The advertising industry is getting ready to learn how to offer contextual advertising in cars. In a video from AdAdge, Jack Krawczyk discusses Pandora advertising in cars. Pandora is expected to be in one-third of cars sold by the end of the year.
Pandora is one of the most popular streaming media apps and the company is hoping to be as ubiquitous in the automotive space. Pandora is opening up its box with great music at SXSW at the Gatsby inAustin’s Red River District. More than 35 acts are scheduled to perform over four days March 12-15 that will streamed live. Types of music played will include electronic, pop, hip hop, R&B, Americana, indie rock and eclectic music.
In an interview with iMedia Connection, Heidi Browning is the SVP of strategic solutions at Pandora, said some interesting things bout Pandora: