Top Most Satisfied Car, Truck & SUV Buyers: Genesis, Toyota, Jeep, Honda, Infiniti, BMW, Volvo & Porsche

Satisfaction with new cars and trucks are improving two different studies highlight improvement from almost all automakers. Korean brands such as Hyundai and Kia are rising to the top, while trusted Japanese and US automakers are also improving. There are fewer problems with infotainment systems, however ADAS driver assistance systems are having problems.

VSA Stats Winners

AutoPacific announced its 22nd annual Vehicle Satisfaction Awards (VSAs), identifying the most satisfying vehicles in the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 58,000 owners of new 2017 and 2018 cars and light trucks.


Genesis G90 (2nd year) -Luxury Car
Lexus IS – Aspirational Luxury Car
Nissan Maxima (3rd year) – Luxury Mid-Size Car
Dodger Charter – Large Car
Hyundai Sonata – Mid-Size Car
Audi A3 – Premium Compact Car
Hyundai Elantra -Compact Car
Nissan Leaf – Mainstream EV Car
Hyundai Accent – Economy Car
Nisan 370Z- Sports Car
Dodge Challenger -Sporty Car

Light Trucks/SUVs
Nissan Titan – Light Duty Pickup
GMC Sierra HD -Heavy Duty Pickup
Honda Ridgeline -Mid-Size Pickup
Infiniti QX80 – Luxury SUV
Toyota Sequoia – Large SUV
Toyota 4Runner -Mid-Size SUV
Jeep Grand Cherokee – Mid-Size SUV
Mercedes-Benz GLS -Premium Luxury Crossover SUV
Infiniti QX60 – Luxury Crossover SUV
Chevrolet Traverse -Large Crossover SUV
Nissan Murano – Premium Mid-Size Crossover SUV
Honda CR-V – Mid-Size Crossover SUV
Toyota C-HR – Compact Crossover SUV
Hnda Odyssey -Minivan
Toyota Sienna – Minivan

Reflecting the booming sales of trucks in the USA, trucks – pickups, sport utility vehicles and minivans – are much more satisfying than cars.  SUVs, both traditional and crossovers, are the most satisfying truck categories.

Luxury brand Genesis, in its second year in the market, wins top luxury brand, edging out second place Lexus and achieving the highest brand satisfaction score to date.

AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry.

J.D. Power Satisfaction for First 3 Months

Vehicles (PP100) during the first 90 days of ownership, with a lower score reflecting higher quality. In this year’s study, quality improves across six of the eight categories measured, with 21 of the 31 brands included in the study improving their quality from 2017. The industry average of 93 PP100 is 4 PP100 better than in 2017.

Top Brands

Genesis ranks highest in overall initial quality with a score of 68 PP100. Kia (72 PP100) ranks second and Hyundai (74 PP100) ranks third. This is the first time that three Korean brands are at the top of the overall ranking, and it is the fourth consecutive year that Kia is the highest-ranking Mass Market brand. Porsche (79 PP100) ranks fourth and Ford (81 PP100) ranks fifth.

Mazda is the most-improved brand, with owners reporting 25 PP100 fewer problems than in 2017. Other brands with strong improvements include Mitsubishi (20 PP100 improvement), Cadillac (15 PP100 improvement), Infiniti (15 PP100 improvement), Hyundai (14 PP100 improvement) and Lexus (14 PP100 improvement).

The parent company receiving the most model-level awards for its various brands is Ford Motor Company (five awards), followed by Hyundai Motor Group (four), and BMW, General Motors and Nissan (three each).

  • Ford Motor Company models that rank highest in their respective segments are Ford Expedition; Ford Mustang; Ford Super Duty; Lincoln Continental; and Lincoln MKC.
  • Hyundai Motor Group models that rank highest in their segments are Genesis G90; Hyundai Tucson; Kia Rio; and Kia Sorento.
  • General Motors models that rank highest in their segments are Buick Envision; Chevrolet Silverado; and Chevrolet Silverado HD.
  • BMW models that rank highest in their segments are BMW 4 Series; BMW X1; and BMW X6.
  • Nissan models that rank highest in their segments are Nissan Altima; Nissan Frontier; and Nissan Maxima.

