ITS World Congress #ITSWS2022 Round-Up: Honda, DENSO, AECC, AEye, Otonomo Tech. & StreetLight

At ITS World Congress in Los Angeles this week will be many interesting presentations and displays from Honda, DENSO, Automotive Edge Computing Consortium, AEye, Otonomo Technologies and StreetLight.

Honda’s Driver Assist, Info & Carbon Neutrality

Honda Motor Co., Ltd. will showcase its latest initiatives to realize carbon neutrality, as well as developments in next-generation driver assist technology, information-communication and control technologies, at the Intelligent Transportation Systems (ITS) World Congress 2022 in Los Angeles, California

Honda exhibits
Honda initiatives toward the realization of “zero traffic collision fatalities”
Initiatives to cut traffic collision fatalities in half by 2030
  • Honda SENSING 360
    Featuring omnidirectional sensing which removes blind spots around the vehicle, Honda SENSING 360 contributes to the avoidance of collisions with other vehicles and pedestrians as well as a reduction of the driving burden. The knowledge and know-how amassed through the research and development of Level 3 automated driving technologies have been utilized in the development of Honda SENSING 360.

  • Honda Drive Data Service
    Utilizing driving / vehicle behavior data and location information, the system analyzes and evaluates the traffic environment including locations where brakes are used frequently. Honda Drive Data Service is designed to reduce the risk of traffic collisions by identifying potentially dangerous spots on the road which may cause traffic collisions and enabling the user to improve the traffic infrastructure.

  • Road Hazard Condition Monitoring System
    Honda is piloting a prototype, in-vehicle system that uses ADAS (advanced driver-assistance system) cameras to detect hazardous road conditions such as potholes and construction zones, and provides relevant alerts to drivers and motorcyclists in the vicinity. The system is designed to enhance the safety of everyone sharing the road by calling attention to potential road hazards before vehicles pass through the area. Watch a demonstration of Honda’s prototype road hazard condition monitoring system at
Ongoing research into future technologies to achieve zero collision fatalities by 2050
  • Technology to Understand People
    Honda aims to reduce human error that causes traffic collisions to zero by revealing the true factors behind human error through causal analysis of brain activities and risk-taking behavior while driving.
  • Driver Augmentation HMI (human-machine interface)
    This technology helps give peace of mind suited to the driving behavior and respective traffic situation of each individual by providing driver-assistive support. Honda’s goal is to reduce the occurrence of human error while driving.
  • Pedestrian Dart-out Prevention System (Warning System for Pedestrian Terminals)
    This system enables cooperation between cars and pedestrians by sending alerts to pedestrians in a potentially dangerous position and enabling them to refrain from darting out in traffic. Moreover, the system notifies vehicles in the vicinity of pedestrians who cannot be seen from the moving vehicle due to obstacles such as parked cars along the roadside.
  • Safe and Sound Network Technology
    Honda will strive for the realization of a “collision-free” mobility society by connecting everyone sharing the road through telecommunications, making it possible to predict potential risks and help people avoid such risks before collisions occur.
Honda initiatives toward the realization of carbon neutrality
  • Honda Mobile Power Pack e: (MPP e🙂
    As part of Honda’s pursuit of carbon neutrality, Honda will expand the use of renewable energy through further utilization of Honda’s portable and swappable batteries. These batteries can be shared among various products and other electrified products, which take advantage of unique characteristics of MPP e:.
  • Honda Fuel Cell Systems
    A new fuel cell system jointly developed with GM achieves lower cost and long lasting durability. Having the capability to connect multiple units to increase output, the system can expand the application from mobility to power generation for various industries. With this fuel cell system, Honda is striving to popularize the use of hydrogen.

ITS 2022 Honda booth website
Release date and time: Monday, September 19, 2022 at 11:00AM (GMT-7)

DENSO’s Displays & Panels

DENSO, a leading mobility supplier, will exhibit and participate in panels at ITS World Congress 2022 in Los AngelesSeptember 18-22.

DENSO’s booth, #811, will feature displays centered on how the company’s future vision and product portfolio are powering its pursuit of its Two Great Causes: Green — achieving carbon neutrality by 2035 — and Peace of Mind — creating a safe and seamless world for all. Among the displays, one will outline how DENSO is using blockchain technology and advanced QR codes to increase the carbon footprint traceability of vehicle batteries. This helps build trust and reliability in supply chains and contributes to greater sustainability as electric vehicles become more prevalent.

Roger Berg, vice president of North America R&D at DENSO, will join two panels:

  • Monday, Sept. 191-2 p.m. PT, Exhibit Hall Education Theater: C-V2X for Safety Services
    • Who:
      • Brad Stertz, Director of Government Affairs at Audi
      • Jim Misener, Global V2X Ecosystem Lead, Qualcomm
      • Tim Johnson, a Director of IoT Sales in the public sector
    • What:
      • Together they’ll discuss how C-V2X safety services, such as traffic signal pre-emption and road hazard information, are saving lives and why it’s important to preserve and expand spectrum for these types of solutions.
  • Tuesday, Sept. 202-3pm PT, Exhibit Hall Education Theater: Edge Computing and the Future of Connected Vehicle Services
    • Who:
      • Said Tabet, Distinguished Dell Engineer and AECC Board Member
      • Ludovico Fassati, SVP America and President B2B America, Nexar
      • Alex Oyler, Director, North America, SBD Automotive
    • What:
      • Panelists will provide an overview of the connected vehicle services ecosystem and discuss data management and transfer challenges that currently exist in the space. They’ll also give updates on the Automotive Edge Computing Consortium’s (AECC) work to help conquer these data hurdles using an edge computing approach.

“DENSO is dedicated to creating a mobility future that’s sustainable, safe and efficient for all,” Berg said. “Participating in events like ITS World Congress 2022 enhances our efforts to accomplish this. It also strengthens our commitment to innovate in emerging areas and to collaborate with new partners so we can contribute to a better world. We look forward to connecting with attendees who share this same passion.”

While DENSO has a 70-year history of manufacturing leading automotive components and technology for automakers worldwide, the company’s participation at the show reflects its broadening focus on mobility.

In 2018, DENSO announced its Second Founding, a strategic shift designed to add new, digital-first capabilities in addition to its hardware expertise to enhance the company’s offerings in electrification, automated driving, mobility and non-automotive fields.

For those interested in working at an automotive supplier with an eye on the future while supporting its employees’ growth, visit

Automotive Edge Computing Consortium Panels & Events

Connected vehicle services are in everyone’s near future, but to bring them to life will require a much larger data transfer capacity from the vehicles to the edge and cloud than what is available today. To address this issue, the Automotive Edge Computing Consortium (AECC), a member-led consortium of OEMs, MNOs, and Cloud and App providers, announced a panel of AECC experts from DENSO, Dell, and Nexar will join SBD Automotive to lead an ITS World Congress panel discussion titled “Edge Computing and the Future of Connected Services.” The panel will take place on Tuesday, September 20, 2022, from 2:00 to 3:00 p.m. Pacific, at ITS World Congress, Los Angeles.

The AECC panel will include the following speakers:

  • Alex Oyler — Director of North America, SBD Automotive (Moderator);
  • Ludovico Fassati — AECC member, and Senior Vice President America, Nexar (Presenter);
  • Roger Berg — AECC Communications Vice Chair, and Vice President of DENSO’s North American Research and Development Group (Presenter); and
  • Said Tabet — AECC Board member, and Distinguished Engineer Dell Technology (Presenter)

“At ITS World Congress, AECC members, such as DENSO, Dell and Nexar will share how they are leading and shaping the success of the connected vehicle services industry through their proof-of-concept demonstrations. Executed and utilized in real-world environments, these PoCs demonstrate how to meet the expanding data management needs of connected vehicle services, including HD mapping, intelligent driving, mobility-as-a-service, and more,” said Ken-ichi Murata, President and Chairperson of the AECC, and Fellow at Connected Company at Toyota. “I encourage organizations within the ecosystem to apply to the PoC program to work with one or more of our member companies to examine the best ways to process vehicular data in multiple clouds and edge computing environments.”

AECC PoC #1: Enabling a Geolocation Parking Service with AECC Distributed Edge Architecture – KDDI, Nexar, Oracle Japan

AECC’s newest member-led PoC, conducted by KDDI Corporation, Nexar Inc., and Oracle Japan, demonstrates how connected vehicle geolocation services could reliably find free street parking spaces in a business district. To keep costs low, the PoC used regular cars, standard dash cameras, 5G network connectivity through two existing edge networks and a standard commercial cloud service for vision AI-based processing and data analytics. The test not only verified AECC’s concept for scaling mobility services using existing edge and cloud infrastructure but showed that the communication path between a car and edge clouds can be dynamically switched based on a car’s geographic location without requiring cached high latency resolution interruption or data concentration infrastructure.

“Using the AECC’s automotive edge computing approach is the key in scaling the geolocation parking service in near real-time and cost-effectiveness,” said Bruno Fernandez Ruiz, CTO and cofounder of Nexar. “The PoC was able to reduce locally produced data and minimize unnecessary transmission of that data to and from the cloud data centers, delivering them right back to connected vehicles. Plus, the PoC’s scalable distributed edge computing approach has been able to bypass all challenges of centralizing geolocation data from millions of vehicles. We’re eager to be working with these companies to solve the connectivity and computing challenges of the future.”

AECC PoC #2: Using ODT for Connected Vehicles to Reduce Cell Congestion in Existing Mobile Networks – DENSO, KDDI, Toyota

Conducted by DENSO, KDDI Corporation, and Toyota Motor Corporation, this AECC proof-of-concept demonstration simulated how to address network congestion for connected vehicles, using an HD mapping application within an urban LTE environment. Using existing network resources, AECC’s low-cost, distributed edge computing approach, known as opportunistic data transfer, or ODT, the PoC demonstrates how to prioritize data needed for connected vehicle services.

