Lyft has reached a n greement to acquire Motivate, the largest bikeshare operator in North America. Together Lyft and Motivate claim that they will revolutionize urban transportation and put bikeshare systems across the country on a path toward growth and innovation.
“Lyft and Motivate have both been committed for years to the same goal of reducing the need for personal car ownership by providing reliable and affordable ways to move around our cities,” said John Zimmer, Lyft co-founder and president. “Bringing together Lyft and Motivate will accelerate our collaboration with cities and deliver even better experiences to our passengers and riders.”
This acquisition demonstrates Lyft’s commitment to a more sustainable world as part of its Green Cities Initiative, and comes on the heels of its recent carbon neutrality pledge. Lyft will invest to establish bike offerings in its major markets and pursue growth and innovation in the markets where Motivate currently operates.
As part of this agreement, Lyft is acquiring Motivate’s technology and corporate functions, including its city contracts. Motivate’s bike maintenance and servicing operations will remain a standalone business, retaining the Motivate name, and will continue to support bikeshare systems across North America.
Motivate brings a unique perspective on and expertise in operating bikeshare platforms in partnership with cities and local governments across the country. Motivate’s collaborative approach with cities mirrors the way Lyft has historically worked with regulators and aligns with our strategic vision for bikeshare nationwide.
Motivate operates many of the largest bikeshare systems in North America, including Citi Bike (New York), Ford GoBike (San Francisco Bay area), Divvy (Chicago), Blue Bikes (Boston metro area), Capital Bikeshare (Washington, D.C. metro area), BIKETOWN (Portland metro area), CoGo (Columbus, Ohio), and Nice Ride (Minneapolis). In 2017, 80 percent of the bikeshare trips in the United States were on Motivate-operated systems. The demand for bikeshare and the potential to serve even more Americans with this powerful urban transportation option are clear.
“How we get around cities is changing rapidly, and the combination of Lyft and Motivate will bring tremendous new resources and energy to making sure that bikeshare plays a fundamental role in the new urban mobility,” said Motivate Executive Chairman Steve Koch. “Together, we believe that integrating our services in partnership with the public sector will transform the urban transportation landscape, increase bike ridership, and make our cities better.”
Through Motivate’s efforts, bikeshare has been a safe, reliable, and equitable addition to the transit network in many major cities. Motivate has set industry best practices around community engagement and low-income bikeshare memberships. Transportation equity and inclusion are top priorities for Lyft . The company plans to dedicate even more resources to make sure that our bikeshare programs are accessible regardless of riders’ income, especially in neighborhoods with limited access to public transportation.