BMW

The BMW Group is expanding its revolutionary driving experience with BMW M Mixed Reality, which breaks down the boundaries between the physical and virtual worlds

Celebrating 30 years of production, BMW Group Plant Spartanburg in South Carolina, USA, has opened its state-of-the-art press shop, as it prepares for the launch

Boasting greater sporting appeal, visual impact, and versatility than ever, the all-new 2025 BMW X3 retains its place as the dynamic choice for everyday use, weekend

The prototypes are carefully disguised, but the camouflage cannot completely conceal their character as elite high-performance vehicles. The seventh generation of the BMW M5 has

The fully electric MINI Cooper combines a modern, ecological drive with brand-typical driving pleasure. Like the entire new MINI model family, the MINI Cooper E

BMW’s presence at CES 2024 is dedicated to the digital customer experience. The company will present new infotainment features for its current model line and

The BMW Group is set to revolutionize the in-car navigation experience with the launches of new models with BMW/MINI Operating System 9 featuring an all-new

The BMW Group Technology Office USA is celebrating 25 years in Silicon Valley with an event featuring immersive workshops, exclusive technology demonstrations, and exciting mixed

Level 3 highly automated driving, which allows drivers to take their hands off the steering wheel and temporarily divert their attention away from the road,

The vehicles in the BMW iX5 Hydrogen pilot fleet, which launched in February this year, have completed an intensive round of hot-weather testing in the

The BMW Vision Neue Klasse, shows what the next generation of its vehicles will look like. “The BMW Vision Neue Klasse combines our ability to