Best of @SEMASHOW in Las Vegas: Ford, Honda, Acura, Volkswagen, Borg Warner, DRiV & More

SEMA the automotive trade-only show which opens tomorrow in Las Vegas has many mods, prods and new product showcases. Scanning the products will direct buyer to the location of the products. We’ve rounded-up the latest announcements to make it easier for our readers to figure out what to see. Cars and other equipment from Ford, Honda, Acura, Volkswagen, Borg Warner, GEARWRENCH and Cedar Electronics.

XING Mobility will be a Camaro EV conversion. The Ram 1500 Rebel OTG (Off The Grid) debuts at SEMA 2019 tomorrow.


Ford Struts its Mustangs & F-150’s

The Ford display represents the largest original equipment manufacturer exhibit at the 2019 SEMA show with Ford Out Front, one of the top attractions featuring performance vehicles being showcased live on a closed track. Here’s a preview of the F-150s and Mustangs that are part of the more than 50 customized vehicles Ford is displaying at this year’s SEMA show:

Ford Accessories Ford F-150 Lariat Sport Crew Cab with Black Appearance Package

This off-road 2020 Ford F-150 Lariat Sport Crew Cab will leave the competition in the dust, literally. This truck is ready for your full-sized adventure, packed with Ford Performance Parts that will have you feeling right at home off the beaten path.

A Fox-tuned by Ford Performance off-road suspension leveling kit provides improved ground clearance and break-over angle, along with greater visual appeal, while Ford Performance and Rigid LED lighting enables you to navigate trails in the dark. Equipped with a 3.5-liter EcoBoost® engine and paired with Ford Performance cat-back exhaust by Borla, this F-150 will give you the means to get out to your favorite trail.

An all-new Black Appearance Package includes black and smoked chrome Ford badges, further accentuated with 22-inch Ford Performance wheels with Mickey Thompson Baja ATZ P3 tires. Custom exterior splatter graphics and matching color-keyed interior accents round out the truck’s distinctive look and feel.

J Robert Marketing and Attitude Performance Ford F-150 XLT SuperCrew FX4

Working alongside veteran-owned and operated Black Rifle Coffee Co. and Kryptek Outdoor Group, it is fitting that J Robert Marketing and Attitude Performance would create this patriotic-themed 2019 Ford F-150 XLT SuperCrew FX4.

This midwestern dream team has joined forces with CPV Paint & Graphics and Soundz Plus to create this attention-getting off-road monster. They started with upgrades including a Ford Performance cat-back exhaust with black chrome tips by Borla, and a BDS Suspension 6-inch lift kit with Fox 2.5 remote reservoir coil-overs. Further enhancing the truck’s capability and look are Warn Industries front and rear bumpers with winch, Warn Industries fender flares, Yakima Load Warrior basket roof rack with accessories, Rigid off-road LED lighting, A.R.E. truck cap and Obskura-Nox Kryptek camouflage vinyl graphics. The vehicle rides on KMC XD DemoDog 20-inch wheels and Interco SS M-16 tires.

Interior features include an Indel B refrigerator, Katzkin leather seating, Rockford Fosgate sound system, Switch Pros eight switch panel power system and Cobra Electronics radios and electronic accessories.

DRAGG Ford F-150 Lariat Sport SuperCrew 4×4

DRAGG – Drag Racing Against Gangs & Graffiti – is a nonprofit youth-oriented automotive after-school program geared toward encouraging youth to focus on their future by providing a window into the automotive industry. The team’s latest creation is dubbed “The Desert Defender,” created from a modified 2019 Ford F-150 Lariat Sport SuperCrew 4×4.

This resilient Desert Defender thrives to not only protect and serve off-road, it’s a dominant force in the first responder world. The truck boasts power improvements from a Ford Performance supercharger with TVS technology, cold-air intake and cat-back exhaust with black chrome tips by Borla. Its chassis features a BDS Suspension 6-inch lift kit, Fox race series shocks, Wilwood Performance brakes, and DSM&T Co. harnesses and fasteners. The Desert Defender rides on 20-inch Fifteen52 TurboMac heavy-duty wheels and BFGoodrich All-Terrain KO2 tires.

The exterior includes Ford Performance features such as a recovery kit by Warn Industries, chase rack, rock slider side steps, Ford Accessories Black Appearance Package components, and a body wrap designed by Ford Vehicle Personalization. Addictive Desert Design contributed stealth fighter bumpers and a honey badger rear spare tire rack by American Truck. The truck features Bushwhacker fender flares, Rigid front bumper LED light bar, rock lighting and chase rack light bar, Federal Signal police lighting package by West Coast Lights & Sirens, and Diablo bumper shackles by Mojave Parts. Interior highlights include a Ford Accessories subwoofer and amp by Kicker Audio, body colored trim accents and a police radio system by West Coast Lights & Sirens.

California Pony Cars Ford Mustang GT Fastback

The team at California Pony Cars has taken aim at enhancing the styling and performance statement of this 2019 Ford Mustang GT. Its 5.0-liter Ti-VCT V8 engine’s power improves via a Ford Performance supercharger with TVS technology and cat-back exhaust with black chrome tips by Borla. Ford Performance lowering springs are combined with forged multi-piece 21-inch wheels by Triumph Performance with TOYO Proxes T1R tires for an aggressive stance. Slowing the steed down are Baer EradiSpeed 15-inch front and 13-inch rear two-piece rotors.

Exterior styling is pushed near the limit with California Pony Cars hood, decklid, side skirts, grille, front chin spoiler, rear diffuser and wing with wicker bill, rear blackout panel, mirror covers, wheel arches, front bumper air duct panels and aluminum splitter kit. LED lighting is courtesy of Diode Dynamics.

Ford Performance Recaro leather seats bring the aggressive styling to the cabin, along with California Pony Cars carbon fiber center console, dashboard trim kit and window switch plates, CPC armrest covers, door sill plates and coin tray. A 1,500-watt Kicker Audio system features a booming 12-inch 1,200-watt subwoofer. A LinksWell GEN II 11.8-inch high definition touch screen and Diode Dynamics LED strip accent lighting finish off the interior.

Goodguys Rod & Custom Association Ford Mustang Convertible

Goodguys Rod & Custom Association, with the help of its core aftermarket partners, set out to design the ultimate modern-day muscle machine.

The result is this modified 2020 Ford Mustang convertible equipped with a 2.3-liter High Output EcoBoost engine, 10-speed automatic transmission, Ford Performance lowering springs, Brembo brakes, B-forged 20-inch wheels and Michelin Pilot Sport tires.

The brilliant red, black and gold PPG paint job highlights an exterior that features Ford Performance hood struts and decklid appliqué, Ford Accessories side scoops by Air Design, GT Performance fender flares, front and rear spoilers and rear diffuser, plus Classic Design Concepts carbon convertible roll hoop. Ford Accessories premium floor liners and SIDCO custom upholstery highlight the interior upgrades.

Honda Celebrates 60th Accessory-versary

The Honda exhibit at the 2019 SEMA Show will celebrate the company’s 60th anniversary in the U.S., Honda’s longstanding commitment to the enthusiast community, and the accessorization opportunities of Honda’s line-up today—helping light the way for owners to indulge their personalities and lifestyles. At center stage is a pair of 2020 Honda CR-Vs – refreshed gasoline variant and all-new hybrid – accessorized for outdoor enthusiasts. Alongside the adventure CR-Vs is a 2019 Honda Passport fresh from the American Rally Association circuit, a Honda Ridgeline pickup featuring Honda Factory Performance (HFP) concept accessories, and an accessorized Honda Talon 1000R side-by-side.

Paying tribute to American Honda’s 60th anniversary is a faithful replica of the red-and-white Chevy Apache pickup used by Honda motorcycle salespeople in the early 1960s, alongside a 1968 Honda S800 Coupe “Outlaw” sports car, a modified version of one of Honda’s very first production cars. Also featured will be a Civic Si heavily modified for competition in Formula Drift, two Super Street Civic Si project cars from 1999 and today, and the winner of this year’s Honda Super Tuner Legends Series, a component of the annual Hot Wheels™ Legends Tour competition – a 1972 Honda N600 with its rear wheels driven by the engine from a Honda VFR motorcycle.

2020 Honda CR-V Hybrid “Do” Build by Jsport Performance Accessories
This 2020 CR-V Hybrid “Do” build was created by Jsport with the “weekend warrior” in mind, someone who needs a versatile vehicle that will transport him or her to the nearest trailhead, while retaining the everyday practicality that the CR-V provides. Modifications include a 1.5-inch lift kit, side steps, and roof basket from Jsport, 17-inch KMC off-road wheels with Nitto Terra Grappler all-terrain tires, and a Cannondale mountain bike mounted to the roof basket.

