Strategy Analytics reserached consumer interest in telematics and remote vehicle management services. The in-Vehicle UX(IVX) group found that telematics services aren’t only desired in luxury vehicles, mid-range vehicle buyers are highly interested in many forms of telematics remote, diagnostics and emergency vehicle services. Most are willing to pay for telematics services.
While consumer interest remains strong for services which provide immediate help in time-sensitive emergency situations (such as one-touch access to emergency services or stolen vehicle assistance), fewer respondents are interested in remote horn/light functions and remote start. However, willingness to pay for such services remained high across all regions surveyed.
Surveying consumers in the US, the UK and China, Strategy Analytics has found that interest in telematics and remote vehicle management system is not necessarily higher in premium vehicle owners compared to other classes. Though premium vehicle owners in all three regions exhibited higher interest in remote horn / light functions than owners of other vehicle classes, mid-range vehicle owners in the US showed the highest interest in several tracked services, including stolen vehicle assistance, automatic crash notification, remote diagnostics, remote start, and teen driving alerts.