@TU Automotive Detroit Best of Previews and News (Part 1) #TUDETROIT

Called the “World’s Largest Auto Tech Conference” TU-Automotive is commencing in Novi, Michigan near Detroit. with many announcements and demonstrations. Here is round-up of the first round of news and events and some previews.

Software Developer Events

The GENIVI Alliance and event sponsors or having craft beer sampling, substantial appetizers, and networking after a long day at TU-Detroit 2019 with an  invitation-only reception is being held at the Michigan Beer Company restaurant located in Novi, Michigan the evening of June 5th, from 6:00pm – 9:00pm, ask members for more details.

The TU-Automotive Awards winners were announced

OEM of the Year
Mitsubishi Motors -Winner

Best Connected Product/Service
HARMAN, a Samsung company
iNAGO inc.
Honda Smart Intersection – Winner

Best Connected Product/Service for the Commercial Vehicle Market
Tactile Mobility Sensing and Data Platform -Winner
SafeRide Technologies
Zonar System

Best Auto Digital Insurance Product/Service
Trak Global Group
Carrot Insurance
LexisNexis Risk Solutions
Cambridge Mobile Telematics – DriveWell Tag – Winner
Munich Reinsurance America, Inc.

Best ADAS or Autonomous Product/Service
PreAct Technologies – Winner
Tactile Mobility
Mahindra & Mahindra Ltd
HARMAN, a Samsung company
Blackmore Sensors and Analytics, Inc.


Best Auto Mobility Product/Service
Amazon for Alexa -Winner
Eyesight Technologies
Eyeris Technologies, Inc.
WebOS Auto

Best Auto Cybersecurity Product/Service
Penta Security Systems AutoCrypt – Winner
Karamba Security
BlackBerry Limited
SafeRide Technologies

Best Data/A.I. Product/Service
Tactile Mobility
SafeRide Technologies-vXRay Winner
Eyeris Technologies, Inc.

Best eMobility Product/Service
Konetik Deutschland GmbH – Konetik Electric Vehicle Feasibility Assessment – Winner

Newcomer of the Year
Quantoz Blockchain Technology
WaveSense -Winner
Aurora Labs

Influencer of the Year
Rio Hondo College
Navistar, Inc.A ndrew Dondlinger, VP GM, Navistar Winner
PreAct Technologies
The Floow Ltd

Rising Star of the Year
IRYStec Inc.
GuardKnox – Jillian Goldberg Winner

Altia eCockpit demo with five screen regions all running real-time. Altia collaborated with NXP on the project.

Airbiquity & Wind River New Solution

Wind River, a leader in delivering IoT software for critical infrastructure, and Airbiquity, a leader in connected vehicle services, are working towards integrating key technologies to develop an end-to-end software lifecycle management solution for connected and autonomous vehicles, one that spans vehicle to cloud. The solution will enable secure and intelligent over-the-air (OTA) software updates and data management.

Proper and proactive management of software over the course of a vehicle’s lifecycle is becoming increasingly important to enhance performance, maintain value, and address safety and security threats. Using OTA, carmakers can securely transmit diagnostic and operational data and efficiently deploy software updates to mitigate recall expenses and enable new vehicle features.

Wind River and Airbiquity will provide the automotive industry with an open and flexible OTA solution combining market-leading software technology components to create a comprehensive, interoperable, pre-validated OTA solution backed by the expertise of two-industry leading software technology companies.

Wind River plans to contribute its Edge Sync, a highly modular, OTA update and software lifecycle management solution. Airbiquity will contribute its OTAmatic™ solution including OTA orchestration, campaign management, software and data management, and Uptane-based security framework capabilities.

An integrated solution combining Edge Sync and OTAmatic also has applicability to multiple non-automotive IoT sectors such as medical, industrial, aerospace, military, and telecommunications.

