The stakes were high. And this reveal was a feat like no other. The solution? Disassemble the vehicle into thousands of pieces, remove the engine and fuel systems and precision-cut it into modular pieces – then reassemble the all-new QX80. It also required reverse-engineering the electrical system to power the interior, including seats, lighting and the Klipsch audio system. Oh, and make everything small enough to fit into the elevators and hallways. The end product was so well-executed, even INFINITI’s head designer couldn’t tell the QX80 had been taken apart.
Hundreds of team members were involved in the development, planning and execution, including agency partners from GLS Worldwide and PublicisQ.
INFINITI’s all-new flagship is the ultimate expression of bold design, first-ever technologies and detailed craftsmanship. It will reach retailers later this summer. Clients interested in more information on the all-new 2025 INFINITI QX80 can visit www.new-QX80.com.