2020 CR-V “Dream” Build by Jsport Performance Accessories
This gas-engine 2020 CR-V “Dream” build was designed for the “overlander” type – someone who wants to venture past the trailhead and explore the outdoors with a vehicle equipped with the gear to support self-reliant adventure travel. Modifications to the CR-V for overlanding include a 1.5-inch lift kit, side steps, front bumper, rear tire gate, and Plateau modular roof rack from Jsport, 17-inch KMC off-road wheels with Nitto Ridge Grappler all-terrain tires, and a Roofnest Falcon clamshell-style rooftop tent. The cargo area has been upfitted with an organization cabinet and a slide-out refrigerator.

Ridgeline HFP Concept with Lifestyle Accessories
Well-known for its accessories and performance parts for sport compact models, Honda Factory Performance (HFP) explores the possibility of expanding its offerings to more rugged lifestyle vehicles with the Ridgeline HFP Concept. The truck is lifted and the track widened for a rugged stance, with all-terrain tires mounted on concept 18-inch bronze-finish HFP alloy wheels, and various currently available Honda Genuine Accessories. In the bed is a pair of custom Fuji mountain bikes painted in the same color as the Ridgeline, mounted using Thule bed bike fork mounts. Additional accessories from Thule include an Xsporster bed rack and Kukenam 3 tent in Siberian Camo.

Rally Passport
The Rally Passport was built by Honda R&D associates in Ohio as a private, after-hours project to showcase the performance potential and help elevate the off-road capability of the all-new 2019 Passport. The Rally Passport was built to compete in stage rally competition in the Limited 4WD class of the American Rally Association. The vehicle in its first event placed 2nd in class and 12th overall out of 75 total competitors in the Southern Ohio Forest Rally. Modifications were mostly for the sake of race safety and included a roll cage and safety equipment per ARA regulations, Maxxis RAZR MT Tires on Braid Wheels, Carbotech brake pads, skid plates in the front and rear, and a hand-operated hydraulic brake.

Heritage Chevy Truck with Vintage Cub and CB160
The 1961 Chevrolet half-ton pickup on display is a faithful reproduction of one of the delivery trucks used by American Honda Motor Co., Inc. (AHM) shortly after first opening for business in 1959. Modeled after the one used in an iconic photo circa 1961 in front of AHM’s original office in Los Angeles, the truck features hand-painted lettering and period-correct trim. Additionally, the truck’s cargo reflects two important motorcycles from those early days, helping recreate what the package looked like as salespeople traveled around the state to support their dealers. The 1965 Honda 50 helped put Honda on the map in the early 1960s, thanks to its low price and easy-to-ride nature that put it within reach of anyone. The 1965 Honda CB160 was one of Honda’s early small displacement sport bikes, itself a big hit for AHM, following in the footsteps of the larger CB77 “Super Hawk” in moving away from a stamped steel monocoque in favor of a tubular steel frame.

1968 Honda S800 Coupe “Outlaw”
The custom 1968 Honda S800 Coupe “Outlaw” built by producer and actor Daniel Wu is based on an original S800, one of the very first production cars Honda ever made. While Wu had contemplated an engine swap, instead he had the original stock engine completely rebuilt to new condition and added a custom exhaust system made by GReddy, with the exhaust pipes exiting the middle of the vehicle. The custom body kit was made by Pandem’s Kei Miura to give the S800 a more aggressive look with custom flares, a custom air dam, and a suspension that’s 2 inches lower than stock. The fender flares broaden the stance by about 4 inches, supported by widened stock steel wheels wrapped in Toyo R888R tires. A custom interior contrasts against the exterior, with red leather seating and the original S800 steering wheel also accented in red leather.

Honda Super Tuner Legends Series Winner: N600
This very special and heavily customized Honda N600 just took top honors in the Honda Super Tuner Legends Series competition, a component of Mattel, Inc.’s annual Hot Wheels™ Legends Tour. Built over a five-year period by Dean Williams and now owned by Stephen Mines, this unusual car is powered by a Honda VFR 800cc V4 motorcycle engine driving the rear wheels on a modified Mazda Miata suspension system. Sporting a 12,000 RPM redline and an incredible deep-throated growl, this tiny hot rod puts a huge grin on the face of anyone who sees, hears, and especially, drives it.

