Hans Zimmer and Renzo Vitale composed the drive sounds and sound signs for the BMW Vision M NEXT together in Zimmer’s studios in London and Los Angeles.
“We envision sounds that celebrate the beauty and complexity of our vehicles and that are able to move people. I see designing people’s future acoustic environment both as a privilege and as a responsibility. Working on this together with Hans Zimmer is a special honor for me – both as an acoustic engineer and as a musician,” said Vitale.
Under the brand name “BMW IconicSounds Electric” a visionary sound offer will be created for future electrified vehicles from BMW.
“We want to get BMW IconicSounds Electric in position for customers who value emotional sound. With BMW IconicSounds Electric they will be able to experience the joy of driving with all their senses”, said Jens Thiemer, Senior Vice President BMW Brand. The sound of the BMW Vision M NEXT gives a glimpse into the future of BMW IconicSounds Electric.
The sound of the Vision M NEXT aims to create harmony between the driver and the electrically driven vehicle. This is achieved through the inspiration of art.
“The development and composition for the sound of the Vision M NEXT was mainly inspired by light installations from James Turrell and Ólafur Elíasson. In particular, Turrell realized works known for the illusion of an infinite space, which creates a magical experience for the spectator. The idea behind the Vision M NEXT is to recreate this sense of wonder through sound,” say Vitale.
“When the driver interacts with the accelerator pedal it is not only a mechanical touchpoint but also a performative element. Accelerating becomes an experience during which the driver moves through a series of gradually morphing sound textures,” said Hans Zimmer.