Edge Sync provides a market-leading performant solution to allow for rapid, safe, and secure updates to software and firmware to continuously improve the value of the car and customer experiences on a long-term basis. It also includes technology that enables the smallest differential update when conducting OTA updates. Keeping updates minimal reduces distribution time and cost, update transmission time, and memory required on automotive electronic control units (ECUs).

OTAmatic is an industry-leading multi-ECU OTA solution that securely orchestrates and automates vehicle software updates and data management from the cloud. OTAmatic provides a sophisticated OTA service with highly refined vehicle and device targeting; discrete policy and privacy controls; customizable consumer communications; multi-layer cybersecurity protection; and solution deployment flexibility.

Wind River is also demonstrating partnerships with arm Karamba Security, Affectivia, codeplay, Renesas and DiSTI


Ericsson is ready to help automakers and fleet owners develop, deploy, secure and manage connected vehicle services worldwide. Juergen Daunis is VP Global Sales for Connected Vehicles at Ericsson will be speacking on  June 5th, 04:55pm-05:20pm: Panel – Intelligent Connectivity – Fusion btw 5G, IoT & AI with IBM Global Business Services, Orange Business Services, Verizon and Ericsson.


FEV is showcasing its scalable autonomous development platform and global path planning with a simulated environment. Booth B-129.


G + D

G+D Mobile Security’s authentication solutions ensure interoperability with devices throughout the entire vehicle lifecycle

Aurora L.abs New Dynamic Approval Product

Aurora Labs’ is announcing a new product that will help automotive manufacturers adapt to the new dynamics of the type approval process.Type Approval is required for a vehicle to get on the road. Moving forward, software updates that provide additional functionality will need an amended Type Approval before the update is sent either physically or over-the-air. But the Type Approval process is time consuming and tedious.

 Aurora Labs’ In-Vehicle Software Management solution supports a Dynamic Type Approval process that enables automotive manufacturers to understand how to manage the following concerns:

  • Bug fixes and patches — Aurora Labs provides evidence that bug fixes and cybersecurity patches have not added additional functionality – eliminating the need for approval
  • With new functionality — Aurora Labs identifies which software functions have been added or affected by the new software and how the car manufacturers can move forward efficiently for approval
  • Regulation requires evidence. Regulation leads to trust. Trust is essential for CASE (Connected, Automated, Services, Electrification) to become a reality!

Autotalks & Marben V2X Demo

Autotalks, a world leader in V2X (Vehicle-to-Everything) communication solutions, has teamed up with Marben for a live V2X demo based on MARBEN V2X software solution running on Autotalks’ chipset. The first live end-to-end global V2X demo will take place at the Autotalks booth (C198) at TU-Automotive Detroit.

The joint demonstration will show V2V applications running using both DSRC and C-V2X standards and leverages the ability of the Autotalks’ chipset to support both. Autotalks has been cooperating for several years with Marben, a global leader in embedded software solutions for the Telecommunication and Automotive industries. The recent joint effort led to the successful integration of Marben’s stack and software application on Autotalks chipset using the C-V2X standard.The Autotalks solution minimizes development, testing and certification efforts for a V2X system to be deployed anywhere, using a software toggle between V2X technologies. This translates into a huge advantage for OEMs and Tier1s who benefit from the shortest time to market for a global V2X platform. The chipset isolates V2X from the non-safety domains, thus providing domain separation & security, scalability, and ability to optimize the cost-structure of Telematic Control Units (TCUs). The isolation of V2X combined with Autotalks’ recognized cyber security leadership enables a truly secure platform.

