The automotive sector has become one of CES’s largest and most dynamic categories, reflecting the industry’s rapid transformation from mechanical engineering to software-defined, AI-powered mobility.
This year’s show highlights a pivotal shift toward “AI-defined vehicles”—the next evolution beyond software-defined architectures—where artificial intelligence becomes the core operating principle for vehicle design, user experience, and safety systems.
This round-up covers every major automotive technology exhibit. Whether you’re tracking advances in ADAS and autonomous driving, exploring next-generation display and lighting technologies, or investigating the latest in software-defined vehicle platforms and cybersecurity, this definitive overview captures the complete automotive technology landscape presented at CES 2026.
Automotive Keynotes Expected at CES 2026
As CES 2026 approaches, NVIDIA’s Jensen Huang is expected to once again take a prominent keynote stage in Las Vegas, building on previous years where he showcased autonomous driving platforms and AI simulation technologies. His presentations have become essential viewing for tracking how artificial intelligence is reshaping vehicles into sophisticated robotics platforms, with expectations that he’ll reveal next-generation automotive compute systems and demonstrate advances in NVIDIA’s development tools for autonomous vehicles.
Beyond NVIDIA’s anticipated presence, Arm’s leadership may participate in specialized sessions focusing on energy-efficient AI processing architectures, while traditional automakers increasingly use CES for major announcements. The keynote lineup will likely reflect the industry’s continued convergence, where silicon providers, software platforms, and vehicle manufacturers share the stage to collectively define the future of transportation.
Joe Creed, CEO of Caterpillar, will unveil how the company is transforming from a traditional equipment manufacturer to a high-tech innovator.
CES 2026 Automotive & Mobility Technology Showcase
New Vehicles:
Here’s a concise summary with title and booth/theater information:
Mercedes-Benz U.S. Premiere of All-New Electric GLC and Advanced Digital Innovations at CES 2026
Electric GLC: Dolby Live Theater, Las Vegas & CLA & Enhanced Video Streaming: Xperi Booth, CES 2026
Mercedes-Benz unveils the all-new electric GLC for its U.S. debut at Dolby Live Theater, Las Vegas. The SUV showcases 483 hp, up to 713 km range, an optional 39.1-inch MBUX Hyperscreen, AI-powered MB.OS, and the first vegan-certified interior from any automaker. Visitors can experience immersive music streaming with Spatial Audio and Dolby Atmos in Apple CarPlay, alongside next-generation driver assistance through MB.DRIVE powered by NVIDIA AI.
Mercedes-Benz also highlights enhanced video streaming in the all-new CLA at the Xperi Booth, featuring DTS AutoStage Video, RIDEVU by Sony Pictures Entertainment with IMAX Enhanced content, and DTS:X sound. Strategic partnerships with Dolby, Xperi, and NVIDIA emphasize Mercedes-Benz’s ongoing commitment to innovation in digital platforms, connected car solutions, and in-car entertainment.
AI-Powered In-Vehicle Systems & Cockpits
LG Electronics – AI-Defined In-Vehicle Experience
Private showcase space
LG will debut an immersive experiential space demonstrating its future mobility vision built around “Affectionate Intelligence.” The showcase highlights AI-Powered In-Vehicle Solutions, which earned a Best of Innovation Award in In-Vehicle Entertainment. Key solutions include:
- Mobility Display Solution: Transparent OLED windshield interface with context-aware information and immersive visuals
- Automotive Vision Solution: Real-time in-cabin sensing and Vision AI for gaze, gesture, and attention tracking
- In-Vehicle Entertainment Solution: Personalized media with memory-based content and AI-powered translation
LG Electronics – AI Cabin Platform
Private showcase space
LG will introduce its AI Cabin Platform featuring generative AI (VLMs, LLMs, image generation models) powered by Qualcomm’s Snapdragon Cockpit Elite. Running entirely on-device for real-time performance and enhanced privacy, the platform analyzes internal and external camera data to understand driving environment and driver condition, proactively issuing safety alerts and generating personalized infotainment interfaces.
Cinemo – ICO™ AI-Powered Cockpit Platform
Westgate Las Vegas Resort & Casino, Santa Fe Suite #2992 + Panels at LVCC, West Level 2, W218
Cinemo unveiled Cinemo ICO™, an AI-powered cockpit solutions portfolio designed to transform vehicles into intelligent, hyper-personalized digital environments. The first product, Cinemo ICO™ MediaMind, uses large language models for intelligent media discovery, understanding natural voice requests and delivering precise results across music, video, podcasts, and live content.
Cerence – xUI™ AI Platform
Booth #6826, LVCC West Hall
Cerence will highlight the latest updates to its Cerence xUI™ platform, featuring new AI agents designed for vehicle owners and dealerships, expanding its presence in the extended automotive ecosystem. The platform represents Cerence’s evolution in delivering intelligent voice and AI-powered user experiences across the automotive value chain.
Bosch – AI Extension Platform
Booth #16203, Central Hall
Bosch introduced an AI extension platform to enhance existing vehicle cockpit systems without hardware changes. Developed with Microsoft and NVIDIA, it leverages NVIDIA DRIVE AGX Orin for 150-200 TOPS computing power, supporting voice assistance, interior scene understanding, and Microsoft 365 integration while maintaining safety features.
AUMOVIO – Branded Personalized Cockpit
Central Plaza structure
AUMOVIO (formerly Continental Automotive) will showcase its Branded Personalized Cockpit featuring advanced display technologies including ePaper, switchable privacy screens, and hidden cameras behind OLED panels, alongside comprehensive SDV, UX, and ADAS portfolio.
Intellias – IntelliKit Platform
Meeting Space #3377, LVCC West Hall
Intellias will present IntelliKit, a modular chip-to-cloud Automotive Technology Platform featuring context-aware GenAI voice assistant powered by SoundHound AI, computer-vision with YOLO v12, customizable digital ecosystem with OEM App Store, OTA updates, and Unreal Engine-based instrument clusters. The company will showcase next-generation IVI features and AI-enabled driving scenarios while sharing its AI-Enabled Engineering Maturity Model, outlining a structured path from traditional engineering to fully AI-orchestrated development to help automakers and Tier 1 suppliers accelerate AI adoption and improve engineering efficiency.
Advanced Driver Assistance Systems (ADAS) & Autonomous Driving
aiMotive & LG – HPC Lite Platform
aiMotive and LG will debut a High-Performing Computing (HPC) Lite platform integrating in-vehicle infotainment and ADAS into a single controller. The platform supports Level 2+ navigation-assisted driving without HD maps, using multi-camera and multi-radar sensing for traffic lights, speed limits, lane changes, and overtaking on highways and secondary roads.
Arbe Ultra HD Radar
Booth 4551 West Hall LVCC
Arbe Robotics announced that a China-based state-owned automaker has selected Hirain Technologies’ LRR610 Radar, powered by Arbe’s Ultra HD Radar chipset, for a Level 4 autonomous vehicle program with start of production planned for December 2026 and market rollout of thousands of vehicles expected in 202. Arbe will showcase a live demonstration of its automotive-grade radar technology at CES.
AUMOVIO – Xelve ADAS Suite
Central Plaza structure
AUMOVIO will showcase its Xelve ADAS/automated driving suite covering L2-L4, including Xelve Park, Drive, Pilot, and the new Xelve Trailer collision-warning system, alongside complete SDV development environment and night-capable camera software.
Sonatus – AI-Driven SDV Solutions
Booth #5439, West Hall
Sonatus, now powering over 6 million production vehicles, will demonstrate AI-enabled diagnostics, in-vehicle intelligence, and commercial fleet applications including:
- Accelerated vehicle development on Nissan LEAF using Collector AI and AI Technician
- In-vehicle edge AI via AI Director with predictive tire-wear monitoring (Michelin partnership)
- Generative AI tools for real-time data-collection policies
- Smart diagnostics for commercial fleets with AI-driven root-cause analysis
Hyundai Mobis – M.VICS 7.0 & Holographic Display
Private, invitation-only exhibition space
Hyundai Mobis will showcase 30+ next-generation mobility technologies including the upgraded M.VICS 7.0 integrated cockpit with its award-winning Holographic Windshield Display (co-developed with Zeiss), transforming the entire windshield into a large holographic display surface. Mass production expected in 2029.
ROADMEDIC Airbag IoT
COVESA’s CES Showcase: January 6 @ Bellagio Hotel
One-paragraph summary: The LiDAR Saving Lives Public Safety Coalition unveiled the ROADMEDIC® Airbag Deployment Satellite IoT Clearinghouse, a first-of-its-kind, automaker-supported platform that converts smart airbag deployments from software-defined vehicles into real-time, actionable intelligence for Next-Generation 9-1-1 and Drone First Responders.
LiDAR & Sensing Technologies
Title: Arbe Ultra HD Radar Selected CES 2026 Booth 4551
Arbe Robotics announced that a China-based state-owned automaker has selected Hirain Technologies’ LRR610 Radar, powered by Arbe’s Ultra HD Radar chipset, for a Level 4 autonomous vehicle program with start of production planned for December 2026 and market rollout of thousands of vehicles expected in 2027; the front-facing radar leverages Arbe’s industry-leading 48-receive and 48-transmit RF channel array and dedicated processor to deliver high-resolution perception for complex urban and high-speed highway environments, underscoring China’s rapid progress toward advanced autonomy, and Arbe will showcase a live demonstration of its automotive-grade radar technology at CES 2026, Booth 4551, West Hall, LVCC.
Hesai Technology – Next-Gen Automotive LiDAR
Booth #5601, LVCC West Hall
Hesai, the first lidar company to surpass 2 million cumulative deliveries, will present live demonstrations of its new L3 lidar suite including long-range ETX and short-range FTX sensors. The company has secured design wins with 24 global automakers across 120+ vehicle models.
Innoviz – InnovizThree LiDAR Platform
Booth #7318, West Hall
Innoviz will debut InnovizThree LiDAR alongside demonstrations of InnovizTwo (short-, mid-, and long-range) and InnovizSMART, featuring behind-the-windshield integration, advanced short-range sensing, long-range highway autonomy, and NVIDIA Jetson Orin integration.
Aeva – Atlas Ultra 4D LiDAR
Booth #6919, West Hall
Aeva will showcase Atlas Ultra 4D LiDAR integrated behind a passenger vehicle windshield for Level 3 automated driving. The company will unveil next-generation windshield integration co-developed with Wideye by AGC, plus Eve precision sensing portfolio for manufacturing.
AEye – Apollo Software-Defined LiDAR
Las Vegas Convention Center, West Hall
AEye will demonstrate Apollo software-defined lidar with long-range perception up to one kilometer in compact behind-the-windshield form factor, plus OPTIS full-stack solution for smart infrastructure, logistics, and drone applications. Plans announced for next-generation lidar with range beyond one kilometer.
LG Innotek – Autonomous Driving Integration
Las Vegas Convention Center, 3800
LG Innotek will showcase 20 AD and ADAS components including flagship under-display camera module, in-cabin sensing solutions, digital key technology with child presence detection, AI-powered active cleaning camera modules, and next-generation LiDAR and radar systems.
LG Innotek will unveil its Next-Generation Under-Display Camera (UDC) for driver monitoring at CES 2026, highlighting an invisible camera module mounted behind a vehicle’s instrument cluster that preserves clean interior design while enhancing safety. As global regulations move toward mandatory driver monitoring and automakers seek premium, privacy-conscious cabin designs, LG Innotek positions the UDC as a breakthrough solution supporting advanced driver assistance and autonomous driving applications.
Display & Lighting Technologies
LG Display – Dual View OLED & UDC-IR
LVCC West Hall + private customer venue
LG Display received two Innovation Awards for:
- Dual View OLED: Single screen showing different content based on viewing position with Tandem OLED structure
- UDC-IR OLED: World’s first full-screen automotive display with hidden in-screen IR driver-monitoring camera
LG Innotek – Ultra-Thin Pixel Lighting Module
Las Vegas Convention Center, West Hall
LG Innotek’s award-winning Ultra Thin Pixel Lighting Module is 71% thinner (0.12 inches) than existing products with 30% higher luminous efficiency. Features bendable silicone construction, enhanced V2X capabilities for displaying text/images/animations, and mass production planned for late 2027.
