#SubaruLovesTheEarth with 6 Million Pieces of Cups, Lids, Straws, Pods & Wrappers


Subaru of America, Inc. today announced it has successfully diverted more than 6 million pieces of hard-to-recycle trash from landfills across the country thanks to its continued partnership with international recycling leader, TerraCycle®. The automaker has expanded its commitment to protect the environment through Subaru Loves the Earth month and will continue its partnership with TerraCycle at its headquarters and retailer locations nationwide throughout the remainder of the year.

Utilizing TerraCycle Zero Waste Boxes™, more than 616 participating Subaru retailers now offer customers and employees a convenient way to recycle store-generated waste that is commonly thought of as hard-to-recycle: disposable coffee cups, lids and straws; snack bag wrappers and single-use coffee pods. As part of the expanded efforts, more than 48% of participating Subaru retailers will open their Zero Waste Boxes to their local communities and allow outside waste to be brought to their storefronts for recycling, and more than 40% will recycle hard-to-recycle items from their service lanes, including flexible new car plastic and used cabin air filters.

“At Subaru, we believe that being a steward of the environment means more than loving the great outdoors—it means making the effort to preserve it for future generations,” said Alan Bethke, Senior Vice President – Marketing, Subaru of America, Inc. “Our retailers are helping Subaru of America live our mission to make the world a more sustainable place by keeping hard-to-recycle waste out of landfills. We encourage our community members to check if their local retailer is accepting outside recycling, and if so, responsibly dispose of their hard-to-recycle items.”

Recycling collection takes place at Subaru retailers throughout the calendar year and once collected, the waste can be transformed into useful, high-quality recycled products that benefit local communities, including park benches, picnic tables and playground materials.

“At TerraCycle, our mission has always been to eliminate waste, recycle the unrecyclable and use our innovative business solutions to minimize human impact on the planet,” said Tom Szaky, TerraCycle CEO. “As we continue our partnership with Subaru, we look forward to building on our previous successes and continuing to inspire local communities to take action to preserve the environment for future generation.”

To learn more about Subaru Loves the Earth and the work Subaru does to protect and preserve the environment, visit Subaru.com/earth.