The campaign aims to address the biggest barrier to electric car adoption: lack of public awareness. More than 50% of Californians know next to nothing about electric cars, according to UC Davis research.
In a poll of Veloz members release, sector leaders identified the top benefits of owning and driving an electric car as: no tailpipe pollution (71%), overall performance (54%), HOV lane access (45%) and long-term cost savings (40%). They identified the top consumer misperceptions as: limited range (77%), lack of charging stations (60%), lower performance (45%), and higher cost (42%). Sector leaders overwhelmingly identified lack of consumer awareness (62%) as the major barrier to electric car adoption today, scoring that choice 20 points higher than any other answer.
“Tough guy Arnold Schwarzenegger has no problem making fun of himself. Imagine a world leader like that—willing to do what it takes for the greater good,” said Mary Nichols, who serves on the Veloz leadership team. “For some members of our unlikely coalition, this campaign is tricky and treads difficult territory. Change is hard. But everyone knows the future is electric, and California, for one, is committed to capturing the market advantage.”
Veloz is a nonprofit organization made up of a high-powered, diverse board and members from key sector companies, agencies and nonprofits. Veloz organizes the “Electric For All” campaign, the largest and most inventive multi-stakeholder public-awareness campaign for electric cars in the United States. With unparalleled stakeholder leadership, Veloz is uniquely able to accelerate awareness and ignite passion for electric cars through public-private collaboration, public engagement and policy education