Best of #NAIAS AutoMobi-D Connected & Autonomous Car Reveals @NAIASDetroit

It seems like CES is still going on and NAIAS AutoMobili-D is brewing new announcements. However not quite as many as CES which may be why in 2020, NAIAS is moving to June.

Volvo Mobility Speaker

The North American International Auto Show (NAIAS) announced that Anders Gustafsson, Volvo Car USA CEO, will keynote the 2019 NAIAS and AutoMobili-D – an exposition showcasing a global ecosystem of mobility-focused companies and organizations. The keynote will begin at 3:45 p.m. on the Atrium Stage on Monday, Jan. 14.

Gustafsson will address the role subscription plays in future mobility and the opportunities subscription brings to the experience. Volvo Car launched the first and only nationwide automotive subscription program, Care by Volvo, in 2017 with the new Volvo XC40.

New Auto and Concept Cars Revealed

Automotive reveals are supposed to number around 30 and decrease from over 60 last year:

  • Ford Mustang Shelby GT500.
  • New Ford Explorer announced last Wednesday. The T all-new Explorer comes packed with more than a dozen new standard features for only $400 more over the previous model. Standard features include a power liftgate, 2.3-liter EcoBoost engine with all-new 10-speed transmission, 8-inch digital touch screen with SYNC 3, FordPass Connect Wi-Fi service for up to 10 devices and more.
  • Toyota Supra – Visitors will also experience the future of mobility with Toyota concept vehicles and the all-new Corolla Hybrid and Corolla XSE, RAV4, Prius AWD-e, TRD Camry and TRD Avalon.
  • Cadillac XT6 is a luxury 3-Row SUV crossover that looks like an Escalade scaled down with nose job.
  • Cadillac EV – a Tesla competitor.
  • Subaru WRX STI S209.
  • Infiniti QX Inspiration Concept.
  • Kia Telluride.
  • Lexus LC Convertible concept look like the LC Coupe with the top removed.
  • Lexus RC F Track edition.
  • Updated Volkswagen Passat.
  • New RAM Trucks.
  • Electric vehicle previews and insights.
  • Nissan will show ag concept car and a number of latest production vehicles at this year’s NAIAS including the new LEAF +.

News Conferences Suggest Reveals form these automakers

  • Hyundai — world premiere of something.

BMW and Mercedes-Benz bailed out this year.

AISIN Group Electrifican Hybrids & More

AISIN Group will be, at Cobo Center, in Detroit. The joint exhibit of six AISIN Group companies includes AISIN Seiki Co., Ltd., AISIN Takaoka Co., Ltd., AISIN Chemical Co., Ltd., AISIN AW Co., Ltd., AISIN AI Co., Ltd., and ADVICS Co., Ltd.

With an eye toward future mobility, the AISIN Group exhibit will feature a wide range of products in the area of electrification and automated driving in response to rapid structural changes in the global auto industry, and great interest among automakers.

On display will be a 1-Motor Hybrid Transmission based on the segment leading automatic transmissions that are AISIN’s flagship products. Also, four types of eAxle drive modules suitable for a wide range of electrification needs will be exhibited. This series consists of motors, gear boxes, and power control units (PCUs) in various patterns. By combining an integrated or separate type PCU, a coaxial or a parallel axis type speed reducer, and a motor with capacity tailored to customer needs, it is possible to offer drive modules suitable for all types of vehicles including hybrid electric vehicles, plug-in hybrid electric vehicles, electric vehicles, and fuel cell vehicles.

In addition, AISIN Group will present an extensive lineup of electric pumps that lubricate and cool various components such as inverters, motors and batteries; two types of regenerative cooperative brakes – by-wire and ESC – will also be on display in response to growing customer needs.

Golden Opportunities

Axalta named Sahara Gold as the color of year.


At NAIAS, DENSO will highlight its long-term commitment to help create the future of mobility and associated push into software-based solutions and connectivity. As the industry rapidly moves toward automated driving, electrification and shared mobility, DENSO continues to invest heavily in R&D to speed up the pace of innovation.