Testing, Validation & Cybersecurity
dSPACE – DARTS ARROW Radar Simulator
Booth #4500, LVCC West Hall
dSPACE will present DARTS ARROW, an ultra-compact radar target simulator for end-of-line and periodic technical inspection testing. Operating from 76-81 GHz with 5 GHz bandwidth, it simulates distances up to 500 meters and speeds of ±700 km/h for validating safety-critical ADAS features.
dSPACE – AI-Enhanced Testing Solutions
Booth #4500, LVCC West Hall
dSPACE will highlight end-to-end testing solutions including AI-supported SIL/HIL, cloud-native validation, HydraVision cybersecurity test framework, SCALEXIO Essential HIL system, and integration with Qualcomm’s SoC platform for autonomous vehicle algorithm testing.
Keysight – Comprehensive Automotive Ecosystem
Booth #3660, LVCC West Hall
Keysight will demonstrate solutions covering vehicle design, development, validation, manufacturing, and cybersecurity, including high-fidelity simulation, automated compliance testing, end-to-end automotive networking validation, V2X network deployment tools, and new AI validation software.
Sysgo – Intrusion Detection & Virtualization
Booth #4131, French Pavilion, LVCC West Hall
Sysgo will present automotive-grade platforms including live demonstration of host-based intrusion detection system (H-IDS) compliant with AUTOSAR IDS specification, and PikeOS certified separation-kernel hypervisor supporting mixed-criticality workloads with ISO 26262 and Common Criteria EAL5+ certifications.
Software-Defined Vehicle Platforms
Renesas – R-Car X5H SoC & RoX Platform
Renesas will showcase Gen 5 R-Car X5H, the industry’s first multi-domain automotive SoC on 3nm technology, delivering 400 TOPS AI performance, 4 TFLOPS GPU power, and 1,000k DMIPS. The RoX Whitebox SDK supports Linux, Android, XEN, AUTOSAR, QNX, and partner solutions.
Elektrobit – “Right-Sized” SDV Solutions
Las Vegas Convention Center, West Hall
Elektrobit will highlight strategies for scalable, affordable SDVs including high-performance Linux platform for ADAS/cockpit, automated “integration as code” workflows, modular SDV cockpit solutions, and smart EV platform with Foxconn designed without supplier lock-in.
QNX – Foundational Vehicle Software Platform
Booth #4024, LVCC West Hall
QNX (BlackBerry) will showcase its Foundational Vehicle Software Platform developed with Vector, featuring QNX OS, virtualization, and Vector middleware. Demos include QNX Sound in Hyundai Ioniq 6 with Bose/Dolby Atmos, and QNX Cabin on Qualcomm, MediaTek, and AMD chips.
Safety & Driver Monitoring
Trinamix & Aumovio – Blood Alcohol Sensor
Booth #4565, LVCC West Hall
Trinamix and Aumovio will unveil non-invasive blood alcohol measurement system using fingertip contact with near-infrared light and AI algorithms, delivering real-time readings within seconds. Compact design enables integration into various vehicle locations including displays.
Botslab – G980H Multi-Channel Dashcam
Botslab’s award-winning G980H features 4-channel 560-degree recording, modular camera setup, 4K front lens, 24/7 Parking Mode with sentry detection, voice control, GPS route replay, and 5G Wi-Fi transfers with G-sensor pre-recording.
Tire Intelligence & Predictive Maintenance
Michelin & Sonatus – Predictive Tire Intelligence
Demos likely at Sonatus Booth #5439, West Hall
Michelin and Sonatus will demonstrate predictive tire health using software-defined virtual sensors. Integration of Michelin’s SmartLoad and SmartWear models with Sonatus AI Director enables continuous tire monitoring without traditional hardware sensors, analyzing braking, load, and cornering forces.
Electric Vehicle Solutions
LG Innotek – EV Power Components
Las Vegas Convention Center, West Hall
LG Innotek will showcase 15 power and motor components including B-Link battery solution integrating wireless BMS and battery junction functions, alongside comprehensive EV technology demonstrations.
