Ring Breaks into Car Security Market with OBD-Alarm, Car Cam and Connect

 Today, Ring introduced three new security products for the car—Ring Car Alarm, Ring Car Cam, and Ring Car Connect.

“We are constantly inventing based on customer feedback. My email is printed on our packaging so customers can easily reach me, and one of the most common requests I get is to offer the same protection for cars as we do for homes,” said Jamie Siminoff, Founder and Chief Inventor of Ring. “We believe security should be accessible to everyone and today we are announcing new devices that work for nearly every car or security need.”

Ring Car Alarm

Ring Car Alarm is a low-cost device helping protect users’ cars—at home and throughout their neighborhood. The discreet, wireless device plugs into the OBD-II port in 99% of cars on the road in the U.S., and alerts you in the event of bumps, break-ins, tows, and more. When an event is detected, Ring Car Alarm sends a real-time alert via the Ring app, enabling users to then trigger its siren. If users have other Ring or Alexa-enabled devices, they can easily link them to their Ring Car Alarm so when an event is detected, Ring Car Alarm can trigger their Ring devices to turn on and send audible Alexa alerts for added notification options. Some of Ring Car Alarm’s features require connectivity with Amazon Sidewalk, a shared network designed with multiple layers of encryption and operated by Amazon at no charge to customers, launching later this year.

Ring Car Cam

Ring Car Cam is a security camera that brings the full power of Ring’s whole-home security to the car. When a car is parked, Ring Car Cam is on guard and its intelligent sensors actively monitor for bumps and attempted break-ins. If an event is detected, Ring Car Cam sends a real-time alert to the user’s phone; they can then check in and see what is happening in and around the vehicle via the Ring app over wifi or from anywhere via LTE (with an optional connectivity plan).

While on the road, the Ring Car Cam also helps users stay safe with Emergency Crash Assist, which requests help from first responders at the car’s location whenever a serious crash is detected, even if the user can’t make the call themselves. Additional features include Traffic Stop, which lets drivers simply say, “Alexa, I’m being pulled over,” to record the interaction and save it to the cloud. The device also features helpful privacy controls like a physical camera shutter to electronically disable the interior video and audio. Some of these features may require an optional connectivity plan.

Ring Car Connect

Ring Car Connect is an API for car manufacturers that allows customers to receive mobile alerts for detected events, watch recorded vehicle video footage, and see important vehicle information such as if the car is locked or unlocked. Starting today, any auto manufacturer can integrate on the service.

The first compatible vehicles for Ring Car Connect are Tesla models 3, X, S, and Y. Once users install this aftermarket device, they can watch Tesla Sentry Mode and recorded driving footage in the Ring app over Wi-Fi or from anywhere via LTE (with an optional connectivity plan).

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