Uber’s advertising division is unveiling new video opportunities to advertisers across Uber, Uber Eats and Drizly designed to capture the attention of audiences when they are most engaged across the Uber ecosystem. Whether audiences are waiting for their driver, checking on their dinner order or shopping on Drizly, Uber offers advertisers a place to put long form video messaging along with engaging visuals in front of consumers as they transact throughout their journey. With this latest announcement, these new formats give marketers the tools to tell creative stories, as well as boost brand awareness, lift and sales.
On Uber Eats, video formats on Post Check Out Ads enable advertisers to engage with consumers both pre-dispatch and post-dispatch of orders and own this anticipatory ordering moment through video. This evolution advances how advertisers capture the attention of ready-to-purchase consumers and creates a more engaging experience for users. Prominent entertainment brand BET will be among the first to use video to promote their upcoming BET Awards. Early tests on Post Check Out video ads outperform industry viewability benchmarks by 37%. This format is now live in the US and will expand globally in the fall.
Additionally, Uber’s Journey Ads video capabilities, which will roll out in the US over coming weeks, offer brands a unique opportunity to connect with consumers during their entire ride. Video has also arrived on Uber’s Tablet surfaces in the US.
“As a company that’s focused on going anywhere and getting anything, introducing video is a natural evolution for us and a creative way to bring emotion into motion,” said Dr. Mark Grether, VP, General Manager, for Uber’s advertising division. “These latest advancements will strengthen how advertisers connect with our audiences when they are the most engaged,” added Grether.
And lastly, Drizly, an Uber company in the US, has added video ads to its web and app experiences. The new formats on Drizly unlock new ways of messaging to one of the largest audiences of high-intent alcohol shoppers in North America. Industry leaders including Espolon, a brand of tequila from Campari, have been among the first beverage alcohol brands to leverage Drizly’s new ad formats. Early results have shown high engagement with recent campaigns showing over 70% of the video being watched.
“We know that it has become increasingly challenging for brands to capture a shopper’s attention in today’s crowded advertising ecosystem, and the new multimedia ad formats on Drizly allow our partners to cut through the noise with brand-owned content that excites, inspires, and informs,” said Amit Patel, General Manager, BevAlc Advertising of Uber’s advertising division.
”Together, these video advancements across Uber will pave the way for how advertisers reach audiences when it matters most,” added Grether. “We look forward to continuing to innovate and bring advertisers unique opportunities to connect and engage.”
About Uber Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 39 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About Drizly Drizly, an Uber company, is a leading beverage alcohol e-commerce platform. Millions of consumers of legal drinking age turn to Drizly to get the best drinks for the moment, delivered. With one of the widest selections of beer, wine, and spirits, Drizly offers convenient delivery options with a tailored shopping experience based on what consumers are shopping for – whether that’s a gift, a big order for an event, or drinks for a casual night at home. Today, Drizly partners with thousands of retailers and suppliers to help them to reach new customers, tap into key market and customer insights, and diversify their business to grow sales. As the industry leader, Drizly is building the best shopping experience for beverage alcohol.