AUMOVIO – eRTS Rotor Temperature Sensor
Central Plaza structure
AUMOVIO will present new eRTS rotor temperature sensor for EV motors, enabling precise wireless temperature monitoring and improved motor efficiency.
ComEd & bp pulse – Ultrafast Charging Hub
O’Hare Airport area, Chicago (infrastructure announcement)
ComEd awarded $500,000 rebate to support 40 ultrafast charging ports near O’Hare Airport featuring 400 kW and 150 kW chargers, part of program that has energized 9,500+ charging ports since 2024.
XING Mobility Showcases Immersion-Cooled Battery
XING Mobility will exhibit at CES 2026 in Las Vegas at the Las Vegas Convention Center, West Hall, Level 1, Booth #7059, highlighting its immersion-cooled battery technology. The company will debut the world’s first immersion-cooled 800V high-voltage DC backup battery unit for AI data centers.
The display will also feature Caterham’s all-electric Project V and XING Mobility’s grid-scale energy storage solutions, underscoring how its automotive-validated battery systems deliver high safety and efficiency across vehicles, energy, and AI infrastructure.
Micro-Mobility & Specialty Vehicles
Strutt – ev¹ Smart Vehicle
Booth #53413 + CES Unveiled + Pepcom Digital
Strutt will launch the ev¹, winner of both Best of Innovation Award in Vehicle Tech and Red Dot: Luminary. The compact intelligent vehicle blends automotive and robotics technologies, demonstrating stability, slope performance, obstacle detection, and autonomous navigation.
Oshkosh – Autonomy & Electrification
Las Vegas Convention Center, West Hall
Oshkosh will highlight technologies in autonomy, AI, connectivity, and electrification across firefighting, airport operations, defense, and construction sectors. Featured award-winners include JLG Boom Lift with Robotic End Effector and Striker Volterra electric airport rescue vehicle.
Advanced Manufacturing & Materials
3M – AI-Driven Innovation Platform
Booth #8505, North Hall
3M will unveil AI-powered tool allowing customers to experiment, simulate, and design with 3M materials virtually, showcasing battery materials, display films, thermal management, lightweighting technologies, bonding solutions, and high-speed data/power infrastructure.
Interactive Demonstrations
dSPACE – Indy Autonomous Challenge
Booth #4500, LVCC West Hall
dSPACE will feature interactive simulator allowing attendees to compete with AI drivers from Indy Autonomous Challenge on virtualized Indianapolis Motor Speedway, showcasing simulation and validation technologies for autonomous driving.
AI-Powered In-Vehicle Systems & Cockpits
LG Electronics – AI-Defined In-Vehicle Experience
LG will debut an immersive experiential space demonstrating its future mobility vision built around “Affectionate Intelligence.” The showcase highlights AI-Powered In-Vehicle Solutions, which earned a Best of Innovation Award in In-Vehicle Entertainment. Key solutions include:
- Mobility Display Solution: Transparent OLED windshield interface with context-aware information and immersive visuals
- Automotive Vision Solution: Real-time in-cabin sensing and Vision AI for gaze, gesture, and attention tracking
- In-Vehicle Entertainment Solution: Personalized media with memory-based content and AI-powered translation
LG Electronics – AI Cabin Platform
LG will introduce its AI Cabin Platform featuring generative AI (VLMs, LLMs, image generation models) powered by Qualcomm’s Snapdragon Cockpit Elite. Running entirely on-device for real-time performance and enhanced privacy, the platform analyzes internal and external camera data to understand driving environment and driver condition, proactively issuing safety alerts and generating personalized infotainment interfaces.
Cinemo – ICO™ AI-Powered Cockpit Platform
Cinemo unveiled Cinemo ICO™, an AI-powered cockpit solutions portfolio designed to transform vehicles into intelligent, hyper-personalized digital environments. The first product, Cinemo ICO™ MediaMind, uses large language models for intelligent media discovery, understanding natural voice requests and delivering precise results across music, video, podcasts, and live content.
Cerence – xUI™ AI Platform
Cerence will highlight the latest updates to its Cerence xUI™ platform, featuring new AI agents designed for vehicle owners and dealerships, expanding its presence in the extended automotive ecosystem. The platform represents Cerence’s evolution in delivering intelligent voice and AI-powered user experiences across the automotive value chain.
