BTS Boys Sing Praises of Hydrogen Nexo for Hyundai

Hyundai Motor Company is commemorating Earth Day with a new film as part of its Global Hydrogen Campaign with the global K-pop group BTS.

The newly released film features spectacular sceneries with BTS members each highlighting a beautiful element of the great nature that we must treasure: ‘emerald ocean’, ‘pure-white’, ‘sky blue’, ‘sun-kissed’, ‘crystalline raindrops’, ‘starlit’, and ‘woody fresh’. Hyundai’s flagship fuel cell electric vehicle (FCEV) NEXO appears toward the end of the film, presenting the company’s vision for hydrogen energy as the positive energy for a better tomorrow.

The film reaffirms Hyundai’s ongoing commitment to a sustainable future while serving as a reminder to keep our planet clean and not take for granted the remarkable gifts of Mother Nature. The 60- and 120-second versions of the film premiered globally on the company’s official worldwide YouTube channel (@HyundaiWorldwide) at 06:00 (KST) on April 22 to coincide with Earth Day, and will air as TV commercials on major networks around the world over the next few weeks.

BTS has been promoting sustainable mobility as the Global Brand Ambassador for Hyundai Motor under the slogan #BecauseofYou, and has helped the brand communicate its sustainable messages with millennials. Earlier this year, the world-renowned group starred in another film presenting Hyundai’s clean mobility vision, which was screened on a digital billboard at Times Square in New York City. The seven members of the group also arrived at the 62nd Grammy Awards riding in the ultimate zero-emission vehicle, the NEXO.

Earth Day is observed on April 22 every year with various events taking place around the world in support of the environment, including dimming lights in major cities. In 2019, Hyundai Motor worked with the Seoul Metropolitan Government and used five NEXO vehicles to generate power to light up the façade of the Seoul Metropolitan Library during the city’s lights off event.

Previously, BTS kicked off the campaign as Hyundai Global Brand Ambassadors by arriving at the 62nd Grammy Awards in a NEXO.