At DENSO’s booth, visitors will experience first-hand some of the solutions paving the way for the future of transportation and mobility:

  • Oculus Rift VR Connected Driving Demo: Attendees will drive a connected car using an Oculus Rift virtual reality headset and experience the improved vehicle efficiency, safety and ease as if they’re in the cockpit.
  • Oculus Rift VR Autonomous Driving Demo: DENSO will display and explain how its sensors enable improved safety, next-generation V2X, human machine interface (HMI) and driver status monitoring technology for self-driving and autonomous vehicles, taking over the tasks of seeing, thinking and doing from drivers.
  • Powering Future Electric Vehicles & Shared Mobility: As vehicles become largely powered by renewable energy, electric batteries and fuel cells, visitors will see how DENSO inverters and other technologies will make electric vehicles more viable. DENSO will also showcase an example of what shared mobility could look like in the future.

As part of its push to accelerate adoption of mobility solutions, DENSO has invested nearly $100 million in startups around the world working on technologies and solutions central to that effort. Some of the startups will join DENSO at its booth.

HELLA Shows Mobility Solutions

HELLA will showcase its safe and smart electronics and lighting technologies at the third annual AutoMobili-D,. The company’s demo vehicle in the AutoMobili-D atrium and its partner booth, which it shares with its joint-venture company HBPO GmbH, will demonstrate HELLA’s mobility solutions, including sensors, lighting and more. Its technologies on display are designed to enrich passenger comfort, convenience and safety and support industry trends, such as autonomous driving, connectivity & digitalization, and efficiency & electrification.

At its booth, HELLA will highlight its:

  • Organic Light-Emitting Diodes (OLEDs), which are integrated into the rear combination lamps of the 2019 Audi A8.
  • Static Relay Attack Protection for Remote Keys via Motion Detection technology, showcased through a Car Access Demo. This technology addresses the growing problem of thefts and break-ins via cyber relay attacks facing automakers and vehicle owners. The company’s cybersecurity solution protects against these attacks by putting the key in “sleep mode” while it is not moving. Unmoved key fobs cannot be triggered by any wireless communication device.
  • Rear lamps in the Cadillac CT6, which offer an elegant, fluid appearance.

In addition to the rear combination lamp showcased in HELLA’s booth, a 2019 Cadillac CT6 will be on display in the AutoMobili-D atrium, highlighting an array of HELLA’s innovative electronic and lighting solutions.

Magneti Marelli

Magneti Marelli is demonstrating its third generation Smart Corner connected vehicle technology at the North American International Auto Show (NAIAS) during AutoMobili-D in Detroit.

Smart Corner™, named a CES 2019 Innovation Awards Honoree in the Vehicle Intelligence & Self-Driving Technology category, integrates autonomous sensors into headlamps and tail lamps to provide automakers with the required functionality for autonomous driving, while maintaining styling aesthetics and world-class lighting performance.

Smart Corner can accommodate any sensor an automaker may choose to deploy, including LiDAR, radar, cameras or ultrasonics, as well as advanced, LED-based lighting features like adaptive driving beam (ADB) and digital light processing (DLP). Smart Corner provides a 360-degree view around the vehicle with redundancy. Because the sensors are integrated into existing headlamps and tail lamps, an automaker benefits from a fully calibrated, plug-and-play solution, resulting in a simplified manufacturing process that’s lower cost and lighter weight than alternatives.


Chinese automaker GAC at a Jan. 14 press conference will feature the world premiere of the new concept car ENTRANZE and the first appearance in North America of the brand’s latest minivan GM6 and the all-new GS5 SUV.

Omron Tech Porfolio

Industrial automation solutions provider Omron Automation Americas will showcase its wide-ranging technology portfolio for the automotive industry.

