Car tech influences car buying decisions, especially safety, ADAS & ease of use

autotrderfeaturesAutoTrader in its 2014 In-Vehicle Technology Shopper Influence Study showed how vehicle technology influences car and truck buying decisions.

Vehicle owners give great priory to safety features over infotainment (84 percent). Blind spot detection and back-up cameras/sensors top the safety list.

Pay ChargePoint with PayPal or mobile apps

ChargePoint announced that electric vehicle (EV) drivers can sign up and pay for ChargePoint with PayPal. ChargePoint stations are independently owned, some offer charging for

Freescale Wi-Fi onboard for vehicle infotainment, clusters, telematics & entertainment

freescaleboardFreescale Semiconductor announced a hardware/software development system for Ethernet connectivity (Wi-Fi) in vehicles. The system can be used for infotainment, instrument cluster, camera telematics and rear seat entertainment designs. It supports real-time data transport throughout the vehicle.

The new SABRE (Smart Application Blueprint for Rapid Engineering) for Auto Infotainment (AI) features  i.MX 6  processors to speed and simplify Ethernet Audio Video Bridging (AVB) deployment. Freescale reports that it is Freescale’s most scalable implementation of the ARM Cortex-A9 CPU cores, with  processing speeds up to 1 GHz, and a high level of automotive-specific integration. The expansion boards range in price from $699-$799.

Pandora gearing up for contextual ads in cars

The advertising industry is getting ready to learn how to offer contextual advertising in cars. In a video from AdAdge, Jack Krawczyk discusses Pandora advertising in cars. Pandora is expected to be in one-third of cars sold by the end of the year.