Bosch – AI Extension Platform
Bosch introduced an AI extension platform to enhance existing vehicle cockpit systems without hardware changes. Developed with Microsoft and NVIDIA, it leverages NVIDIA DRIVE AGX Orin for 150-200 TOPS computing power, supporting voice assistance, interior scene understanding, and Microsoft 365 integration while maintaining safety features.
AUMOVIO – Branded Personalized Cockpit
Central Plaza structure AUMOVIO (formerly Continental Automotive) will showcase its Branded Personalized Cockpit featuring advanced display technologies including ePaper, switchable privacy screens, and hidden cameras behind OLED panels, alongside comprehensive SDV, UX, and ADAS portfolio.
Intellias – IntelliKit Platform
Meeting Space #3377, LVCC West Hall Intellias will present IntelliKit, a modular chip-to-cloud Automotive Technology Platform featuring context-aware GenAI voice assistant powered by SoundHound AI, computer-vision with YOLO v12, customizable digital ecosystem with OEM App Store, OTA updates, and Unreal Engine-based instrument clusters. The company will showcase next-generation IVI features and AI-enabled driving scenarios while sharing its AI-Enabled Engineering Maturity Model, outlining a structured path from traditional engineering to fully AI-orchestrated development to help automakers and Tier 1 suppliers accelerate AI adoption and improve engineering efficiency.
Advanced Driver Assistance Systems (ADAS) & Autonomous Driving
aiMotive & LG – HPC Lite Platform
aiMotive and LG will debut a High-Performing Computing (HPC) Lite platform integrating in-vehicle infotainment and ADAS into a single controller. The platform supports Level 2+ navigation-assisted driving without HD maps, using multi-camera and multi-radar sensing for traffic lights, speed limits, lane changes, and overtaking on highways and secondary roads.
AUMOVIO – Xelve ADAS Suite
Central Plaza structure AUMOVIO will showcase its Xelve ADAS/automated driving suite covering L2-L4, including Xelve Park, Drive, Pilot, and the new Xelve Trailer collision-warning system, alongside complete SDV development environment and night-capable camera software.
Sonatus – AI-Driven SDV Solutions
Booth #5439, West Hall Sonatus, now powering over 6 million production vehicles, will demonstrate AI-enabled diagnostics, in-vehicle intelligence, and commercial fleet applications including:
- Accelerated vehicle development on Nissan LEAF using Collector AI and AI Technician
- In-vehicle edge AI via AI Director with predictive tire-wear monitoring (Michelin partnership)
- Generative AI tools for real-time data-collection policies
- Smart diagnostics for commercial fleets with AI-driven root-cause analysis
Hyundai Mobis – M.VICS 7.0 & Holographic Display
Private, invitation-only exhibition space Hyundai Mobis will showcase 30+ next-generation mobility technologies including the upgraded M.VICS 7.0 integrated cockpit with its award-winning Holographic Windshield Display (co-developed with Zeiss), transforming the entire windshield into a large holographic display surface. Mass production expected in 2029.
LiDAR & Sensing Technologies
Hesai Technology – Next-Gen Automotive LiDAR
Hesai, the first lidar company to surpass 2 million cumulative deliveries, will present live demonstrations of its new L3 lidar suite including long-range ETX and short-range FTX sensors. The company has secured design wins with 24 global automakers across 120+ vehicle models.
Innoviz – InnovizThree LiDAR Platform
Booth #7318, West Hall Innoviz will debut InnovizThree LiDAR alongside demonstrations of InnovizTwo (short-, mid-, and long-range) and InnovizSMART, featuring behind-the-windshield integration, advanced short-range sensing, long-range highway autonomy, and NVIDIA Jetson Orin integration.
Aeva – Atlas Ultra 4D LiDAR
Booth #6919, West Hall Aeva will showcase Atlas Ultra 4D LiDAR integrated behind a passenger vehicle windshield for Level 3 automated driving. The company will unveil next-generation windshield integration co-developed with Wideye by AGC, plus Eve precision sensing portfolio for manufacturing.
