Ahead of the New York City premiere of Wicked: For Good, the final chapter in Universal Pictures’ blockbuster musical franchise, Lexus rolled out a theatrical surprise of its own. Parked outside Lincoln Center, shimmering under the late-autumn light, was a custom-wrapped Lexus LX that looked as if it had driven straight out of Oz — part luxury SUV, part immersive karaoke booth.
Dubbed the “Wicked: For Good Karaoke LX,” the one-off vehicle is Lexus’s latest flourish in its ongoing collaboration with the studio. Equal parts promotional spectacle and rolling soundstage, it reflects the personalities of the franchise’s dueling heroines, Elphaba and Glinda, while inviting fans to step inside and perform the show’s most recognizable numbers.
“With the Wicked: For Good Karaoke LX, Lexus set out to create more than a vehicle — we created an experience that celebrates imagination, artistry and self-expression,” said Lisa McQueen, a senior marketing manager for the brand. She described the LX as an “invitation” to audiences to “Experience OZmazing,” the campaign’s tag line.
Lexus has long practiced the art of limited-run theatrics, commissioning specialty builds for cultural events and movie tie-ins. But this latest creation leans more heavily into fantasy. Drawing from the visual language of the Emerald City and the contrasting identities of the two central witches, designers rendered the LX in a split palette: one half in a bright, glossy pink that mirrors Glinda’s sparkly buoyancy, the other in a rich emerald green evocative of Elphaba’s grit and mystique. Gold accents — sweeping across the trim, wheels and badging — tie the halves together like a shared charm bracelet.
The exterior includes a custom Wicked: For Good vanity plate, and at the premiere event the SUV is set to roll down the green carpet, matching the signature hue of Oz’s mythical metropolis. The film itself opens nationwide on November 21, concluding the cinematic adaptation of the long-running Broadway juggernaut.
Inside, the vehicle continues its theatrical turn. The cabin has been dressed in pink and green upholstery with matching mood-lighting zones. The seats glimmer under LEDs that shift between the two colors, creating an atmosphere reminiscent of a backstage dressing room. Custom floor mats display iconography from the films, and at the center of the experience is what Lexus describes as an “interactive sound system” designed specifically for group sing-alongs.
Mounted within arm’s reach is a microphone, and preloaded on the infotainment display are some of the musical’s most recognizable songs — “The Wizard and I,” “What Is This Feeling?,” “Popular” and the perennial showstopper “Defying Gravity.” With the windows closed, the LX becomes a private theater, or perhaps a practice studio for fans who have long imagined themselves in Oz’s spotlight.
The automaker says the creation was inspired not only by the film’s stylized architecture but by the evolving relationship between Elphaba and Glinda, a friendship and rivalry that has defined the series’ cultural staying power. The pairing of opposites — rebelliousness and refinement, earthiness and effervescence — is a through-line in both the film and the vehicle’s design.
Lexus has released a behind-the-scenes look at the making of the custom LX, featuring designers and engineers explaining how the theatrical flourishes were integrated into the SUV’s standard bones. The company notes that while the Karaoke LX will not be available for sale, the project underscores how the brand sees itself: equal parts luxury manufacturer and creative collaborator.
For Lexus, partnerships with major studios have become a way to place its vehicles in conversations far broader than the automotive world. This latest tie-in arrives as the company positions the LX — its flagship SUV — as not only a symbol of capability and comfort, but also a platform for imaginative expression.
As the green carpet unfurls at Lincoln Center and fans prepare to revisit Oz one final time, the Wicked: For Good Karaoke LX offers one more chance to step into character — and perhaps hit that climactic high note before the witches take their final bow.