Tesloop Compelling, Wows but UX Inconvenient

A new expert evaluation from the In-vehicle UX (IVX) group at Strategy Analytics, “User Experience Evaluation: Tesloop” has found that Tesloop, a private company utilizing Tesla vehicles in its ride-sharing service, is using is a compelling and innovative way to attract consumers through a “wow” factor, while also being environmentally friendly. However, mobility services must take great care in all aspects of UX in relation to how a user chooses a transport method. While Tesloop has a very “to the point” booking process, additional transportation to and from pickup and drop off locations is inconvenient.

“Strategy Analytics has noted previously that OEMs can find value in car-sharing endeavors despite any potential drawbacks. The goal in these early days of new mobility services is to collect as much transport data as possible; and short-term car-sharing allows an OEM to easily gain some of that data. But without a focus on the UX, these services will always lag behind ride-hailing/sharing services, which are better positioned to cater to a wider variety of transport use cases,” said Monica Wong, Analyst and report author.

“Tesloop presents a unique, high end car-sharing experience similar to a being on a plane, train or bus ride encouraging you to enjoy the ride. Ultimately, though, the end-to-end user experience of any transport mode needs to be compelling with respect to user-centric factors and this includes adding drop off and pick up at the user’s desired location, to the service,”added Chris Schreiner, Director, Syndicated Research UXIP.

Key report findings include:

  • The ride-sharing process is similar to applications such as Uber or Lyft. However, users get to specifically ride in a Tesla vehicle for longer city-to-city journeys in Southern California / Las Vegas (current offering). Time and set prices are also provided prior to the trip reducing confusion.
  • Tesloop provides a higher-end in-vehicle experience. All vehicles provide additional comfort amenities compared to other ride-sharing services.
  • While the pricing of Tesloop appears reasonable when compared to a train ticket, it still presents similar downfalls to train, plane, or other long-distance transport with the location of pickup/drop off points. Having to additionally travel to a drop-off or pick-up location inconveniences the user.

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