Honda Tuning 2018 Civic Si Project by Super Street Magazine
The Honda Tuning Civic Si project was designed to test multiple off-the-shelf aftermarket products in order to establish just how much tuning potential the 10th-generation Civic offers. Super Street editors addressed areas that the average enthusiast would, with the goal of all modifications being 100-percent reversible. Modifications to the Si powertrain included an intake and intercooler kit, an ECU re-flash, complete front-to-rear exhaust system and a complete turbo kit with a new downpipe. Interior modifications include lower-positioned seats with more pronounced thigh and side bolsters, an adjustable length and height shifter, and adjustable gas pedal spacer.

Jeanneret Racing and Olson Kustom Works Civic Si Drift Car
The 10th-gen based Civic Si Drift Car built by Jeanneret Racing and Olson Kustom Works begins with the front-wheel drive Civic chassis, and transforming it into a race-only Formula Drift vehicle. This required extensive modifications to the chassis to turn it from a front-wheel drive car into a rear-wheel drive one. Engine modifications not only included re-orienting the K24 engine to drive the rear wheels, but also to bring it up to a competition-spec 926 horsepower at the wheels. Chassis, engine and body modifications were performed in-house in conjunction with Jeanneret Racing and Olson Kustom Works.

Super Street 2000 Civic Si Challenge Winner
Winner of the Civic Si Challenge in 2000, this 1999 Honda Civic Si was extensively modified by Super Street magazine, and faithfully preserved by American Honda as a representation of tuner styles of the early 21st century. Organized by Honda, the Civic Si Challenge asked participants to modify a stock Civic Si with a $10,000 budget and turn it into a show, drag, or race car, or a combination of all three. After winning, the Super Street Honda Civic Si was duplicated by Mattel™ as a 1:18-scale model.

Honda Powersports
The Honda Powersports lineup on display at SEMA will showcase a number of different products, featuring the following:

  • Proctor Racing Talon 1000R – Maximizing style and function, Proctor Race Group has added personal touches to the Talon 1000R that dig deep into Honda’s racing roots. A pair of Sparco seats mounted with a set of Jsport SXS aluminum seat mounts, as well as a set of Mastercraft cam-lock harnesses combine with a custom MPI Innovations steering wheel to complete the interior. This Talon sits on KMC “Grenade” bead-lock wheels wrapped in 32-inch EFX Motohammer tires. An intrusion bar, front and rear bumpers from Jsport SXS, along with a strut-mounted spare tire carrier, help complete the aggressive styling of this Honda Talon.
  • City Slicker 2019 Super Cub 125 – The City Slicker Super Cub built by Steady Garage sports chopped and shortened front and rear fenders with a retrofitted front suspension using aftermarket components designed for the Honda Ruckus. Custom hubs carry three-piece front and rear wheels. The custom two-tone green and off-white paint was done by Midnight Garage/Advance Auto Group in San Gabriel Valley, Calif., with custom seating from Rogelio’s Auto Upholstery in Irwindale, Calif. A Yoshimura Magnum GP exhaust system was added for a deep, throaty sound.
    The Honda Super Cub, on which this project is based, is the world’s best-selling motorcycle of all time, with well over 100 million units sold.
  • 2019 Monkey 125 “SARU with Love” – Built by Arthur Yang, the “SARU with Love” Monkey 125 features numerous aftermarket enhancements from Over Racing, including forged aluminum wheels, a titanium exhaust system, aluminum swing arm, CNC side-plate covers, and an Over Racing handlebar system. The suspension has been refitted using Ohlins components, with a Chimera Engineering ram intake, Kitaco seat, and Asia-spec light conversion that completes the package.
  • Custom CRF450L “Grey Area” – Documented in a series of vlogs, the Gray Area CRF450L built by former Honda Supercross and Motocross racer Cole Seely sports a number of modifications. Working with Bleach Design Werks, Seely added black Dubya wheels to match the black frame. Throttle Jockey helped design the “Grey Area” graphics, and the suspension was upgraded for supercross duty.
  • 2019 CRF1000L Africa Twin Adventure Sports – When the CRF1000L Africa Twin was introduced in 2016 as an homage to the successful XRV650 and XRV750, the full-scale adventure motorcycle was immediately heralded for being equally capable of crossing rugged continents and highway cruising. Now, the “True Adventure” spirit of the award-winning model expands with the introduction of the CRF1000L2 Africa Twin Adventure Sports, which pushes the platform even further into the long-range off-road-ready territory. This Africa Twin Adventure Sports has been equipped for a moto camping adventure with Honda Genuine panniers, camping gear and more off-road friendly tires.

