Gender gap closes for millenial car buyers Car Shopping and Gender Report, reveals that both men an women feel confident in the car buying process, especially millennials. According to the study

Car tech influences car buying decisions, especially safety, ADAS & ease of use

autotrderfeaturesAutoTrader in its 2014 In-Vehicle Technology Shopper Influence Study showed how vehicle technology influences car and truck buying decisions.

Vehicle owners give great priory to safety features over infotainment (84 percent). Blind spot detection and back-up cameras/sensors top the safety list.