Omron’s multiple areas of expertise – including traceability, flexible manufacturing and mobility – will be featured in three demos. The traceability demo will mimic an automated manufacturing process using the Omron’s Sysmac machine automation platform, components laser etched with the Omron’s Laser Marker and several key traceability products, including an RFID reader/writer, the compact yet powerful MicroHAWK barcode readers for 2D optical code recognition and the FH Series Vision System for advanced color inspection and error-proofing. The demo will showcase solutions that can help manufacturers improve process control and product quality, keep the impact of recalls as small as possible, and ensure part traceability in challenging environments.

Data collected throughout the traceability demo will be stored to a database, manipulated and visualized in a dashboard for high level tracking and trending. Visuals can be easily manipulated to meet user requirements, and data can be easily exchanged with cloud-based systems or in-house databases. Improved data visualization and exchange helps manufacturers keep better tabs on the status of their flexible production lines.

Ouster is Youngster in Detroit

Ouster will be at NAIAS in Detroit with multiple new products on display and automotive integrations. Visit Ouster at booth AD-11 in the Autonomous Driving section.

Since Ouster launched the OS-1 last December, it has expanded into new global markets spanning autonomous vehicles, drones, mapping, defense, robotics, industrials, building security, smart cities, VR/AR, and more. Customers represent close to 50 countries on 6 continents. To facilitate easier global order fulfillment and local support, Ouster announced its global partner program in March, inviting distributors to apply to sell Ouster lidar sensors.

PPG Coatings

PPG Industries, Inc. PPG will showcase its latest technical developments in coatings for autonomous, connected, electric and shared vehicles.

SMDI Autonomous Vehicles

The Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute (AISI), will offer visitors a unique look at a future autonomous vehicle. Media and industry attendees can visit the SMDI exhibit to take a virtual ride in a vehicle of the future, highlighting advanced high-strength steel’s vital role in the architecture of mobility.

SMDI’s three-minute virtual journey takes participants through a futuristic city landscape as the steel body of an autonomous vehicle builds around them. Riders will be able to explore the key components of the vehicle and learn how advanced high-strength steels in automotive design can address the potential challenges of autonomous transportation.

SMDI’s exhibit will also feature a 2018 Acura RDX body-in-white, allowing visitors to compare the advanced high-strength steel structure of a current vehicle with the autonomous vehicle in the virtual reality experience. Experts from SMDI and its member companies will be available to answer questions about advanced high-strength steel’s role in the architecture of future mobility.

A new generation of potential automotive thought leaders – grade school through college-level students – will have a chance to get a behind-the-scenes look at the future of the mobility industry at the 15th annual North American International Auto Show (NAIAS) Education Day on Wednesday, Jan. 23, 2019.  Registration deadline is Friday, Jan. 18, 2019.

TechStars Startups

65 startups from 10 countries will showcase their innovative mobility-focused products and technologies at the 3rd annual AutoMobili-D conference and exhibition.

Participating 2019 startups:

  • 14bis Supply Tracking — Houston, TX, United States: Proprietary middleware provides systems interoperability and full asset traceability with real-time awareness for supply chains of trust.  We track physical or digital assets providing on-demand auditability.
  • Advanced Connected Vehicle Solutions — Farmington Hills, MI, United States:  ACVS provides software solutions for securely connecting vehicles to cloud services.  Our modular telematics client software supports needs such as remote operations, FOTA, and diagnostics.  The client is code generated from our IoT Workbench tool providing complete API documentation and simulation.
  • Aimotive — Budapest, Hungary: Aimotive provides artificial intelligence-based software solutions for self-driving cars to global carmakers and Tier 1s. Our product suite includes artificial intelligence-based perception algorithms, state-of-the-art simulation and Neural Network acceleration technology.
  • Airspace Experience Technologies — Detroit, MI, United States: We enable private air mobility for the mass traveling public.
  • Alchemy — Kitchener, ON, Canada: We are a nanotechnology startup pioneering two nanocoatings: a passive anti-frost coating and an abrasion resistant coating. Our coatings enable multi-climate reliability for AVs by providing impact/scratch resistance, frost prevention, deicing to combat snow/freezing rain, and water/dirt shedding.
  • Alpha Drive — Brooklyn, NY, United States: Validation of Autonomous Vehicle AI.
  • Alto — Dallas, TX, United States: Alto offers on-demand rides that are safe, consistent, and tailored to our members’ preferences. We use a dedicated fleet of new cars, employee drivers, and elegant apps and in-car technology to deliver exceptional rides, every time.
  • Arbe Robotics — Tel Aviv, Israel: The world’s first company to demonstrate ultra-high-resolution 4D imaging radar with post processing and SLAM.
  • Autobon AI Chicago, IL, United States: Autobon is providing trucking fleets with the first aftermarket autopilot system that enables existing semi-trucks to deliver freight autonomously on U.S. highways. We are deploying the system in a way that builds trust with operators, while increasing job safety and efficiency.
  • Axle Travel — New York, NY, United States: We help businesses create and manage their own ancillary mobility services.
  • Bedestrian — Ann Arbor, MI, United States: We develop autonomous lead robots and modular trailers for driverless delivery (indoor/outdoor) of food and prescriptions drugs, as well as hauling of goods.
  • Bollinger Motors — Ferndale, MI, United States: Electric Vehicle OEM Manufacturer.
  • Busie — Kingston, NY, United States: Busie simplifies online booking and logistics for operators and organizers.
  • C2A Security — Jerusalem, Israel: C2A provides protection from automotive life-threatening cyber attacks.
  • CARMERA — Brooklyn, NY, United States: CARMERA is building the world’s most robust street intelligence platform, specializing in “living” high-definition maps for autonomous vehicles.
  • CellularEMT — Detroit MI, United States: CellularEMT is an on demand platform that connects certified repair contractors to consumers who need their smart devices repaired.
  • — New York, NY, United States: Comet is doing for ML what GitHub did for code. We allow autonomous vehicles and perception teams to automatically track their datasets, code changes, experimentation history and production models creating efficiency, transparency, and reproducibility.
  • DeepHow — Detroit, MI, United States: The first AI solution for skilled trades know-how capturing and training.
  • Derq Dubai, United Arab Emirates: Derq is a MIT-spinoff and Techstars mobility alum with a mission to eliminate crashes. Our AI-based ITS and V2X software applications predict the behaviors and intentions of road users to warn cars with enough time to avoid crashes. We live in Dubai and Detroit.
  • Detroit Flying Cars — Livonia and Ypsilanti, MI, United States: At Detroit Flying Cars, we are developing a uniquely more flexible form of transportation. Fly when you want to, drive when you want to. A distance airplane with VTOL option, and roadworthy EV with 400 miles range — the ultimate freedom machine.
  • Drive Spotter — Omaha, NE, United States: Investors ask every CEO one key question — every single answer hinges on their team — we help CEOs incentivize their teams, which is increasingly crucial to effective supply chains.
  • Drive Time Metrics — Jamestown, RI, United States: Media analytics and monetization of connected car data.
  • Driver Technologies Inc. — Brooklyn, NY, United States: Driver delivers a dashcam with cloud storage, augmented reality navigation, AI-powered forward collision warnings and attention-assist through a free mobile app. At the same time, Driver gathers valuable data for the insurance, advertising, mapping and autonomous car software industries.
