Ram Trucks Tow the Line for Macy’s Thanksgiving Parade & Santa

The Ram Truck brand kicks off the holiday season as they tow Parade floats in the 93rd annual Macy’s Thanksgiving Day Parade for fifth consecutive year

As the Official Truck of Macy’s Thanksgiving Day Parade, Ram trucks will tow all parade floats for the fifth consecutive year. Ram trucks will be fully wrapped to complement four unique float designs that include Harvest in the Valley by Green Giant, Splashing Safari Adventure by Kalahari Resorts and Conventions, Mount Rushmore’s American Pride by South Dakota Department of Tourism and Santa’s Sleigh.

In total, the Ram truck brand provided the Macy’s parade with 65 trucks and Ram ProMaster commercial vans, many of which are used for behind-the-scenes functions leading up to the parade start. Ram will not only help transport the floats down the parade route, but will also assist in moving other parade materials needed to produce the annual spectacle, from tool containers to costumes and much more, in the lead up to the start of the procession on Thanksgiving Day.

Approximately 3.5 million spectators in New York City and more than 50 million television viewers nationwide see the Macy’s Thanksgiving Parade each year, marking the official start to the holiday season. The parade is broadcast nationwide Thursday, Nov. 28 on NBC, beginning at 9 a.m. in all time zones.

In addition to parade day fun, the brand is teaming up with Macy’s and its partners to again demonstrate Ram heavy-duty trucks’ incredible towing capability by bringing back the #RamWillTowThat social media campaign, which first launched during the lead-up to the 2019 Big Game telecast, via the Ram’s official Twitter and Facebook pages. Each video features the Ram 3500 towing a gigantic item related to each of the brand’s parade elements.

“The Macy’s Thanksgiving Day Parade is the perfect event to bring back our fun and unique #RamWillTowThat campaign,” said Marissa Hunter, Head of Marketing, FCA – North America. “Partnering with some of the most iconic brands who participate in the parade allows us to creatively demonstrate to our fans on social media how the magic of the moment could not happen without the power of Ram trucks.”

The Ram Truck brand campaign was created in partnership with Highdive.