AEye – Apollo Software-Defined LiDAR
West Hall AEye will demonstrate Apollo software-defined lidar with long-range perception up to one kilometer in compact behind-the-windshield form factor, plus OPTIS full-stack solution for smart infrastructure, logistics, and drone applications. Plans announced for next-generation lidar with range beyond one kilometer.
LG Innotek – Autonomous Driving Integration
West Hall LG Innotek will showcase 20 AD and ADAS components including flagship under-display camera module, in-cabin sensing solutions, digital key technology with child presence detection, AI-powered active cleaning camera modules, and next-generation LiDAR and radar systems.
Display & Lighting Technologies
LG Display – Dual View OLED & UDC-IR
LVCC West Hall + private customer venue LG Display received two Innovation Awards for:
- Dual View OLED: Single screen showing different content based on viewing position with Tandem OLED structure
- UDC-IR OLED: World’s first full-screen automotive display with hidden in-screen IR driver-monitoring camera
LG Innotek – Ultra-Thin Pixel Lighting Module
LG Innotek’s award-winning Ultra Thin Pixel Lighting Module is 71% thinner (0.12 inches) than existing products with 30% higher luminous efficiency. Features bendable silicone construction, enhanced V2X capabilities for displaying text/images/animations, and mass production planned for late 2027.
Testing, Validation & Cybersecurity
dSPACE – DARTS ARROW Radar Simulator
Booth #4500, LVCC West Hall dSPACE will present DARTS ARROW, an ultra-compact radar target simulator for end-of-line and periodic technical inspection testing. Operating from 76-81 GHz with 5 GHz bandwidth, it simulates distances up to 500 meters and speeds of ±700 km/h for validating safety-critical ADAS features.
dSPACE – AI-Enhanced Testing Solutions
Booth #4500, West Hall dSPACE will highlight end-to-end testing solutions including AI-supported SIL/HIL, cloud-native validation, HydraVision cybersecurity test framework, SCALEXIO Essential HIL system, and integration with Qualcomm’s SoC platform for autonomous vehicle algorithm testing.
Keysight – Comprehensive Automotive Ecosystem
Booth #3660, West Hall Keysight will demonstrate solutions covering vehicle design, development, validation, manufacturing, and cybersecurity, including high-fidelity simulation, automated compliance testing, end-to-end automotive networking validation, V2X network deployment tools, and new AI validation software.
Sysgo – Intrusion Detection & Virtualization
Booth #4131, French Pavilion, LVCC West Hall Sysgo will present automotive-grade platforms including live demonstration of host-based intrusion detection system (H-IDS) compliant with AUTOSAR IDS specification, and PikeOS certified separation-kernel hypervisor supporting mixed-criticality workloads with ISO 26262 and Common Criteria EAL5+ certifications.
Software-Defined Vehicle Platforms
Renesas – R-Car X5H SoC & RoX Platform
Renesas will showcase Gen 5 R-Car X5H, the industry’s first multi-domain automotive SoC on 3nm technology, delivering 400 TOPS AI performance, 4 TFLOPS GPU power, and 1,000k DMIPS. The RoX Whitebox SDK supports Linux, Android, XEN, AUTOSAR, QNX, and partner solutions.
Elektrobit – “Right-Sized” SDV Solutions
West Hall Elektrobit will highlight strategies for scalable, affordable SDVs including high-performance Linux platform for ADAS/cockpit, automated “integration as code” workflows, modular SDV cockpit solutions, and smart EV platform with Foxconn designed without supplier lock-in.
QNX – Foundational Vehicle Software Platform
QNX (BlackBerry) will showcase its Foundational Vehicle Software Platform developed with Vector, featuring QNX OS, virtualization, and Vector middleware. Demos include QNX Sound in Hyundai Ioniq 6 with Bose/Dolby Atmos, and QNX Cabin on Qualcomm, MediaTek, and AMD chips.
Safety & Driver Monitoring
Trinamix & Aumovio – Blood Alcohol Sensor
Trinamix and Aumovio will unveil non-invasive blood alcohol measurement system using fingertip contact with near-infrared light and AI algorithms, delivering real-time readings within seconds. Compact design enables integration into various vehicle locations including displays.