Cinemo Infotainment Demos

Cinemo, a global leader in high performance and automotive grade multimedia playback, streaming, media management, connectivity and cloud middleware, has announced it will be previewing the latest in infotainment convergence at TU Automotive Detroit  in the Ivory Suite, by appointment only.
As well as Cinemo’s full array of state-of-the-art technologies from entry level up to multi-screen high end systems and Cinemo Distributed Cloud™ backend services, an exclusive preview of a production ready In-Vehicle Infotainment (IVI) solution for Android Automotive, Android Phones and iOS devices providing a wide range of use cases and an intelligent seamless interface of control that goes far beyond any generic solution. Features for Android P that will be shown at TU Automotive include Cinemo Projection Plus, extending entry level head units with advanced multimedia, browse and playback of multiple local and cloud media sources, and ability to push content to other connected BYOD devices whilst CarPlay wireless will allow access to sensor data and multiple device handling.

HARMAN Showcases

HARMAN will showcase its latest innovative technologies at TU-Automotive Detroit.There will be twelve demonstrations on display at the show.  Key demonstrations include:

•  Digital Cockpit –  brings together advanced connectivity, enhanced-safety cloud services, premium audio and improved efficiency – all focused on maximizing positive experiences for consumers.

•  Automotive Operations Center – showcases the backend cloud powering the customer’s connected driving experience.

•  Interactive Telematics – features innovative use cases including latest developments in V2X communication and 5G capabilities.

•  HARMAN Ignite – our end-to-end cloud solution, presenting various use cases by providing connectivity, application enablement and analytics.

ACCESS Europe will be at the event and will be talking about in-car infotainment and content security

Ontonomo & Nissan Talk

On Thursday Lisa Joy Rosner from Otonomo and Nissan will discuss with Chip Goetzinger, Deputy General Manager, Vehicle Connected Services at Nissan Group of North America will discuss assessing value creation for a variety of car data use cases on Thursday.

Irdeto Survery Says: IoT  Hacked

As vehicles become increasingly connected, and autonomous vehicle technology becomes a reality, IoT-focused cyberattacks in the transport and automotive sector are becoming alarmingly widespread. According to new research by Irdeto, 77% of respondents’ organizations in this sector have experienced an IoT-focused cyberattack in the past twelve months. Of those that experienced a cyberattack, 91% had an impact on the organization, including operational downtime and compromised customer data and/or brand or reputational damage. Perhaps most alarming, many organizations are not properly prepared for future threats with only 6% indicating that they have what they need to combat cyberattacks.

The Irdeto Global Connected Industries Cybersecurity Survey of 225 security decision makers working in transport and automotive (700 respondents in total) found that while a greater focus on cybersecurity within the industry is needed, many respondents’ organizations in this space are looking at the benefits of security beyond its protection capabilities. Of the transport organizations surveyed, 98% agree that a security solution should be an enabler of new business models, not just a cost. This clearly indicates that attitudes towards IoT security are changing for the better. This shift in mindset could lead to further innovation across this sector, resulting in new connected and autonomous business models with security built-in.

“Despite the challenges and threats outlined by this study, it’s clear that the attitude toward security in the transport industry is on the right track,” said Niels Haverkorn, General Manager, Connected Transport, Irdeto. “Through robust security, transport and automotive organizations can construct a foundation that not only realizes the benefits of fully connected and autonomous vehicles, but also enables profitable new business models. Through this approach, they will be able to balance safety, convenience and customization throughout their business and products.”

While the security mindset is on the right track, the Irdeto study suggests a distinct lack of optimism about the future security of IoT devices within organizations. Of the security decision makers surveyed in the transport industry in five countries (China, Germany, Japan, UK and US), 84% are either very or fairly concerned about the IoT devices that their organizations use or manufacture being targeted by a cyberattack, hacking incident or security breach.

Despite this concern, 94% of respondents from this sector said that they do not have everything they need to address cybersecurity challenges. In addition, 50% state they need additional expertise/skills within their organization to address all aspects of cybersecurity. This is followed closely by more effective cybersecurity tools (47%) and the implementation of a more robust cybersecurity strategy (44%).

