Consumers are aware of connected services:
- 67% are aware of streaming music.
- 67% are aware of roadside assistance.
- 64% are are aware of Wi-Fi hotspots.
- 64% are are aware of remote start.
- 61% are aware of navigation with real-time traffic.
Three out of every four consumers said they consider connected car services an important feature in their next car purchase. They are starting to learn what a connected car means, 62% percent of US survey respondents are aware of the term “connected car.”
AT&T should be glad because the Wi-Fi hotspot ranked as the No. 1 feature that US customers are willing to purchase for their car.
When consumers learn about cconnected services they are more likely to want them. Almost 75% of those surveyed globally, after learning about connected car services, consider them an important feature in their next car.
Car buyers will wait to get the technology they want. 78% of car buyers globally would delay a purchase by one year to buy a car with connected car services from their preferred brand.
Even more good news for AT&T which offers 4G LTE service with Wi-Fi hotspots that can be added to AT&T data plans, US consumers prefer to add their connected car wireless connectivity to a shared data plan.
Ericsson is a contributor to the AT&T Drive platform, providing a cloud-based platform on which automakers can choose to run their entire, customized connected car experience in a secure manner. Material from the research report is available to automakers through the AT&T Drive Studio.
The term “connected car,” as defined in the study, is a car equipped with a wireless internet connection for streaming music, internet radio, navigation, real-time traffic updates, location search and more.
The data was sourced from customers likely to buy a car in the next three years in the United States, Germany, Brazil, Mexico and China and the survey was conducted in July 2015.