Detroit Auto Show Round-Up @NAIASDetroit: Brands, Tracks, EVS, Raffles

Here is a round-up of brands, news and events at the Detroit Auto Show.

Powerhouse Lineup of Auto Brands

The Detroit Auto Show will offer a lineup of 35 brands, which represents an impressive mix of vehicles from auto manufacturers and their regions, as well as metro Detroit dealerships. Visitors to the 2023 Detroit Auto Show will have the opportunity to see the powerhouse lineup of brands in one place at the Sept. 13 – 24 event at Huntington Place in Detroit.

Vehicle Brands, Everything from “A to V”

Show-goers can expect to see Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lexus, Lincoln, Ram, Toyota, and Volkswagen as part of corporate/region-supported vehicle displays.  Adding to the complement of brands for show audiences to explore and enjoy will be dealer-supported vehicle displays representing Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Honda, Hyundai, Infiniti, Jaguar, Lamborghini, Land Rover, Maserati, McLaren, Mercedes-Benz, Mini, Polestar, Porsche, Rolls-Royce and Volvo.  Additionally, show officials report there will be a “few surprises” added to the list.

“We’re thrilled to be able to bring auto show audiences a broad spectrum of brands and vehicles,” said Detroit Auto Show Executive Director Rod Alberts.  “As a dealer association-backed auto show, one of our main goals is to display all the brands that are sold in our region.  This blend of bringing together corporate- and dealer-supported vehicles is trending at auto shows nationwide, and it’s really become the catalyst for the future success of shows across the country.  Dealers are still the closest conduit to the consumer.”

According to Alberts, each mainstream brand displayed at the Detroit Auto Show will feature multiple models and identifiable branding, making it easy for auto show visitors to navigate the show floor and “shop” the various makes and models.  Another equally important role for this year’s show, said Alberts, is educating the consumer on new mobility and bringing in as much product as possible to illustrate the ever-evolving marketplace and industry transformation underway.

Exotic and Luxury Showcase

A new addition to this year’s show will feature a collection of some of the most prestigious automotive marques in the world as part of the show’s exclusive Exotic and Luxury Showcase.  A magnet for supercar enthusiasts, the area will be open throughout the duration of the show.  It will also present show visitors with a look at what might be considered another “exotic” in the world of personal mobility, a futuristic flying car from California-based Alef Aeronautics.

“We will showcase some of the latest and most intriguing products available – from current and future vehicles to electric products to 800 horsepower exotics,” Alberts said.  “It’s a powerhouse display of vehicles appealing to every type of car enthusiast and show visitor.”

BMW, Cadillac, Chevrolet, Ford, GMC, Tesla and Volkswagen will be showing off their EVs on the new Powering Michigan EV Experience indoor track ride-along activation, sponsored by the Powering Michigan team of International Brotherhood of Electrical Workers (IBEW) Local 58 and the National Electrical Contractors Association (NECA).  Outside of Huntington Place, Ford and Tesla will offer street course ride-and-drives.  There, show visitors will get a chance to get behind the wheel and take products for a spin along the Detroit riverfront over portions of the Chevrolet Detroit Grand Prix downtown race circuit.


The AutoMobili-D technology showcase (AMD), now in its eighth year, will be bigger than ever, occupying 85,000 sq. ft. on the main show floor in Hall D.  The expanded exhibit area will feature an innovative cross section of 53 mobility and technology displays as well as 150 startups in the Plug and Play Detroit Startup Arena.  AutoMobili-D is powered by the Michigan Economic Development Corporation (MEDC) and the Office of Future Mobility and Electrification.

Visitors to the AMD area on the main show floor will see innovative and future technologies ranging from inventive software and AI platforms to advanced charging stations, drones and the latest research and development from leading universities.  “Our company has participated in AutoMobili-D since its inception, expanding our presence each year,” comments Vince Carioti, Senior Director E-Mobility, Phoenix Contact, North America.  “This is our premier marketing event of the year, providing the ideal platform to showcase our latest work in charging stations and Inlet technology in the new mobility sector.”

Magna returns as the proud sponsor of some of the world’s leading universities in a designated R&D section of AutoMobili-D.  These universities include ACE-Automotive Center of Excellence, CHARGE Lab – University of Windsor, Kettering University, Michigan State University, Michigan Technological University, Michigan’s University Research Corridor, The Ohio State University Center for Automotive Research, University of Michigan, University of Michigan-Dearborn and Wayne State University.  Washtenaw Community College and Eastern Michigan University/GameAbove College of Engineering & Technology will also be featured in this area.

In AMD, visitors can also enjoy refreshments and mobile charging stations in the DENSO Gateway Café and MEDC’s Made in Michigan Showcase.

Other feature exhibits include:

APiS North America® – Highlighting some of the value-added benefits that the APIS® IQ-Software can bring an intuitive interface to mobility and automotive software driving efficiency, enhancing product quality, with collaborative and effective regulatory and customer requirements compliance.