 This is compounded by the finding that, in the transport and automotive space, a total of 90% of manufacturers and 95% of users of IoT devices state that the cybersecurity of the IoT devices that they manufacture or use could be improved either to a great extent or to some extent. Failure to address these challenges could prove costly, with the average financial impact as a result of an IoT-focused cyberattack in the transport space identified as greater than $350,000 USD.

“The benefits of connectivity for today’s automobiles are clear, allowing greater mobility services to be brought to drivers; and inevitably to passengers of autonomous vehicles of the future,” said Dr. Clifford Liem, Technology Director, Connected Transport, Irdeto. “However, the underlying understanding for all is that technology cannot be implemented safely without robust security in place. Organizations must adopt a defense-in-depth approach to cybersecurity with many layers of security being implemented throughout, rather than simply protecting systems from the outside-in. This applies to both the organization itself and to connected vehicles they develop.”

Within IoT devices themselves, a largest proportion of security decision makers working in transport organizations stated that the software of these devices is the most vulnerable element (39%), while 13% stated that the infotainment unit is where the most prominent cybersecurity vulnerabilities exist.

As organizations fight to keep pace with the cybersecurity challenges in the transport sector, they do have several security measures in place, but have often not implemented enough layers into their security strategy. 31% of security decision makers surveyed say their organizations do not currently have software protection technologies implemented, while only 50% say their organizations have mobile app protection implemented and only 44% make security part of the product design lifecycle process – which could be a huge problem if the product is a vehicle itself.

Renesas Demos Cockpit

Renesas Electronics Corporation introduced the Renesas Cockpit Reference Solution, providing an out-of-the-box development experience for quick and cost-effective digital cockpit application design. Developed based on Renesas R-Car M3 system-on-chip (SoC), the Renesas Cockpit Reference Solution delivers a combination of production focused, module-level hardware and software developed by Renesas with additional software from Renesas’ automotive partner network to ease the burden of system-level design.

“Automotive integrated cockpit is a challenging space because the integration of so many different cockpit functions, such as multiple operating systems, a rich UI, Bluetooth, and navigation, requires significant system-level insight,” said Daniel Sisco, Senior Director of Automotive Systems, Renesas Electronics. “Leveraging Renesas’ deep expertise in both silicon and system-level design, our reference solution reduces the implementation burden, allowing customers to jumpstart their application development in a cost-effective way with production-focused hardware and software.”

Renesas is demonstrating the new Cockpit Reference Solution in Renesas’ booth C190 at TU-Automotive Detroit 2019, June 5-6, in Novi, Mich.

Key Features of the Renesas Cockpit Reference Solution:

The new reference solution provides OEMs and Tier 1s a full white box baseline solution that can be customized to meet different application requirements. Based on the company’s high-performance R-Car M3 SoC, the cockpit solution is pre-configured to showcase hardware and software features for out-of-the-box development. Customers can then reconfigure, upgrade, or expand on the system to create tailored solutions that match their unique needs.

The solution is delivered as a transparent mixture of FOSS (Free and Open-Source Software), Renesas software and third-party software by key members of Renesas’ automotive partner network. OEMs and production partners can modify, change, and distribute the Renesas code to best fit the application design needs.

The electronic control unit (ECU) reference solution delivers a functional, high-quality baseline implementation for multi-function display cockpit applications. Renesas offers customers a full turn-key, automotive, LPDDR4 (Low power DDR4 memory) reference design to address the challenge of high-speed IO interface design, complete with design and test collateral. Once customers customize the PCB for their own proprietary feature set, the reference design allows them to quickly bypass the traditionally steep learning curve.

Delivered as source code, the software package enables users to jumpstart application design with no existing cockpit solutions or collateral required. The package represents a complete reference cockpit solution, including BSP (board support package) and drivers, operation system (OS), virtualization example, Automotive-Grade Linux example, middleware, and a full application layer.

DSA with Microsoft Connected Vehicle Platform

There many oportunities enabled by the Microsoft Connected Vehicle Platform. Various live demonstration of connected vehicle use cases will be showcased for example at the TU Automotive Detroit, Michigan, from 5th to 6th of June, at DSA’s booth C227.