Other models that rank highest in their respective segments are Acura ILX, Dodge Grand Caravan, Mercedes-Benz GLA and Toyota Corolla.

Plant Quality Awards

Toyota Motor Corp.‘s Yoshiwara plant (Japan), which produces the Lexus LX and Toyota Land Cruiser, receives the Platinum Plant Quality Award for producing models with the fewest defects or malfunctions. Plant quality awards are based solely on defects and malfunctions and exclude design-related problems.

Toyota Motor Corp.’s Cambridge North (Canada) plant, which produces the Toyota Corolla, and Georgetown 3 (Ky.) plant, which produces the Lexus ES, each receive the Gold Plant Quality Award in a tie for the Americas region. BMW Group’s Dingolfing 02 (Germany) plant, which produces the BMW 6 Series and BMW 7 Series, receives the Gold Plant Quality Award for the Europe/Africa region.

The 2018 U.S. Initial Quality Study is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight vehicle categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded from February through May 2018.

Following are some key findings of the 2018 study:

  • Most vehicle areas improve: Of the eight categories measured, vehicle exterior improves the most, now at 15.2 PP100, compared with 16.6 PP100 in 2017. Improvements include less wind noise and fewer paint imperfections. Significant year-over-year improvements also occur in the seats (8.0 PP100 vs. 8.7 PP100) and vehicle interior (14.3 PP100 vs. 14.7 PP100) categories.
  • Porsche 911 posts best score of any model: The Porsche 911 has the lowest overall problem level (48 PP100) of any model this year. This is also the lowest level recorded in this generation of the study (2013-2018). The U.S. Initial Quality Study, which was first published in 1987, is currently in its fourth generation.
  • All domestic corporations improve faster than the industry: Fiat Chrysler Automobiles (7 PP100 improvement), Ford Motor Company (5 PP100 improvement) and General Motors (5 PP100 improvement) all outpace the industry average rate of improvement (4 PP100).
  • Infotainment problems are decreasing: Audio/Communication/Entertainment/Navigation (ACEN) remains the most problematic category for new-vehicle owners. However, this area has improved for the third consecutive year, led by fewer problems with built-in voice recognition systems.
  • Globalization of auto industry continues: Vehicles in the 2018 study are manufactured in 25 countries, 11 of which weren’t present in the study five years ago. Those 11 countries include Brazil, China, Finland, India, Italy, Netherlands, Poland, Serbia, Spain, Thailand and Turkey. The other 14 countries include Austria, Belgium, Canada, France, Germany, Hungary, Japan, Mexico, Slovakia, South Africa, South Korea, Sweden, United Kingdom and United States.
  • Increasing problems with driver assistance systems: As automakers add more advanced driver assistance systems to their vehicles, more consumers are experiencing problems. The level is still low (3.5 PP100 on average) but has been increasing by about 20% a year for the past three years. named 2018 Volvo XC60 the “Best Luxury Compact SUV of 2018” following testing of the major segment. 

The challenge put seven of the top vehicles in the class against each other in a series of extensive testing across 13 categories, including interior quality, front-seat comfort, backseat comfort, cargo storage, in-cabin storage, multimedia features, convenience features, handling, powertrain, ride quality, noise, visibility and worth the money.

Vehicles ranked in the following order:

  1. 2018 Volvo XC60
  2. 2018 Audi Q5
  3. 2019 Infiniti QX50
  4. 2018 Cadillac XT5
  5. 2018 Alfa Romeo Stelvio
  6. 2018 BMW X3
  7. 2018 Lexus NX 300

Each model was also judged on zero-to-60-mph times, panic-braking distances, fuel costs, the advanced active-safety and driver-assistance features with which the test vehicle was equipped, and its grades in’s Car Seat Check, which gauges the accommodation of various child-safety seats.