Dealers joining the Dealer Partnership program are Bul Auto Sales, which plans to open Fisker Albany in New York state and Fisker Jacksonville in Florida; and Karma Indy, which intends to open Fisker Indianapolis in Indiana.
“It’s great to see high-quality dealers continuing to come on board,” Chairman and CEO Henrik Fisker said. “Our entire team is excited when we hear how confident our dealers are in terms of sales, thanks to the competitive nature of the Fisker Ocean and its class leading features.”
Fisker has now signed 12 dealer partners in the US and Europe.
On January 4, 2024, Fisker announced that it would engage in a strategic shift from direct sales to customers in North America to an innovative Dealer Partnership model. The model combines the goal of offering its customers no-haggle pricing on Fisker vehicles (where permitted) and superb service while also providing dealer partners with larger market territories, so they can maintain pricing without concern for local competition. Taken together, these goals represent a win-win-win for customers, dealers, and Fisker. The transition to dealer partners aligns with Fisker’s asset light business model, which enables the company to significantly scale for Fisker Ocean deliveries and higher volume production of additional future models.
Fisker has received interest from over 250 dealers in North America and the rest of the world since the company announced its strategic shift.
Fisker is currently delivering the all-electric Ocean SUV, which starts at $38,999, in the US, Canada, and Europe. In the US, the Ocean has an EPA range of up to 360 mi 1, which is the longest range of any new electric SUV in its class 2. The Fisker Ocean has the lowest published carbon footprint of any electric SUV, uses over 110 lbs. of recycled and bio-based materials, is built at a carbon-neutral facility, and integrates rooftop solar panels, adding up to 1,500 miles/year of range 3.
1 EPA estimated range. Mid-size SUVs. Measurements conducted with standard 20” wheels. Actual results may vary for many reasons, including driving conditions, wheel size, state of battery charge, and how the vehicle is driven and maintained.
2 Mid-size SUVs in comparable price segment.
3 Based on Fisker simulations. Ideal conditions assume solar irradiation of 5.4 kWh/m2/day and steady commuter driving. Actual results vary with conditions such as external environment and vehicle use.