Detroit Auto Show Media Day Round-up: Biden, Ford–7th Gen Mustang, Lincoln, General Motors, Jeep, Stellantis, Chrysler, Brose, Hyundai Mobis & Asahi Kasei

The Detroit Show—formerly called NAIAS now called North American International Detroit Auto Show opened today after three years. At the event was President Biden, Ford–7th Gen Mustang, Lincoln, General Motors, Jeep, Stellantis, Chrysler, Brose, Hyundai Mobis and Asahi Kasei.

President Joe Biden attended celebrating American-made electric vehicles, stating that “The great American road trip is going to be fully electrified,” touting the 35 states to be part of a network of 500,000 charging stations.
He said “It used to be that to buy an electric car you had to make all sorts of compromises, but not now, thanks to American ingenuity, American engineers, American auto workers, that’s all changing. Today, if you want an electric vehicle with a long range, you can buy one made in America.”

Also at the show were U.S. Transportation Secretary Pete Buttigieg and U.S. Secretary of Energy Jennifer M. Granholm.

“Today, with funding in President Biden’s Bipartisan Infrastructure Law, we are taking an important step to build a nationwide electric vehicle charging network where finding a charge is as easy as locating a gas station,” said U.S. Transportation Secretary Pete Buttigieg. “With the first set of approvals we are announcing today, 35 states across the country – with Democratic and Republican governors – will be moving forward to use these funds to install EV chargers at regular, reliable intervals along their highways.”

“Making electric vehicle charging accessible to all Americans is critical to achieving a transportation sector that improves our environment and lessens our dependence on oil and gas,” said U.S. Secretary of Energy Jennifer M. Granholm. “This first group of 35 plans from States, the District of Columbia, and Puerto Rico now have the green light to build their pieces of the national charging network to ensure drivers can spend less on transportation costs while commuting confidently by charging along the way.”

Ford–7th Gen Mustang, F-150 Lighting, Bronco Heritage & More

Ford once again sounds a wake-up call for sports car lovers around the world with the introduction of the all-new Ford Mustang. The seventh generation is the most exhilarating and visceral yet, from its fighter jet-inspired digital cockpit to new advanced turbocharged and naturally aspirated engines to its edgier yet timeless exterior design.

“Investing in another generation of Mustang is a big statement at a time when many of our competitors are exiting the business of internal combustion vehicles,” said Jim Farley, CEO of Ford Motor Company. “Ford, however, is turbocharging its ICE growth plan, adding connected technology, opinionated derivatives, and hybrid options to our most profitable and popular cars – all in the Ford Blue family – on top of investing $50 billion in electric vehicles through 2026.”

The new Mustang adds another chapter to an icon, delivering the looks, sound and appeal of the world’s best-selling sports coupe for seven years running*. Whether convertible or coupe, V8 or turbocharged 4-cylinder, manual or automatic, Mustang has options at multiple price points and performance levels.

A completely rethought interior

Behind the chiseled exterior silhouette of the seventh-generation Mustang lies the most technologically advanced, driver-centric cockpit of any Mustang to date. The fighter jet-inspired cockpit offers the driver two flowing and curved displays that can be quickly customized to show information the driver wants or needs to see.

The car’s 12.4-inch digital instrument cluster can be customized to display different animated designs and new drive-mode dependent visuals. Based on the same Unreal Engine 3D creation tool used in modern video games, when choosing personalized drive mode settings, the car’s current setup is displayed on the center stack as real-time graphical renderings. Settings can be adjusted by simply swiping the graphic to rotate the car virtually in a true gamified style

“We’re taking advantage of every pixel,” said Craig Sandvig, Ford Mustang interaction design manager. “We can be creative in showing necessary driving information and give the driver control of selecting colors, classic Mustang gauges or even a ‘calm’ screen where only minimal details are displayed.”

Mustang’s default instrument gauge setting has shifted from traditional, cool blue and light grey tones to an ultra-modern, copper appearance theme also shared with Mustang Mach-E. From there, almost everything in the displays – and the ambient interior lighting – can be configured to selected tones, while instrument clusters adapt to drive mode selection.

When choosing personalized drive mode settings, the car’s current setup is displayed on the center stack as real-time graphical renderings. Settings can be adjusted by simply swiping the graphic to rotate the car virtually in true gamified style.

This digital instrument cluster can be optionally configured to flow seamlessly into a 13.2-inch SYNC® 4 center stack behind a single piece of integrated glass that’s angled toward the driver.

“We knew what customers wanted and designed the most digital Mustang ever while retaining the all-important driver-focused cockpit,” said Ricardo Garcia, Ford interior design manager. “Removing some of these physical buttons, such as radio and climate control, and integrating them into a digital display was popular in research with Millennials, Gen-Z and traditional Mustang drivers alike.”

Beyond the screen, an all-new race-inspired flat-bottomed steering wheel provides more space when getting seated.

Outside the vehicle, animated welcome lighting greets drivers as they approach and, upon entry, Mustang splash screens come to life. And for those who enjoy the sound of a revving engine, Mustang introduces Remote Rev, providing the ability to rev the car’s engine remotely using the key fob.

Mustang has a standard cloth interior featuring all-cloth seats with optional Micro Suede vinyl inserts and black seat belts, while Premium models benefit from upgraded wrapped and accent stitched across the instrument panel and door trim. EcoBoost models feature Ford’s ‘ActiveX’ synthetic leather upholstery with multiple color options, while GT models gain leather seat inserts.

Higher series models offer an upgraded, full-leather steering wheel, as well as a choice of color accent stitching and a unique upholstery perforation across the seat inserts, complemented by color-coordinated, asymmetric accent striping on the seat belts.

The center console can also incorporate an available wireless mobile phone charging pad while new overhead USB ports are installed above the cockpit, conveniently placed for track cameras and other devices, helping prevent wires from draping across the cabin.

The available B&O Sound System is optimized for the car’s interior, contributing to the visceral experience of Mustang ownership. Customers can share the ultimate driving playlist through Apple CarPlay and Android Auto, both of which are fully compatible with SYNC 4.

Amazon Alexa Built-In with Ford Streaming allows music and podcasts to be played with simple voice commands. Like the all-electric Mustang Mach-E SUV, the all-new Mustang features Ford Power-Up software update capability.

Edgier design with timeless Mustang cues, plus more customization

The seventh generation adds modern chiseled looks to its heritage-inspired design, which sets out to appeal to the broadest Mustang customer mindset yet.

Its low, horizontal brow across the front emphasizes overall frontal width, while the upper grille design shape is influenced by the original 1960s design. The Tri-Bar LED headlamps continue the Mustang’s classic lighting signature. Its sleek roofline, broad sprinting stance and shortened rear overhang are also true to the authentic proportions of the first generation, while the widened rear haunches point to the power over the wheels in true Mustang style.

The roofline is optimized for driver entry and exit without removing their helmet on the track, and an extended rear deck houses a new crisp signature tri-bar lighting and redesigned diffuser for improved aerodynamic balance in the rear.

Each model in the Mustang lineup carries its own unique front end. GT is differentiated from EcoBoost models by larger, more aggressive grille openings, engineered to allow increased airflow, reflecting the increase in power and performance. The car’s aerodynamics are optimized further with the addition of new hood vents and redesigned front splitter.

“Both the EcoBoost and Mustang GT have unique styling cues that deliver on their promise of Mustang Performance,” said Christopher Walter, Ford Mustang design manager. “The new Mustang is more chiseled and edgier, leaning into Mustang’s classic brawniness and timelessness.”

Mustang convertible continues its drop-top legacy offering maximum open-air freedom. A simple, one-touch activation with a single-handle center latch opens and closes the fully lined and insulated fabric roof. The compact roof design and independent rear suspension also contribute toward segment-leading trunk space that can accommodate up to two golf bags.

The all-new Mustang launches with 11 exterior color options including two new shades, Vapor Blue and Yellow Splash, complemented by new stripe colors and designs. Customers also can choose from three Brembo brake caliper color options: Black, Red and Grabber Blue, plus an all-new lineup of alloy wheels, ranging from 17-inch standard size on base models to 19-inch for GT with optional 20-inch alloy wheels.

New for the 2024 model year is the Mustang Design Series, providing further customization options straight from the factory. The Bronze Design Series Appearance Package adds Sinister Bronze alloy wheels with bronze badges, and is available on both EcoBoost and GT models, with or without the optional Performance Pack.

Most Advanced and Athletic Engines Ever

The way Mustang looks, drives and sounds is key to the experience that makes customers want to get in the driver’s seat and hit the road. The all-new Mustang delivers an even more exciting drive experience with new and advanced engine technologies.

It starts with Mustang GT, now powered by an advanced, 5.0-liter Coyote V8 engine. The fourth-generation 5.0-liter is set to deliver the most naturally aspirated horsepower of any Mustang GT thanks to an innovative dual air intake box and dual-throttle body design, that helps minimize induction loss by enabling higher air flow rates.

“This is the most athletic and confidence-inspiring Mustang EcoBoost and GT to drive yet,” said Ed Krenz, Ford Mustang chief nameplate engineer. “Whether driving an automatic or manual transmission, thanks to drive modes combined with fine-tuned digital engine, suspension and steering controls, we’re now able to give drivers peak performance everywhere, from their favorite roads to their local track.”

Ford has saved the manual transmission for a new generation and the 5.0-liter V8 continues to offer a standard six-speed manual transmission for customers who want an uncompromised connection to eight-cylinder power. Ford’s advanced 10-speed automatic transmission is available, and it almost instantaneously reconfigures its shift patterns to match the selected drive mode.

Customers who desire Mustang’s fun-to-drive feeling with fuel efficiency benefits can opt for the EcoBoost model, powered by an all-new, four-cylinder turbocharged 2.3-liter powertrain.

The feeling of freedom and confidence Mustang instills in its drivers is amplified when they take control of how the car behaves.

On a twisty back road or a weekend track day, the driver can quickly adjust steering effort, engine response, and transmission and electronic stability control settings through six available Drive Modes to create the perfect Mustang at any time. These are Normal, Sport, Slippery, Drag, Track plus a customizable setting with up to six individual profiles, tailored to the driver’s view ahead of them. As each mode is selected, high-fidelity graphics in the digital instrument panel bring the mode to life.

Mustang GT and EcoBoost models are both available with an optional Performance Pack, which adds a host of track-focused features, including a front Tower Brace, Torsen® Limited Slip differential and optional MagneRide active suspension, wider rear wheels and tires, and larger, 390-millimeter front and 355-millimeter rear Brembo brakes. The GT Performance Pack adds brake ducts for even more enhanced cooling and a standard auxiliary engine oil cooler. Performance Pack also offers optional Recaro® seats and active exhaust.

Mustang GT with manual transmission includes standard rev-matching that helps hold engine RPM when the clutch is engaged. This retains peak torque between manual gear changes, delivering even more precision, thrill and better refinement.

Quicker steering ratios and minimal compliance from steering wheel to tire significantly enhances the car’s cornering dynamics, with increased straight-line power.

A segment-first electronic drift brake takes new technology to the racetrack, unlocking the rear-wheel-drive drifting capability of Mustang with the visual appeal and functionality of a traditional, mechanical hand brake. The Performance Electronic Parking Brake comes standard with the Performance Pack on all Mustang models, engineered for novice drivers to learn and improve their drift skills while also providing expert drivers with a competition-ready system.

More Available Advanced Driver Assistance Technologies

The new Mustang comes equipped with Ford Co-Pilot360™ features, including Speed Sign Recognition, Intelligent Adaptive Cruise Control with Stop-and-Go, Lane Centering Assist, Evasive Steer Assist and Reverse Brake Assist. Another key feature is Active Pothole Mitigation, included with the Performance Package, which continually monitors suspension, body, steering and braking input and adjusts suspension response accordingly.