Botslab – G980H Multi-Channel Dashcam
Botslab’s award-winning G980H features 4-channel 560-degree recording, modular camera setup, 4K front lens, 24/7 Parking Mode with sentry detection, voice control, GPS route replay, and 5G Wi-Fi transfers with G-sensor pre-recording.
Tire Intelligence & Predictive Maintenance
Michelin & Sonatus – Predictive Tire Intelligence
Michelin and Sonatus will demonstrate predictive tire health using software-defined virtual sensors. Integration of Michelin’s SmartLoad and SmartWear models with Sonatus AI Director enables continuous tire monitoring without traditional hardware sensors, analyzing braking, load, and cornering forces.
Electric Vehicle Solutions
LG Innotek – EV Power Components
West Hall LG Innotek will showcase 15 power and motor components including B-Link battery solution integrating wireless BMS and battery junction functions, alongside comprehensive EV technology demonstrations.
AUMOVIO – eRTS Rotor Temperature Sensor
Central Plaza structure AUMOVIO will present new eRTS rotor temperature sensor for EV motors, enabling precise wireless temperature monitoring and improved motor efficiency.
ComEd & bp pulse – Ultrafast Charging Hub
ComEd awarded $500,000 rebate to support 40 ultrafast charging ports near O’Hare Airport featuring 400 kW and 150 kW chargers, part of program that has energized 9,500+ charging ports since 2024.
Micro-Mobility & Specialty Vehicles
Strutt – ev¹ Smart Vehicle
Booth #53413 Strutt will launch the ev¹, winner of both Best of Innovation Award in Vehicle Tech and Red Dot: Luminary. The compact intelligent vehicle blends automotive and robotics technologies, demonstrating stability, slope performance, obstacle detection, and autonomous navigation.
Oshkosh – Autonomy & Electrification
West Hall Oshkosh will highlight technologies in autonomy, AI, connectivity, and electrification across firefighting, airport operations, defense, and construction sectors. Featured award-winners include JLG Boom Lift with Robotic End Effector and Striker Volterra electric airport rescue vehicle.
Advanced Manufacturing & Materials
3M – AI-Driven Innovation Platform
3M will unveil AI-powered tool allowing customers to experiment, simulate, and design with 3M materials virtually, showcasing battery materials, display films, thermal management, lightweighting technologies, bonding solutions, and high-speed data/power infrastructure.
Interactive Demonstrations
dSPACE – Indy Autonomous Challenge
Booth #4500, West Hall dSPACE will feature interactive simulator allowing attendees to compete with AI drivers from Indy Autonomous Challenge on virtualized Indianapolis Motor Speedway, showcasing simulation and validation technologies for autonomous driving.
Here are the key automotive/mobility events extracted from the CES 2026 itinerary:
Tuesday, January 6:
- Siemens CEO Roland Busch Keynote on AI, digital twins, and automation (8:30-10 AM, Venetian Level 5, Palazzo Ballroom)
- Connect2Car: Transforming the Mobility Experience track (LVCC, full-day)
- Rivian’s John Krafcik receives 2026 Mobility Innovator Award (3:10-3:40 PM, LVCC Level 1, Mobility Stage)
Wednesday, January 7:
- Caterpillar CEO Joe Creed Keynote (9-10 AM, Venetian Level 5, Palazzo Ballroom)
- “The New American Highway: Building the Autonomy Ecosystem” (1-1:40 PM, Great Minds Stage, LVCC West Level 2)
- “Driving Tomorrow: Democratizing the Future of Software Defined Vehicle Technology” with Ford (4-4:40 PM, Great Minds Stage)
Thursday, January 8:
- Vehicle Tech and Advanced Mobility full-day track (LVCC) featuring sessions on Level 4 automation, EV infrastructure, AI manufacturing, software-defined vehicles, and eVTOL/advanced air mobility
Throughout the show:
- Mobility Stage presented by Bosch with 20+ sessions (LVCC West Hall Level 1)
- Outdoor vehicle demonstrations at Diamond Lot and Central Plaza
Mobility Stage presented by Bosch: Featuring 20 sessions, industry leaders will highlight groundbreaking innovations driving the future of transportation.