Nissan is launching “on-demand driving” through its test of a subscription service model called Nissan Switch. It will be a viable option for those who want to driver and electric vehicle sometimes and a larger gas-powered vehicle for trips.
The program launches in the Houston area and offers a variety of vehicles, including the all-electric Nissan LEAF PLUS, TITAN pickup, and GT-R. Just like other popular subscription services for television and music, there is no long-term contractual commitment.
“Nissan Switch is another way that Nissan is testing alternatives to the notion of traditional mobility, without long-term financial commitments for our customers,” said Andrew Tavi, vice president, Legal, External Affairs and Business Development, Nissan North America, Inc. “This program provides more choice, convenience, and flexibility. For those who want a sedan during the week and an SUV or sports car, like the GTR, on the weekends, Nissan Switch provides the solution.”
The Nissan Switch subscription program, powered by Clutch Technologies LLC (Clutch), offers vehicles that represent the latest model year featuring well-equipped trim levels. Some include driver-assist technology, allowing shoppers to try innovative features like Nissan ProPILOT Assist.1
There are two tiers to Nissan’s subscription services with the ability to switch tiers each month. After a $495 membership activation fee, the monthly subscription includes the vehicle (unlimited switches, as often as a new vehicle each day), delivery, cleaning, insurance, roadside assistance, and regular maintenance.
|Program Level||Included Vehicles||Cost|
|$699 / month|
|Premium||Select vehicles plus:
|$899 / month|
|Select and Premium vehicles plus:
|$899 / month with an additional $100 / day with 7-day consecutive maximum use|
Nissan is working with Central Houston Nissan to administer this new subscription service. A dealership concierge member will deliver the vehicle anywhere within the Select Service2 area and will help transfer items from car to car. The concierge also offers to walk-around the vehicle at the time of delivery to answer any questions about key features, safety, and driver-assist technologies.
“We are eager to explore subscription services to understand how we can best serve customers’ evolving wants and needs,” said Chad Milow, general manager, Central Houston Nissan. “This is a great opportunity for people to drive what they want when they need it for one, predictable payment.”