  • Enertia Microsystems Inc. — Ann Arbor, MI, United States: We are commercializing small, low-cost, and ultra-high-performance inertial sensors for dead-reckoning for Level-4 or Level-5 autonomous vehicles.
  • FairFare — New York, NY, United States: FairFare is a direct booking, ride hail marketplace app. Our algorithm tailors a client-oriented response. It’s a marketplace that cross matches tailored transportation with lifestyle spending habits.  Thereby becoming a direct asset to businesses, government and consumers.
  • Fantasmo — Los Angeles, CA, United States: Fantasmo is building a decentralized platform for 3D spatial maps and camera-based positioning. Our end-to-end solution enables the creation, access, management, and monetization of 3D maps which is critical for mobility, autonomous robotics, augmented reality, and many other emerging industries.
  • FenSens — San Francisco, CA, United States: FenSens produces smart car accessories and services for the full-connected vehicle experience.
  • Fleetonomy — Tel Aviv, Israel: Fleetonomy offers artificial intelligence-based solutions to enable fleet owners, OEMs and smart mobility service providers to maximize their fleets by enhancing efficiency, generating more insights from their data, and creating new revenue streams by launching new smart mobility services.
  • Gridwise — Pittsburgh, PA, United States: Gridwise provides a mobile platform that increases rideshare drivers earnings 39 percent by helping them find more rides and track their performance across each service they drive for.
  • HAAS Alert — Chicago, IL, United States: Vital safety information streamed to drivers, connected and autonomous cars via in-vehicle systems and smartphone apps when emergency vehicles are approaching and on-scene. Drivers, emergency crews and roadway operators use the C-V2X enabled solutions to avoid collisions and reduce traffic delays.
  • Hanseatische Fahrzeug Manufaktur GmbH (HFM) — Holm, Schleswig-Holstein, Germany: HFM specializes in the development of highly complex mechatronics systems for electric and autonomous vehicles.
  • HiHo Mobility — Waterloo, ON, Canada: Shared work fleets with on-demand logistics (tools, supplies and assets). Already in use on university campuses. Greatly reduce costs, vehicles and go green. Human-driven for now, self-driving soon.
  • Humanising Autonomy — London, United Kingdom: Humanising Autonomy improves safety and efficiency of autonomous mobility systems through better understanding of human behavior in cities.
  • Integral — Detroit, MI, United States: Integral brings a Silicon Valley mindset of continuous innovation to mobility. Our Detroit-based product development consultancy brings expertise in lean product, human centered UX, and cloud engineering to collaborate with our customers on solving problems in CV, AV, EV, and shared mobility.
  • IntelliTire — San Mateo, CA, United States: Making tires smarter.
  • INVENTEV LLC — Detroit, MI, United States: Startup based in Detroit to provide vehicle mobility services, advisory services and commercial vehicle electrification.
  • IXR MOBILITY — Detroit, MI, United States: Provide non-emergency transportation and shuttle services with an emphasis on Autonomous Automated Shuttles.
  • Jrop — Toronto, ON, Canada: Jrop has developed the most efficient way to generate machine-readable property maps to optimize first and last meter operations for driverless cars.
  • Kepler51 Analytics, PBC — Austin, TX, United States: Kepler51 is a Big Data analytics solutions provider with a core focus on predictive and real-time road weather information for automotive safety and mobility.  We are pioneering the next step in ADAS applications for road safety.  We are a Public Benefit Corporation for the Vision Zero movement.
  • LaneSpotter — Pittsburgh, PA, United States: Mapping and navigation created for cyclists by cyclists, with a focus on safety. Think Waze for bikes!
  • Metamoto, Inc — Redwood City, CA, United States: Metamoto’s Simulation as a Service platform provides orders of magnitude for more testing and training hours, miles, scenarios and data for testing, training, validating and debugging autonomous system software.
  • Mobiag — Lisbon, Portugal: Mobiag is a solution provider in the shared and electric mobility space. We build tools to empower sharing organizations and bring them together in a global independent network. We are based in Lisbon and currently serve over 25 clients in four continents, with over 6k cars managed on our platform.
  • Numeero Monterrey, Mexico, Mexico: Automotive RFQ Collaboration Tool.
  • ParkMobile — Atlanta, GA, United States: We enable consumers to reserve, book and pay for parking through our App – ParkMobile and through our APIs for in-car head-unit integration.