DSA, a leading software and solutions provider for enabling diagnostic processes of the entire vehicle electrics and electronics at all stages of the vehicle life cycle has joined forces with Microsoft in the fields of connected vehicles and digital Factories to further digitize its solutions: DSA aims to close the digital feedback loops between automotive production facilities and field cars by providing an advanced vehicle lifecycle management, based on the Microsoft Connected Vehicle Platform . First working results and prototypes are already achieved and will be presented at upcoming industrial trade fairs.

DSA uses the Microsoft Connected Vehicle Platform to provide diagnostic solutions. Using the Connected Vehicle Platform, DSA drives digitalization and connectivity further to enable exciting services and use cases like firmware and configuration update over-the-air, vehicle health state monitoring, sensor telemetry and remote control using proven technologies and reducing development efforts. Moreover, the goal is to digitize today’s assembly lines with Industry 4.0 concepts and so to support automotive manufacturers on their way to a digital factory.

To maintain and monitor the complete history of the vehicle—from cradle to grave—DSA combines its expertise in vehicle commissioning with Microsoft technology such as Microsoft Azure Digital Twins. The connection with DSA’s vehicle electronics commissioning systems in the manufacturing facility provides a full construction state of the car, which is complemented by a constant flow of performance and health information from the connected vehicle components running in the car. DSA’s connectivity solutions hardware, that range from lean VCIs purposes to full-fledged diagnostics units, enable the permanent connection of vehicles into the factory’s diagnostics process. With the repair and maintenance systems, the information loop is complete and enables the usage of data analytics and pattern recognition for predictive maintenance and root cause analysis.


Arralis is continually working on the technology that will bring autonomous safe driving to the market.

They will be present at TU- Automotive Detroit , showcasing some of their expertise for the first time to public eyes.  With clients like the UK Ministry of Defense and European Space Agency, this wireless radar specialist company are now setting their sights on consumer electronics. Arralis have quietly developed communication technology for use in sectors from space missions to aero defense but are now targeting an even bigger potential market in the burgeoning field of autonomous vehicles.


RideCell will be exhibiting.

Ridecell announced the Ridecell High-yield Shared MobilityTM toolkit. The toolkit combines intelligent software, services, and ecosystem partnerships for companies to launch, operate, and scale profitable shared mobility businesses.

With Wall Street investors evaluating shared mobility business fundamentals, and questioning long-term financial viability of some shared mobility services, the pressure is on for the entire sector to develop intelligent and automated platforms that convert operational insights into profitable outcomes.

Based on years of supply demand management experience, and an extensive data set, Ridecell advanced machine learning allows customers, such as REACH NOW mobility services from BMW Group and Daimler AG; ZITY from Ferrovial and Groupe Renault; and GIG Car Share from AAA NCNU to achieve the highest utilization rates, attracting a growing base of customers, while maintaining highly efficient operations.

With its enhanced automation processes, the Ridecell toolkit enables customers to streamline their operations and maximize revenue through a range of new functionalities:

Ridecell Smart Zone Programs

Transform fleet repositioning from an expense into revenue. Our advanced machine learning identifies “hot and cold zones” and high propensity customers. Operators can adjust pricing dynamically to entice customers to choose vehicles low on charge or parked somewhere about to become a no parking zone, saving the cost of a paid employee to perform these tasks.  

Ridecell Dynamic Region Management.

The Ridecell platform enables dynamic service region creation and live parking and EV charging spots based on availability and status.  By using near real-time updates to the consumer app, operators can identify charging and rental zones, provide access to premium and private parking locations, and avoid extra parking costs and fines for towing.

Ridecell Data Platform

With the Ridecell data platform, service providers have access to a near real-time feed of service operation events, including member activity, vehicle telematics, and operations data. Easily integrate the data feed into customer business systems, facilitating customized marketing automation, business intelligence, and mobile analytics.

