Buick runs challenge for runners to connect to Verano and fitness

buickveranoBuick is partnering with MapMyFitness to promote fitness and the Buick Verano through the “Runs Worth the Drive Challenge”

The partnership will help runners find, record and share their favorite routes, while seeing how the Buick Verano fits into an active lifestyle.

Based on a recent survey within our MapMyFitness community, 87 percent of members choose and purchase vehicles to fit their active lifestyles

GM claims that the Buick Verano Turbo is ideal for runners living in urban areas. It is compact, which makes it easy to park in smaller spaces, and the interior has been tested for resistance against the effects of sweat, sun, sunscreen and bug sprays.

The Verano ensures a comfortable, yet quick drive to and from the trail.

Beginning June 26, “Runs Worth the Drive Challenge” participants must log five miles of running per week, for six weeks. The competition will be tracked on a virtual leaderboard on MapMyFitness.com, where progress will be measured in real-time and weekly prizes will be awarded. Runs of at least five minutes will be logged automatically into a participant’s profile and count toward the ultimate goal of running 30 miles in six weeks.

Participants who accomplish that goal will be entered into the grand prize drawing for an all-expense paid trip to the Rock ‘n’ Roll Marathon & Half-Marathon in Phoenix, Ariz.