Kia America on Tuesday unveiled pricing and key updates for the 2026 Sportage, the automaker’s best-selling vehicle in the United States. The latest iteration of the compact SUV arrives with a suite of modern enhancements aimed at bolstering both its aesthetic appeal and technological prowess, while maintaining the brand’s reputation for value.
The 2026 Sportage lineup opens at $28,690 for the front-wheel drive LX model, with pricing climbing to $39,590 for the fully equipped X-Pro Prestige AWD. All prices exclude a $1,395 destination fee.
2026 Kia Sportage Pricing (MSRP)
- LX FWD: $28,690
- LX AWD: $30,490
- EX FWD: $30,490
- EX AWD: $32,290
- SX FWD: $34,290
- SX Prestige FWD: $36,290
- SX Prestige AWD: $38,090
- X-Line AWD: $32,990
- X-Pro Prestige AWD: $39,590
The refreshed Sportage sports a more confident exterior, led by Kia’s distinctive “star map” LED lighting with amber daytime running lights, a visual centerpiece that reflects the brand’s “Opposites United” design philosophy. The SUV’s redesigned front and rear bumpers add a modern flair, while the interior sees a range of new color palettes and finish options.
Inside, the cabin centers around a standard 12.3-inch touchscreen compatible with Apple CarPlay and Android Auto, paired with dual rear USB-C charging ports and a Smart Key system. Over-the-air software updates and an available Terrain Mode (exclusive to AWD trims) further expand the vehicle’s tech-forward ambitions.
On the safety front, the 2026 Sportage includes an array of advanced driver assistance systems as standard, such as Forward Collision Avoidance, Smart Cruise Control with Stop & Go, and Hands-On Detection. Forward and Reverse Park Distance Warning systems round out the list of newly standard convenience features.
Headquartered in Irvine, California, Kia America continues to strengthen its foothold in the U.S. market. The company was recently named one of TIME’s World’s Most Sustainable Companies of 2024 and maintains partnerships with the NBA and WNBA. Several of Kia’s vehicles, including select trims of the Sportage, are assembled domestically.