Owners can stay connected with their car via the FordPass™ app in other ways, utilizing free remote features such as remote vehicle start and stop, door locking and unlocking, scheduling a start time, locating the vehicle, and vehicle health and status checks. The FordPass app provides important vehicle information available to users, including fuel and oil levels, service history and warranty information.

The all-new Mustang goes on sale in the U.S. starting in the summer of 2023 and is assembled at Flat Rock Assembly Plant in Flat Rock, Mich.

Ford is offering Detroit attendees a fresh chance to get up close and personal with a slew of new Ford vehicles – including the all-new, seventh-generation Mustang that debuts Sept. 14.

“As we kick off the next chapter of the Mustang story, this is also going to be the first opportunity many have had to experience F-150 Lightning and the Bronco Heritage,” said Suzy Deering, global chief marketing officer, Ford Motor Company. “The return of the Detroit Auto Show is a great opportunity to interact with our customers and give them the opportunity to experience Ford’s incredible new vehicle lineup.”

The festivities begin Sept. 14 with The Stampede, a festival-inspired celebration of all things Mustang that culminates in the global reveal of the new Mustang at 8 p.m. EDT, which will also be on display during the auto show’s public days at Huntington Place convention center Sept. 17-25.

Mustang fans, owners and Ford employees who registered for The Stampede met at Ford World Headquarters with their Mustang vehicles and parade together to Hart Plaza in Detroit. (Those interested who have registered can also join the party directly at Hart Plaza.)

Those attending The Stampede were encouraged to wear attire inspired by their favorite period in Mustang history, from the 1960s through today, to celebrate every decade of the car’s existence.

From trail conquering to electric power: Ford vehicle lineup delivers

On the show floor, Ford will give attendees the chance to check out a wide range of vehicles, from trail-conquering off-roaders to innovative electric vehicles. The Detroit Auto Show lineup includes:

  • F-150 Lightning, the innovative all-electric pickup that’s part of the Ford F-Series, America’s best-selling trucks for 45 years*.
  • Mustang Mach-E, an electric SUV that offers the 0-60 thrills Mustang is famous for in a sleek package featuring the latest technology.
  • Bronco two- and four-door, including Bronco Heritage edition with styling cues from the 1966 original, and special edition off-roaders Bronco Raptor® and Bronco Everglades.
  • Bronco Sport, a rugged small SUV designed with unmistakable Bronco styling and off-road capability.
  • Maverick, the versatile North American Truck of the Year winner with endless customization opportunities and smart technology.
  • F-150 Raptor R, equipped with a supercharged V8 engine that makes it the most powerful production Raptor ever.

Lincoln showcases new Corsair – and looks to the future

Attendees will also see how Lincoln continues to elevate the luxury experience with the debut of the new 2023 Corsair and stunning concepts that share a glimpse of the brand’s future vision. The display features:

  • Lincoln Corsair, the brand’s best-selling vehicle**, featuring athletic looks and new interior themes as well as ActiveGlide 1.2 hands-free advanced driver assistance system for highway driving. The plug-in hybrid Grand Touring model will also be on display††.
  • Lincoln Star, a concept that hints at the brand’s design language for future electric vehicles with its sleek, aerodynamic silhouette and connected cabin experience.
  • Lincoln Model L100, the brand’s visionary concept revealed as part of its 100th anniversary and imagined as an autonomous vehicle with an intelligent driving experience, connectivity and software-driven innovations.

Creating powerful customer experiences

The Detroit Auto Show provides an opportunity to bring unique Ford experiences to life and interact directly with customers. Attendees can hop in a Bronco SUV for a ride at the Built Wild Drive Track or experience the near-instant acceleration of F-150 Lightning. Ford also will show off its latest F-150 Raptor and Bronco Raptor models at the Dinosaur and Off-Road Vehicle Encounter, a walk-thru experience featuring animated life-size dinosaurs.

