SHM aims to become a software-oriented “Mobility Tech Company” by providing high value-added products and services, and by building new relations with customers.
The companyʼs purpose is to “Move people, through the pursuit of innovation with diverse inspirations.”
Pre-orders for the first product are planned to begin in the first half of 2025, with sales to commence before the end of 2025. Delivery is planned to start in the United States in Spring 2026, followed by Japan in the second half of 2026.
The new companyʼ s high value-added EV concept is defined as the 3Aʼ s for Autonomy, Augmentation, and Affinity. Cutting-edge technologies will be applied to realize the 3Aʼs.
SHM will design a comprehensive service architecture that incorporates an integrated service framework, consistent throughout from in-vehicle software to cloud-based software.
Based on a common principle both Sony and Honda hold, to contribute to and lead the evolution of mobility, SHM has defined the its high value-added EV concept as the 3Aʼ s for Autonomy, Augmentation, and Affinity.
Autonomy
– SHM will provide pleasant mobility space founded on safe and secure technologies.- SHM aims to develop Level 3 automated drive under limited conditions and to enable Level 2+ driver assistance in even more situations such as urban driving. Planned hardware includes high-performance SoC*1 with total processing power exceeding 800 TOPS.
Augmentation
– A new HMI*3 will be introduced, providing a personalized in-car experience through cloud-service connectivity, realizing entertainment beyond driving.- SHM aims to evolve mobility space into entertainment and emotional space, by seamlessly integrating real and virtual worlds, and exploring new entertainment possibilities through digital innovations such as the metaverse.
– High-performance integrated ECUs including two latest-generation SoCs for HMI/IVI*4 system combined with AD/ADAS*5 ECU*6 are planned to replace conventional ECUs.
Affinity
SHM will build an open community for not only customers, but our automotive industry partners, leading players in other industries, and the creative community which will take on the challenge with us to create new mobility entertainment.
Aiming to realize an interactive mobility society and create new entertainment experience, SHM will design a comprehensive service architecture that positions mobility as a mobility experience service, incorporating an integrated service framework that is
consistent throughout from in-vehicle software to cloud-based software.