@CES Magna Shows Next Gen 800V eDrive & Impaired Driving Tech

As CES 2024, Magna is off to an electrifying start with the global unveiling of its next generation 800V eDrive solution and technology that detects impaired driving.


Magna’s next generation eDrive is a drop-in solution that incorporates several advanced technologies, resulting in significant reductions in weight and size, enhanced performance, extended driving range and sustainability. It offers enhanced flexibility due to its lightweight (75 kg) design and 20% reduction in height from Magna’s prior generation eDrive.

A key technology and a supplier industry-first advancement is the ability to rotate the eDrive 90 degrees around the drive axis, which allows improved system integration in the front and rear vehicle space. The system also achieves up to 93% efficiency in real-world driving (including WLTC and highway), which significantly improves efficiency across a wide range of vehicle speeds, making it more versatile.

“We are steadfast in our commitment to creating exceptional driving experiences while supporting a sustainable future,” said Diba Ilunga, President of Powertrain at Magna. “Our next generation eDrive is a true embodiment of this pledge, showcasing unparalleled sustainability in both its product design and production methodology. Through seamless integration of our systems, we have successfully reduced our reliance on aluminum and heavy rare earth materials, resulting in a significant reduction of CO₂ emissions during production by approximately 20% compared to previous generation eDrives. This exceptional achievement serves as a tangible testament to our dedication to sustainable innovation, as we forge ahead towards a brighter, greener future.”

Offering versatility to its customers, Magna’s next generation eDrive can be applied as a primary or complementary secondary drive solution with an optional eDecoupling unit for vehicles in the C, D, and E segments.

Magna introduced a breath and camera-based pre-development technology designed to combat impaired driving. The cutting-edge solution represents a significant milestone in the ongoing efforts to enhance road safety.

The new safety technology determines if drivers are “fit to drive” in a fast, reliable and affordable way. The integrated solution combines key elements of the interior sensing system, which utilizes camera technology to detect driver distraction, drowsiness and intoxication through pupillary signals, with infrared sensor technology developed by Senseair, a leader in air and gas sensing.

New impaired driving prevention technology uses a combination of vision and breath-based technologies

Cockpit-embedded sensors, placed in proximity to the driver, measure and quantify the alcohol and carbon dioxide levels in diluted exhalations from the driver. The technology is intended to passively detect an intoxicated driver with a blood alcohol concentration at or above the legal limit of 0.08 percent in all states except Utah, where the legal limit is 0.05 percent.

“As we continue to support the company’s vision of advancing mobility for everyone, our team is focused on delivering active safety innovations that help reduce accidents and fatalities,” said Bill Snider, President of Electronics at Magna. “We are working with our customers and the industry to take a significant step forward in making the roads safer for all who share them.”

Drunk driving claimed more than 13,000 lives in 2021 or about one-third of all traffic-related deaths in the U.S., according to the National Highway Traffic Safety Administration. Magna’s new solution focuses on alcohol detection, the most common substance associated with impaired driving crashes.