Acura NSX and RDX Concepts

Acura will take the 2019 SEMA show as an opportunity to celebrate its dominant racing season and showcase a selection of performance-focused, accessory-modified and motorsports Acura models. In addition to two generations of championship-winning NSX race cars, Acura will display the production 2020 NSX in its newest hue, Indy Yellow Pearl, a 2020 RDX fitted with a new line of concept A-Spec accessories, and the Acura Type S Concept – a striking concept that sets the stage for the return of Type S performance variants.

Acura Type S Concept
Following its debut at Monterey Car Week in August, the Acura Type S Concept arrives in Las Vegas as the latest evolution of Acura design and a bold statement about the future of Acura performance, presaging the return of Type S performance variants to the Acura lineup. Taking inspiration from the Acura Precision Concept, the Type S Concept is characterized by a wide track, low stance and expressive silhouette, showcasing a whole series of new or redesigned signature Acura design cues, including new JewelEye™ LED headlights, “Chicane” DRLs and taillights, and a new open-surface Diamond Pentagon grille. Following a decade-long hiatus, Acura will debut two all-new Type S models in the next two years. Full details can be found at:

2020 Acura RDX with Concept A-Spec Accessories
Acura is displaying a 2020 RDX A-Spec fitted with a plethora of Acura Genuine Accessories and a new line of concept A-Spec accessories developed by the brand’s U.S. engineering and accessory design teams. The full list of accessories includes:

Acura Genuine Accessories:

Roof Rails (Black)
Crossbars (Black), with Fork-mount bike attachment
20-inch Black Diamond-Cut Accessory Wheels, with Custom Dark Tint Finish
Black lug nut set
Black chrome emblem set
Carbon-wrapped tailgate accent
Illuminated A-Spec door sill trim
Premium A-Spec Carpet Floor Mats

Concept A-Spec Accessories:

Carbon-fiber grille surround
CFRP Lower front fascia
CFRP lower side sill
CFRP rear diffuser
CFRP lower door “blade”
CFRP side mirror caps
Dark chrome Acura badge (rear)
Dark chrome A-Spec emblems

Additional Modifications:

Thule mid-size roof box
A-Spec Accessories Concept graphics

Championship-Winning First-Generation NSX
RealTime Racing’s championship-winning, first-generation Acura NSX, piloted by American sports car racing Hall of Famer, Peter Cunningham, is making an appearance at SEMA this year, on special assignment from the company’s Torrance, California collection hall. Built in Japan in 1990 as a pre-production model, the RealTime NSX made its racing debut on May 4, 1991 in the World Challenge series at Sears Point Raceway. Its full-time racing campaign didn’t begin for several more years, with RealTime Racing entering World Challenge competition for the 1996 season. Over a three year span, the NSX won eight races and secured the 1997 SCCA World Challenge GT Drivers’ Championship for Cunningham.

With the resurgence of the GT class in 2001, the team and car returned, this time with a Vortech-supercharged 3.2 liter engine, winning another five races in 2001, and a 50th and final start on Nov. 27, 2002 at Virginia International Raceway. In total the RealTime Racing NSX won 14 races and finished on the podium 26 times. It is arguably the most winning single chassis in the history of SCCA Pro Racing’s SPEED World Challenge GT series.

Acura NSX GT3 Evo
In its debut season, the NSX GT3 Evo carded multiple victories in both the IMSA and SRO racing series. In the IMSA WeatherTech SportsCar Championship, Mario Farnbacher and Trent Hindman clinched the GTD Drivers’ championship while their team, Meyer Shank Racing, claimed the GTD Team Championship. Meanwhile in the SRO GT Championship, the NSX GT3 Evo campaigned by RealTime Racing secured the Team Championship, and Racer’s Edge Motorsports took home the Drivers’ Championship.

