This season consumers shopping for a new car or truck may be looking online now more than ever. Nearly half of Americans (47 percent) said
Many consumers think that safety features should be standard and smartphone connectivty ranks as a highly desireable feature. Aslo avout 48 percent pick as a
Edmunds.com Car Shopping and Gender Report, reveals that both men an women feel confident in the car buying process, especially millennials. According to the study
The car buying experience can be fraught with anxiety, remorse and utter disgust. Even with new car buying services such as TrueCar or Edmunds.com the
Continental’s recent study found that U.S. consumers, even teens still want to own cars. They also want to blend their personal technology with car technology.
A new study by Accenture shows what car buyers want digitally from auto buying websites. Buyers are ready to buy cars completely online. Three-quarters of
AutoTrader in its 2014 In-Vehicle Technology Shopper Influence Study showed how vehicle technology influences car and truck buying decisions.
Vehicle owners give great priory to safety features over infotainment (84 percent). Blind spot detection and back-up cameras/sensors top the safety list.