“We believe high-yield shared mobility is the difference between starting a shared mobility business and operating a successful one. With the Ridecell toolkit, in addition to launching competitive operations quickly, customers are able to operationalize and automate business intelligence to create great consumer experiences, building the basis for a long-term profitable business.” – Aarjav Trivedi, CEO, Ridecell.

Exhibitor TomTom

TomTom announced Los Angeles has terrible traffic delays. And TomTom announced that its industry-leading traffic information service, TomTom Traffic, is now available to automakers with enhanced flexibility that can be used to further optimize traffic data consumption. TomTom Traffic’s new feature, Flexible Radius, allows automakers to dynamically change how traffic information is delivered based on the driver’s current route. Flexible Radius significantly reduces traffic data consumption, as well as the associated costs – without compromising quality. Moreover, it is fully configurable, and adaptable to the automaker’s requirements and local market needs.

TomTom Traffic provides accurate information about traffic jams and expected delays on a planned route, helping drivers make better decisions that save time, reduce stress and make roads a safer place. It is an accurate, real-time service, driven by more than 600 million connected devices, that collects data on over 3.5 billion km of roadways per day.

Remember Toshiba Memory for Flash

This week at TU-Automotive, Toshiba Memory America, Inc. (TMA), the U.S.-based subsidiary of Toshiba Memory Corporation, will be on the show floor highlighting its flash-based embedded memory solutions that meet the demanding storage requirements of automotive applications. At the show, Scott Beekman, director of managed flash memory products for TMA, will deliver a presentation titled, “Flash Memory Trends in Automotive.” Part of TU-Automotive’s “Connected Services & Data” session stream, Beekman’s presentation will take place on Wednesday, June 5 from 3:25 – 3:50 p.m. EDT in the Igloo Room on the show floor.

As the inventor of NAND flash, the maker of the industry’s first Universal Flash Storage (UFS2) devices and a leader in process migrations, Toshiba Memory is in a unique position to address the storage demands of the automotive systems of today – and tomorrow. The company is committed to continually reinforcing its lineup of embedded flash memory solutions for automotive applications with the latest technology advances – including its BiCS FLASH™ 3D flash memory.

Demonstrations can be seen at TMA’s booth #B174 at the Suburban Collection Showcase from June 5 – 6, and include:

  • Toshiba Memory’s Automotive UFS – Supports a wide temperature range (-40°C to +105°C), meets AEC-Q100 Grade23 requirements, contains advanced features such as Refresh, Thermal Control and Extended Diagnosis, and offers enhanced reliability capabilities. Available capacities include 16 gigabytes (GB), 32GB, 64GB, 128GB, and 256GB4.
  • Automotive e-MMC5 Supports a wide temperature range (up to 105°C), meets AEC-Q100 Grade2 requirements and features enhanced reliability. Capacities range from 8GB to 64GB.

LogiGo Goes North American

LogiGo, a leading maker of connected mobility solutions for the automotive market in Brazil and Latin America, is launching its operations in North America with the appointment of a senior executive and the establishment of an office in Grand Circus, Detroit’s technology talent development group.

LogiGo’s in-dash technology will be demonstrated in North America for the first time at the TU Automotive conference at the Suburban Collection Showcase in Novi from June 4 through June 6. The technology is already being used by Nissan and Mitsubishi in 100% of their passenger cars in the Brazilian and broader Latin American markets.

LogiGo’s systems provide a uniquely personal, connected mobility and infotainment relationship among the user, the vehicle and the connected ecosystem around it. LogiGo’s absence of restrictive legacy infrastructure and its use of Agile methodologies enables the company to develop and implement new systems for OEMs in one-third the market’s typical lead-time. This translates into significant development cost savings for OEMs and accelerates their monetization of the platform.

Check back at AUTO Connected Car News for news from the event.