The NSX GT3 Evo race car at SEMA features a custom-designed livery with yellow and blue accents over an exposed carbon fiber body. Its bespoke chassis is built alongside the road-going version of NSX at the Performance Manufacturing Center (PMC) in Marysville, Ohio1. The 3.5-liter twin-turbocharged V6 racing engine uses the same design specifications as the production NSX, including block, heads, valve train, crankshaft, pistons and dry-sump lubrication system and is assembled in the dedicated build room established for the NSX engine at the Anna Engine Plant in Anna, Ohio.

The race-winning, carbon fiber NSX GT3 Evo is offered for sale globally at a starting price of €465,0002 (Approx. $525,000). More information on the NSX GT3 Evo can be found at

2020 Acura NSX
Unveiled at Monterey Car Week in August, the 2020 NSX debuts a striking new Indy Yellow Pearl paint, paying homage to Spa Yellow, one of two yellow paints offered on the first-generation NSX. The 2020 Acura NSX is powered by an innovative Sport Hybrid SH-AWD® power unit consisting of a bespoke twin-turbocharged 3.5-liter V6 engine, 9-speed dual clutch transmission (9DCT), and three electric motors supplementing the engine with instantaneous electric torque. The second-generation NSX features an advanced, multi-material body and aluminum-intensive space frame, enabling ultra-high rigidity, compact packaging and outstanding collision safety performance.

The 2019 and 2020 models of Acura’s electrified supercar ride on an enhanced suspension and new Continental SportContact™ 6 tires developed specifically for NSX for improved control at-the-limit. The result is a nearly two-second faster lap time in testing around the world famous Suzuka Circuit. The 2020 NSX is available for order now, with a starting Manufacturers Suggested Retail Price (MSRP) of $157,500.

Volkswagen Campy and Suspensions

Volkswagen will be at SEMA showing the Atlas Basecamp Concept with additional overland themed builds by Volkswagen Innovation and Engineering Center, California, and Thule. GLI plays up the sedan’s performance position of the Jetta GLI by H&R Special Springs

Volkswagen Atlas Basecamp Concept

Using a Volkswagen Atlas SEL Premium as its canvas, the Atlas Basecamp Concept is painted Platinum Gray and Black Uni with matte finish and orange accents. The SEL Premium trim comes standard with a 3.6-liter VR6® engine making 276 HP, and an eight-speed automatic transmission, paired to Volkswagen’s 4Motion® all-wheel drive system with Drive Mode Selection. The fifteen52 Traverse MX Concept wheels, first debuted on the Basecamp Concept last year, are expected go into series production and offered by fifteen52 this fall. The wheels are wrapped in rugged 265/70R17 all-terrain tires.

Additional accessories on the Atlas Basecamp Concept include a custom body kit by Air Design USA, an H&R Adventure Line raising coil over suspension that increases the ride height approximately 1.5 inches, Front Runner® Slimline II roof rack system with bike holders, off-road LED light bars on the front and rear, and protective interior add-ons from Volkswagen Accessories.

Volkswagen Atlas Adventure Concept

Created by Volkswagen Innovation and Engineering Center California, the Atlas Adventure Concept delivers a fresh take on overland themed tuning to the brand’s first midsize SUV. Lifted via H&R Adventure Line raising coil over suspension components, the build’s beefy Yokohama brand tires are accented by Air Design USA fender flares. An onboard Dji Mavic drone with exterior mounted REVL action video camera system will automatically capture, edit and store the vehicle’s journey to share with others. A custom wrap with Elevation Graphics and Baja Designs lighting equipment add to the off-road theme, while an Overland Equipment fold-over rooftop tent and Thule awning system allow the concept to be at home, virtually anywhere it treks to. Protective interior add-ons are provided by Volkswagen Accessories.

Volkswagen Atlas Concept by Thule

Transport accessories manufacturer Thule set out to create a Volkswagen Atlas elegant enough for a metropolitan lifestyle, but perfectly equipped to take on outdoor adventures and support active lifestyles. Raised on H&R springs, the build’s 20” satin black CV10 wheels by Vossen highlight the theme of contrast, echoed by blacked-out trim and gloss black wrapped roof. Thule Wingbar Evo roof rack, HideAway 8.5’ awning and T2 Pro XT hitch bike rack ready the Atlas for adventure, with Baja Design lights and a Tepui Autana 4 rooftop tent included for overnight stays. The Atlas is further enhanced inside and out with a number of official Volkswagen Accessories.

