In an automotive cameo that’s anything but incidental, Genesis’s GV60 and GV80 SUVs are featured prominently throughout the film, underscoring the company’s efforts to position itself as both aspirational and accessible to modern families. Whether Tess is recharging in the all-electric GV60 or Anna is maneuvering Los Angeles in the spacious GV80, the vehicles mirror the characters themselves: bold, composed, and evolving.
“We’re inviting consumers to discover how Genesis can help them navigate life’s daily adventures and empower the leading women who drive them,” said Amy Marentic, chief marketing officer of Genesis Motor America. “Through our collaboration with Disney on Freakier Friday, we’re showcasing how Genesis supports women and families through design, comfort, and capability.”
The film itself is poised to be a major moment in summer cinema, directed by Nisha Ganatra (Late Night) with a screenplay by Jordan Weiss (Dollface), and a story by Elyse Hollander and Weiss. The plot follows Anna—now a mother herself—as she juggles raising a daughter and preparing for a blended family. When the familiar body-switching hijinks return, they affect not only Anna and Tess, but also the next generation. The cast features Julia Butters, Sophia Hammons, and Manny Jacinto, with returning stars Chad Michael Murray and Mark Harmon, and is produced in part by Jamie Lee Curtis and Lindsay Lohan themselves.
Genesis’s appearance in the film is more than a traditional product placement. Executed by media agency Canvas Worldwide, the integration is supported by a custom media campaign spanning linear and social platforms, culminating in a branded spot featuring scenes from the film and moments with the Genesis vehicles. It’s an effort aimed squarely at brand discovery through narrative immersion—a growing tactic in the EV and luxury automotive space.
What sets Genesis apart in this collaboration is its cultural sensibility. Rooted in the Korean principle of son-nim, or treating every customer as an honored guest, Genesis isn’t just selling horsepower or tech features—it’s promoting hospitality and presence. In Freakier Friday, the cars serve not only as plot devices but also as sanctuaries—mobile spaces where characters reflect, reconnect, and occasionally escape from the chaos.
For Genesis, the timing couldn’t be better. The automaker is continuing to expand in North America, now offering a range of sedans, SUVs, and EVs through over 200 U.S. retailers and more than 30 Canadian distributors. The company also recently celebrated its 80th standalone retail facility in the region, with plans for more on the horizon. Consumers curious about the brand can experience it in person at the Genesis House in New York or explore it virtually via its sleek digital platforms.
As Curtis and Lohan swap identities once again on screen, Genesis seems to be doing a bit of transformation of its own—from a newcomer in the luxury auto world to a cinematic co-star with mainstream cultural relevance. Whether the SUV cameos will drive showroom traffic remains to be seen, but one thing is clear: in Freakier Friday, Genesis is along for the ride—and making the most of the spotlight.