Dunamis – The first African American woman-owned and MBE-certified EV charging company manufacturing high-quality, EV charging solutions made in America in the City of Detroit.  Dunamis Charge is focused on innovation and sustainability committed to promoting diversity and inclusivity in the EV Industry.  Dunamis will be displaying their Level 2 Residential and Commercial Chargers and concept DC Fast Charger.

The Plug and Play Detroit Startup Arena – Plug and Play will once again join AutoMobili-D as the premier partner for startup engagements. 150 of the best automotive startups will be showcasing their technology in the Startup Arena located in Hall D at the 2023 Detroit Auto Show. Plug and Play’s executive judge panel will select the top 10 startups from the Startup Arena to participate in the Pitch Night Competition on the Main Show Floor Stage, Sept. 14 at 5 p.m. ET.

Indoor Track

Seven brands including BMW, Cadillac, Chevrolet, GMC, Ford, Tesla and Volkswagen will take part in the debut of the Powering Michigan EV Experience indoor track. This new ride-along activation is designed to give show-goers an exhilarating experience in new EVs on a serpentine track featuring a 300-foot acceleration lane.

The Powering Michigan EV Experience will operate throughout the duration of the Detroit Auto Show. The new addition to the show is sponsored by the Powering Michigan team of International Brotherhood of Electrical Workers (IBEW) Local 58 and the National Electrical Contractors Association (NECA).

“While we continue to evolve as a new, reimagined show, our core objective remains the same – providing consumers access to the latest vehicles, technologies and experiences. We look forward to these new and exciting opportunities for our guests in September,” said Detroit Auto Show Chairman Thad Szott.

Outside of Huntington Place, Ford will offer street course ride-and-drives. Show visitors will get a chance to get behind the wheel and take products for a spin along the Detroit riverfront over portions of the Chevrolet Detroit Grand Prix downtown race circuit.

In addition to the street course ride-and-drives and the indoor Powering Michigan EV Experience, show attendees can expect the return of brand-specific indoor tracks from Jeep, Ram and Ford, in addition to new experiential activations.

DADA Raffle

The Detroit Auto Dealers Association (DADA) today announced one lucky Detroit Auto Show visitor may purchase a chance to win their choice of a 2023 Chevrolet Corvette, 2023 Ford Bronco Raptor or 2023 Jeep Grand Wagoneer as part of the DADA Education Foundation’s Official Vehicle Raffle (License #R71260). Tickets will be available onsite throughout the Sept. 13 – 24 show at Huntington Place in Detroit with the winner announced on Sunday, Sept. 24 at 4 p.m.

Show-goers may enter to win by purchasing a $1 digital ticket at designated booths inside the Detroit Auto Show main show floor. Admission to the show is required to access the purchase of tickets. There is no limit to the number of tickets that can be purchased. The raffle is open to anyone 18 years of age or older, and the winner need not be present to win.

May Mobility in September

May Mobility, a leader in the development and deployment of autonomous vehicle (AV) technology, announced its participation at the North American International Detroit Auto Show (NAIAS). May Mobility will showcase its autonomous vehicle technology at AutoMobili-D (AMD) during the media and technology days of the show on Sept. 13-14 in Hall D of Huntington Place.

In booth #231, show attendees will experience a display of May Mobility’s vehicle and proprietary autonomy software, including its Multi-Policy Decision Making (MPDM) technology. MPDM is trained to handle unique driving challenges even when a vehicle has never encountered a scenario before, allowing the vehicle to consistently make safe decisions and deliver a better driving experience for passengers. The company will also display its vehicle with partner Ann Arbor SPARK in booth #109.

Flash Partners with

Flash, providing the world’s first end-to-end cloud-based parking, reservations, and EV Charging platform, announced a partnership with to bring parking payment capabilities to the dashboards of connected vehicles. The new connected car solution, which was jointly developed to simplify parking transactions, will be available via Mavi’s OnMyWay™ Commerce platform.

Flash and will showcase the experience during the Detroit Auto Show Industry Technology Days on September 13th and 14th, in the Plug and Play demo area (spaces 126-134) in Hall D. Demos will also be available by appointment at 686 Brush Street, an outdoor Flash lot nearby the Detroit Auto Show.

With this feature, drivers who enter a Flash parking garage will be automatically presented with parking payment options within their vehicle dashboard. Additionally, connected car drivers can find Flash parking through the in-dash OnMyWay™ Commerce platform and review parking costs based on their estimated parking duration. When a driver is ready to park, they simply tap their screen to confirm the purchase. Flash and will showcase the feature in a 2024 Jeep Grand Wagoneer during the Detroit Auto Show, but the integration can be adapted for any make or model of connected vehicle.

The Detroit Auto Show and Shinola announced a  Shinola’s new Canfield Speedway Lap 06 clock face counts down the days, hours, minutes and seconds to the start of the highly anticipated Detroit Auto Show.

Built in Detroit, Shinola will debut its new Canfield Speedway Lap 06 timepiece at the Detroit Auto Show Charity Preview, a signature fundraising gala for children’s charities, on September 15 at Huntington Place. There will be exciting elements involving the Lap 06 at Charity Preview, as well as opportunities with Shinola Hotel.