Volkswagen Jetta GLI by H&R Special Springs

Known for its comprehensive suspension offerings, H&R took the already sporty, performance-oriented vibe of the Jetta GLI and enhanced it further. Starting with a 2019 Jetta GLI S with 6-speed manual transmission, the brand fine-tuned the car’s stance via H&R Street Performance Coil Overs, H&R Sport Sway Bars, and H&R TRAK+® wheel spacers. Wheels are 20” Rotiform RSEs in an anthracite finish that perfectly compliment the factory Pure Grey paint of the GLI. Additional flair is delivered by Sticky Jewel graphics and a number of interior Volkswagen Accessories.

DRiV Drives Products

DRiV, the $6 billion start-up being built from the combined strengths of Tenneco’s ride performance and aftermarket business, Federal-Mogul Motorparts and Öhlins Racing, will attend SEMA 2019, November 5-7, 2019, in Las Vegas, Nev.  This year’s show marks the first time that many of the aftermarket’s best-known and respected performance brands are showcased together in one booth, under the DRiV banner.

Located at the Las Vegas Convention Center, booth #25133, DRiV makes its SEMA debut in a display featuring performance brands including Rancho®, DynoMax®, Thrush®, MOOG®, Champion®, Fel-Pro® Performance products, Speed-Pro®, Sealed Power® and Öhlins®.  Some highlights at the booth include:

  • Rancho Performance Suspension and Shocks:  Rancho, a popular brand of suspension and shocks, was born in the 1950s in Long Beach, California, and quickly grew into a thriving off-road and performance suspension components manufacturer.  This year, Rancho will display its Jeep Gladiator Rubicon X-Lander RS3 Suspension, tuned to enhance on-road comfort and deliver precise, responsive handling.  Also on display will be a new 3-in. Suspension System for 2014-2020 Ford F150 trucks, featuring a 100-percent bolt-on design.  Finally, Rancho will feature its RockGEAR™ tube doors for Jeep Wranglers.
  • DynoMax Performance Exhaust: The DynoMax Performance Exhaust brand continues to add new exhaust systems to its comprehensive offering for Jeeps through the new, off-road-ready, high-clearance DynoMax QuietCrawler™ stainless steel performance exhaust for 2020 Jeep Gladiator 3.6L trucks.  Delivering increased capability on the trails, added performance and unique sound to the Gladiator, each DynoMax QuietCrawler system was engineered to include a super compact exhaust design utilizing two popular DynoMax mufflers at its heart, the DynoMax Super Turbo™ muffler and DynoMax Race Bullet muffler.

  • MOOG:  Celebrating its 100th anniversary this year, this will also be the 54th consecutive year that the MOOG brand has been involved in NASCAR®.  On display at SEMA will be MOOG’s pitman arms, featuring a patented cover plate that protects against contaminants leaking into the bearing surface and allowing for tighter tolerances versus traditional designs, resulting in a more durable part.  Also on display will be a ball joint with powdered metal gusher bearing design that enables grease to flow through bearing to stud for reduced friction and enhanced strength; and a barrel nut stabilizer link kit with heavy-duty bushings made from a new, more durable urethane material, offering more durability and absorbing road shocks while resisting oil, heat and ozone.

  • Champion: Long one of the automotive industry’s most recognized brands, with a history in performance racing, Champion will bring its Champion Iridium and Champion Nickel Copper Alloy spark plugs to SEMA.  Champion Iridium plugs contain an iridium center electrode for maximum life, combined with a fine-wire center for greater ignitability.  Champion Nickel Copper Alloy Racing Plugs are designed to withstand extreme operating temperatures and pressures and deliver exceptional combustion and strength.  Its ceramic insulator also resists dielectric puncture.    

  • Fel-Pro Performance Products:  Fel-Pro will feature its performance gaskets at the SEMA booth this year.  The Fel-Pro Turbo Mounting Gasket features Fel-Pro High Temperature Alloy (HTA™) and proprietary coating that withstands up to 1600 degrees Fahrenheit exhaust temperatures.  Also displayed are the Fel-Pro PermaTorque® MLS head gasket for Chevrolet V8 small block engines, designed to maintain contact pressure between the cylinder head and block, during the dynamics of engine operation. 

  • Speed-Pro: From pistons to valvetrain components, Speed-Pro offers a vast array of performance engine parts.  At the booth, Speed-Pro will feature its moly-plasma top ring piston ring set for various 1996-2007 General Motors 5.7L and 6.0L V8 models.  For small block Chevrolet engines, Speed-Pro is displaying a piston set that combines proprietary alloy, sophisticated design and graphite coating to make a high-value hypereutectic piston; a cam bearing set with a polymer coating that retains oil on the surface, even under extreme heat and pressure; a main bearing set with super-duty alloy material for extreme fatigue-resistance and strength; and a connecting rod bearing set featuring application-specific design for perfect fit and correct application. 

  • Öhlins Advanced Suspension Technology: The company grew its roots in racing, and today also serves O.E. Manufacturers, the Motorcycle market, Mountain Bike market and the Automotive Aftermarket through a group of highly trained Specialized Dealers. Featured in this year’s display are continuously controlled electronic damping valves (CES valves), patented twin tube technologies (TTX) and Dual Flow Valve technology.

Also, appearing at the SEMA booth will be DRiV-sponsored NHRA Top Fuel Dragster and Six-Time World Champion Clay Millican.

BorgWarners’ AirWerks

— Continuing its legacy of delivering top-of-the-line performance aftermarket turbochargers, BorgWarner announces the production of its AirWerks® upgrade turbocharger for the 3.5-liter EcoBoost® engine in Ford F-150 trucks. Designed as a bolt-on solution that requires minimal changes, this application delivers enough power to satisfy the most avid performance enthusiast. The new turbocharger offering will be showcased at this year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas from Nov. 5-8, 2019.

GEARWRENCH Gears Up & Heats Up Apparel

The tool designers at GEARWRENCH®—a premier brand of hand tools for mechanics and technicians—constantly push themselves to evolve tools from what they are to what they could be. That ingenuity will be on display at the SEMA Show in Las Vegas with the unveiling of their new 90-tooth ratchets.

-LINE-X – a global leader in powerful protective coatings and first-rate truck accessories, kicks off the 2019 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas by introducing two LINE-X-coated, off-road show stoppers – a Jesse James-designed and built Baja vintage race truck titled the “1957 Chevy Cameo,” and a fully transformed Jeep Gladiator designed and built by Kenny Pfitzer of Zero to 60 Designs – both completely coated in LINE-X with other LINE-X coatings incorporated throughout the builds. The “LINE-X Jeep Gladiator” also features many fabricated prototype Truck Gear by LINE-X accessories throughout the build which include bumpers, side steps, half doors and roof rack.

1957 Chevy Cameo by Jesse James

With an affinity for off-road racing and the challenge of building a showstopping SEMA vehicle, Jesse James decided to build a Baja race truck with modern features, but retro style. After several in-depth discussions about LINE-X and what it does for race vehicles, he decided to build the 1957 Chevy Cameo, a vehicle conceived and built by Jesse and his team to not only show his passion for building race-winning off-road vehicles, but also create a platform to highlight LINE-X coatings. Featuring parts by several industry-leading partners, the 1957 Chevy Cameo has been designed for the most demanding Baja racing.

LINE-X Jeep Gladiator by Kenny Pfitzer

Kenny Pfitzer of Zero to 60 Designs in Corona, Calif. is no stranger to designing and building iconic, award-winning rides so for the LINE-X Jeep Gladiator, he went above and beyond to transform the entire vehicle into a one-of-a-kind, off-road beast. Part of the build including the design of several Truck Gear by LINE-X prototype accessories for the Jeep Gladiator – including front and rear bumpers and a cargo roof rack. Several other industry partners also contributed parts to this iconic SEMA build.

Toyota Honors 40 Years of Supra


Toyota will hold a press conference at the 2019 Specialty Equipment Market Association (SEMA) Show on Tuesday, November 5, 2019 at 10:00 a.m. PST to honor 40 years of Toyota Racing Development (TRD) and herald the return of the legendary Supra sports coupe.

  • The all-new 2020 GR Supra 3.0 Premium
  • Modified GR Supras from world-class builders
  • The GR Supra Pace Car
  • Camry and Avalon TRDs
  • NASCAR Xfinity Series Supra racecar and the GR Supra Racing Concept
  • Special 1,000-hp B58 Supra Engine Display
  • Toyota Supra MK5 Owners Club member vehicles


Mopar is staged and ready to hit the gas at the 2019 SEMA Show. Watch the press event live at on Tuesday, Nov. 5, 2019, beginning at 7:26 p.m. Eastern/4:26 p.m.

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