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research

Drivers uncertain about ADAS especially adaptive cruise control

August 16, 2015August 13, 2015

A new study from the University of Iowa found that most drivers expressed uncertainty about how vehicle safety technologies work. The survey also showed that

Heads Up HUD displays threaten safety due to co-mingled images

July 19, 2015

Although there is a study suggesting that automakers are using head-up displays and augmented reality for safety, another study found that head-up displays with augmented

Heads-up for HUD & augmented reality AR in autos

July 19, 2015

The next way of getting information in front of drivers’ eyes is heads-up displays (HUD) and projections on the windshield. Automakers are trying to integrate

People prefer people driven cars over self-driving vehicles

July 16, 2015

The University of Michigan Transportation Research Institute’s report Motorists’ Preferences for Different Levels of Vehicle Automation, by Brandon Schoettle and Michael Sivak, looks at  safety-related

iPhone and Android smartphone users are serious car shoppers

June 22, 2015

Smartphone shoppers using Android or iPhones are serious car shoppers on Edmunds.com and can be more serious than computer or tablet shoppers, they look to

Drivers want more mpg but don’t care what tech does it

June 21, 2015June 21, 2015

A new study by the University of Michigan’s Brandon Schoettle,  shows that a majority of drivers want better gas mileage and they really don’t care

Cooper Tire research lightens tires & improves gas mileage 5.5% with great performance

June 16, 2015June 14, 2015

Cooper Tire & Rubber Company announced that it developed advanced tire technology that increases vehicle fuel efficiency while reducing weight. The company designed technology for

Most American cars named & preferred by young Americans

June 12, 2015

In time for Independence Day and summer car sales, American made cars are gaining in quality and notoriety. The most American cars according to  ‘Made

Drivers want free or ad-supported connected car Internet & Wi-Fi hotspots

November 5, 2015June 11, 2015

Consumers have strong interest in access to the Internet and connected services that make driving and parking easier notes a Strategy Analytics Report. The report

Connected cars with Internet connections growing in numbers & profits

June 7, 2015

Parks Associates research reports that there are increasingly connected cars in the United States. The company reported the following figures: 10% of vehicle owners in

Warning! 100 deadliest days of summer for teens & all drivers

May 31, 2015May 28, 2015

Two safety-oriented groups are warning that the next 100 days are deadliest days of summer on the road. Research from the National Safety Council shows

Buyers willing to pay for connected car tech for safety & convenience

December 2, 2015May 18, 2015

Car buyers want collision protection and are willing to pay for it. The J.D. Power 2015 U.S. Tech Choice Study, showed that consumers want collision

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