“Global deployments of connected vehicles can climb to hundreds of millions, and eventually billions, of users. Resolving network congestion simply by adding bandwidth is too expensive and impractical to scale,” said Roger Berg, AECC Communications Vice Chair and Vice President at DENSO’s North American R&D Group. “Using AECC’s ODT framework, this PoC showed that no matter where vehicles travel, critical data and services are prioritized to ensure the safety and functionality of vehicles and global fleets. By optimizing the high volume of HD mapping data during peak and non-peak hours using existing network resources, the PoC demonstrates how to avoid network congestion caused by the growing spectrum of data-intensive mobile services.”

AECC PoC #3: Enabling Distributed Edges for HD Mapping – Oracle Japan

Creating and distributing an HD map in hundreds of millions of connected vehicles is a massive data challenge. To understand how to make HD map data accessible and affordable to a growing ecosystem of connected vehicle services, the AECC PoC conducted by Oracle Japan used AECC’s data offloading approach at distributed edge computing locations as well as AECC’s edge server selection approach to ensure that HD map data was distributed as the vehicle is moving, and that processing occurs at the server where the data resides.

The results verified that AECC’s approach to data integration offers a more affordable solution by enabling interoperability with multiple clouds, and up to a 10 times reduction in query latency using a subquery component. The PoC also determined the optimal driving route for each vehicle, considering factors such as road width and traffic congestion, with an average processing time of fewer than 200 milliseconds.

AEye LiDAR Showcased

AEye, Inc. (NASDAQ: LIDR), a global leader in adaptive, high-performance lidar solutions, will showcase how the versatility of its lidar can be used to deliver optimized solutions across the Intelligent Transportation Systems (ITS) market at ITS World Congress 2022, taking place in Los Angeles from September 18 to 22, 2022.

AEye’s lidar solves the major technological limitations traffic agencies face today with improving traffic flow and increasing road safety. It does this by providing the most relevant data to maximize detection reliability, enabling authorities to respond faster, reduce cost of operations, predict conditions, and be more preventive with safety measures. By eliminating irrelevant data capture, AEye provides traffic agencies the speed and accuracy needed from a remote sensing solution, and does so in all weather, lighting, and environmental conditions.

AEye offers the industry’s only adaptive, solid-state, and software-definable lidar – 4Sight™ – which allows for multiple applications and both long-and-short-range detection using only one sensor. The 4Sight platform allows for more accurate, timely, and reliable vision as compared to camera or radar-only systems, and extends detection to over 350 meters to better locate, identify, and track moving objects.

The 4Sight perception solution for ITS has the ability to adapt to any situation and requirement within any ITS application, including automated tolling, smart intersections, traffic monitoring, highway incident detection, and more. Users can customize detection capabilities and performance modes according to the use case.

During ITS World Congress, AEye will offer multiple ways for customers and media to learn more about its groundbreaking technology at Stand #1403:

  • Application Demos: Witness AEye’s long-range and short-range detection capabilities for automated tolling, incident detection, pedestrian safety, and smart intersections, powered by 4Sight.
  • Executive Discussions: Meet executives and discuss the unrivaled flexibility of adaptive lidar to support any ITS application and improved 3D perception.
  • Integrator Partner News: Be the first to learn of new partnerships with leading ITS integrators focused on the future of transportation.

“We’re excited to share a wealth of information with attendees at this year’s ITS World Congress, especially how adaptive lidar delivers a level of safety, accuracy, and cost-savings not achieved before. Traffic and ITS managers who meet with us will be better prepared to plan ITS initiatives, as well as to respond to grant opportunities like the SMART program, which leverages advanced smart community technologies and systems to improve transportation and efficiency,” said Brent Blanchard, AEye’s GM of Industrial Markets.

AEye is the first and only lidar company to validate its sensor’s performance and reliability through a leading third-party testing service and recently passed the milestone of more than 100 patents filed globally, spanning four continents and more than 10 countries. In addition, in 2021, AEye became a publicly-traded company listed on the Nasdaq stock exchange, doubled in size, and opened offices in Korea and Japan. In April 2022, AEye opened an office in Munich to support European customers in the automotive, mobility, trucking, logistics, and smart infrastructure sectors.

Otonomo Tech’s Ben Volkow

Otonomo Technologies Ltd. (Nasdaq: OTMO), the platform powering the mobility economy,  announced that the company’s CEO and Co-founder Ben Volkow will be speaking on a special interest panel session at ITS World Congress 2022 about the applications and challenges of big data in transportation. Volkow will be joined by Noam Maital, CEO at NSM Ventures, Jim Ray, corporate president at HNTB Corporation, Wee shann Lam, senior group director in technology and industry development at the Land Transport Authority (LTA) Singapore, and Google Public Sector’s head of industry solutions Monali Shah. ITS World Congress is a global event that brings together world leaders, practitioners, policy makers, researchers, and private industry to reimagine mobility and transform outcomes for future generations.

StreetLight Big Data

StreetLight uses Big Data and proprietary Route Science® to measure transportation, providing on-demand analytics for vehicles, bikes, pedestrians, and transit via its StreetLight InSight® SaaS platform for mobility. The company provides innovative digital solutions to help communities reduce congestion, improve safe and equitable transportation, and maximize the positive impact of infrastructure investment.