scheduled an 11:30 a.m. session on the expansion of its lensless headlight line at Central Hall Booth 23763, followed by its awards presentation at noon. Power Service Diesel Additives planned an 11 a.m. presentation of flush data on lower diesel exhaust fluid consumption and higher torque at Central Hall Booth 23425. Landscape Durable Tires presented its durability testing at 1:30 p.m. in South Hall Lower, Booth 48225, and Mobile Lift Concepts introduced its MobileMech Mobile Lift Trailer at 1 p.m. in North Hall, Booth 13161.
EMPI, Scoggin Dickey, Martech and Granatelli Unveil Builds
The vehicle reveal schedule for Wednesday opened at 11 a.m. with two debuts in Central Hall: EMPI’s 70th anniversary Super Beetle Road Racer at Booth 23343 and Scoggin Dickey Parts Center’s 1962 Chevrolet Bel Air, billed as the Ultimate ’62 Bel Air, at Booth 22861. At 2:30 p.m., Martech Corporation was set to unveil the El Loco Murcielago Kustom Batmobile at South Hall Booth 37139, while Granatelli Motor Sports planned to show a pair of 1973 Chevrolet trucks, billed as His and Hers, at Booth 24717.
Mopar and Toyota Anchor the Manufacturer Presence
Seven manufacturers are exhibiting this year: Ford, Harley-Davidson, Honda Racing Corporation, Mitsubishi Motors, Mopar/Stellantis, Nissan and Toyota. Mitsubishi, which held a Tuesday press conference, is marking its first SEMA appearance since 2012. Mopar occupies a new West Hall space at Booth 59119 and is marking its upcoming 90th anniversary with the Mopar ’27 Dodge Charger, a limited-edition package with carbon-fiber components and performance changes. Toyota’s Central Hall display at Booth 22200 includes the Snowhunter concept family, a five-vehicle lineup built on the Tundra, Tacoma, 4Runner, Land Cruiser and Sequoia and equipped for winter exploration.
Advanced Clutch Technology and Motor State Distributing Lead SEMA’s Industry Awards
SEMA named Advanced Clutch Technology its 2026 Manufacturer of the Year and Motor State Distributing its Channel Partner of the Year as part of the opening-day awards. SEMA CEO Mike Spagnola credited ACT’s product development and Motor State’s commitment to dealers, racers and manufacturers. Among the New Products Awards, the FAST XCR LS3 intake manifold took the Performance – Racing Product category, and Livernois Motorsports and Engineering won the Street Product category for its differential brace system for 2015-2027 Mustang models. The New Products Showcase in Lower South Hall, Booth 41271, is open through the week.