  • Parkofon — Alexandria, VA, United States: Parkofon delivers automated on-street and off-street parking by using its high-accuracy geolocation device. We pilot with Avis and launch in Brooklyn, NY, next month.
  • Pitstop — Toronto, ON, Canada: Automotive Prognostics Platform (PaaS).
  • Powerlink Systems — Detroit, MI (PlanetM’s Landing Zone), United States: Powerlink Systems is an EV charging station distributor and installer with office locations in Rochester and Detroit, MI (PlanetM’s Landing Zone). We provide turnkey solutions to businesses, cities and residents looking to install EV charging stations.
  • Prestio — Kansas City, MO, United States: Prestio is an end-to-end Dealership eCommerce platform that enables dealers to sell cars fully online via our eCommerce Operating System that has three components: AI Marketing and Sales, Consumer portal, and Dealer OS.
  • Priva — Chicago, IL, United States: Priva is a regional transportation alternative to commuter flights – taking customers door-to-door in a private, connected, mobile office.
  • Reality AI — New York, NY, United States: Artificial Intelligence for developing automotive products using sensors.  Runs in real-time, in firmware, on inexpensive commodity hardware. Reality AI holds 12 patents and six patents pending, all in the field of machine learning as applied to sensors and signals.
  • Safecar — Detroit, MI, United States: Safecar is an Emergency-as-a-Service company that automatically connects people with 911-assistance without talking to dispatch.
  • Sawatch Labs — Denver, CO, United States: Sawatch Labs provides algorithmic decision making to vehicle fleet stakeholders around electrification, infrastructure, fleet right sizing and more.
  • SEEVA Technologies — Seattle, WA, United States: SEEVA Technologies creates safety and perception enablement systems to help vehicles see better in the ADAS/AV world.
  • Seoul Robotics — Seoul, South Korea, Korea South: Seoul Robotics specializes in real-time 3D data perception software that enables intelligent and safer mobility technology. It helps companies to fully utilize their 3D sensors at a fraction of development cost and time, without sacrificing the performance. Democratize Lidar software technology!
  • SICdrone Boston, MA, United States: SICdrone is a veteran-owned unmanned aircraft company founded by aerospace engineers featuring aircraft effective in the small unmanned (sUAS), urban transportation (UAS) and satellite markets.
  • Sway Mobility Inc. — Cleveland, OH, United States: The Sway Mobility carshare platform combines operations, insurance, and technology to allow municipalities, neighborhood groups, transit authorities, and stakeholders to start or expand local carshare programs in small to mid-market cities.
  • Tesloop — Los Angeles, CA, United States: Connected Car Network for Data Driven Services and Car Sharing.
  • Toposens — Munich, Bavaria, Germany: Toposens developed the world’s first 3D ultrasound sensor, a robust and affordable 3D sensor enabling close-range object detection for autonomous driving cars or mobile robots.
  • Vartega — Golden, CO, United States: Vartega creates low-cost recycled carbon fiber to make cars and trucks lighter for fuel economy improvements and emissions reductions.
  • Voxel51 — Ann Arbor, MI, United States: Find the signal in the noise of your video data using our automotive grade computer vision platform.
  • WaveSense Somerville, MA, United States: WaveSense is accelerating the arrival of self-driving vehicles by using subterranean maps created with ground penetrating radar. Vehicles with WaveSense can navigate in common but challenging conditions such as snow, rain fog, poor lane markings, and areas with sparse landmarks.
  • Weather Telematics Inc. — Toronto, ON, Canada: Weather Telematics Inc. provides the essential data to enable autonomous vehicles to operate safely in poor weather conditions.
  • Wise Systems — Cambridge, MA, United States: Wise Systems is an autonomous Dispatch & Routing solution that empowers operations teams and drivers to improve fleet efficiency and customer service, seamlessly adapting to the everyday challenges they encounter.
  • Xapix — San Francisco, CA, United States: Xapix is building an orchestration platform for digital mobility services, providing vehicle manufacturers, suppliers, and service providers with ultimate flexibility, speed, and security around data interoperability. This allows mobility companies to scale services faster and more secure than ever.
  • Xtelligent — Los Angeles, CA, United States: Intelligent traffic signal integration using V2I/X2I connectivity and edge computing.

Cold weather will be chilling with day highs of 33 degrees Fahrenheit, and lows of 19 degrees Fahrenheit which may be another reason why CES in Las Vegas with temperate weather around 60 degrees is preferred by many automotive suppliers especially from Europe.


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