At its booth, Ford will host a series of scheduled 30-minute sessions featuring product demonstrations and Q&As with product specialists and Ford engineers. These include sessions on electric vehicles that will cover home charging solutions, route planning and charging on the road, as well as Intelligent Backup Power for F-150 Lightning customers. A Bronco session will demo vehicle features on the Built Wild Drive Track, while another will focus on connected technologies such as FordPass®, Ford BlueCruise, Alexa Built-in and Ford Power-Up software updates.

Additionally, the Ford display will host mixed and augmented reality displays that tackle a number of topics, such as a master class on the all-new Mustang, EV education, connected technology and Ford Pro commercial vehicle services.

The Detroit Auto Show public days are September 17-25.

General Motors Visited by President– EVs On Display

Today, President Biden toured General Motors’ Detroit Auto Show exhibits, experiencing firsthand a number of electric vehicle entries and concept vehicles from Chevrolet, Cadillac, GMC and Buick.
GM’s commitment to an all-electric future is on full display at the auto show, with all four U.S. brands showcasing EVs, including:

  • Chevrolet’s new EV portfolio, featuring Equinox EV, Blazer EV and Silverado EV, in addition to the Bolt EV and Bolt EUV. The Silverado EV will be built at Factory ZERO in Detroit and Hamtramck, Michigan. The Bolt EV and Bolt EUV are built at Orion Assembly in Orion Township, Michigan.
  • The GMC HUMMER EV Pickup and SUV, built at Factory ZERO
  • The Cadillac LYRIQ, built at Spring Hill Manufacturing in Tennessee
  • The Buick Wildcat EV concept

GM’s Ultium EV Platform is the foundation of the company’s electric vehicle strategy and the driver of its vision for a zero-emissions future. The platform is built on a flexible battery architecture to enable the production of EVs across different vehicle types, allowing customers to choose an electric vehicle based on level of performance, range needs and price point.

GM is making major investments in the U.S. to create or retain good jobs at all levels and support its goal of 1 million units of annual EV capacity in North America by 2025. Major U.S. investments include:

  • Factory ZERO in Detroit and Hamtramck, Michigan – 2,200 jobs and $2.2 billion investment
  • Orion Assembly in Orion Township, Michigan – Create 2,350 jobs and retain 1,000 jobs; $4 billion investment
  • Spring Hill Manufacturing in Spring Hill, Tennessee – 3,200 jobs and $2 billion investment
  • Lockport Components in Lockport, New York – 230 jobs and $154 million investment

In addition, GM and LG Energy Solution are making the following U.S. investments through their Ultium Cells joint venture:

  • Ultium Cells in Lansing, Michigan – 1,700 jobs and $2.6 billion investment
  • Ultium Cells in Spring Hill, Tennessee – 1,300 jobs and $2.3 billion investment
  • Ultium Cells in Warren, Ohio – 1,100 jobs and $2.3 billion investment

Jeep Cherokee 4xe 30th Anniversary & Jeep Wrangler Willys 4xe

The Jeep® brand is celebrating the 30th anniversary of the most awarded SUV ever with the debut of the 2023 Jeep Grand Cherokee 4xe 30th Anniversary edition today at the Detroit Auto Show at Huntington Place, hosted by the NAIAS.

“When the original Jeep Grand Cherokee debuted in 1992 by famously crashing through the glass at Cobo Hall, it literally shattered expectations and redefined what a premium SUV could be,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Three decades later and more than 7 million Grand Cherokees sold, the most awarded SUV ever is still forging new ground with the electrified plug-in-hybrid 4xe model. The Grand Cherokee 4xe 30th Anniversary edition underscores how far the Grand Cherokee has come and is yet another example of the Jeep brand’s goal to be the electrification leader in SUVs.”

The 2023 Jeep Grand Cherokee 4xe 30th Anniversary special edition represents the most technologically advanced and 4×4-capable Jeep Grand Cherokee yet, delivering 25 miles of all-electric range and 56 miles per gallon equivalent (MPGe) from a hybrid system that delivers 375 hp and 470 lb.-ft. of torque and max towing of 6,000 lbs.

On the exterior, the Jeep Grand Cherokee 4xe 30th Anniversary special edition features a unique blacked-out exterior appearance with a modified front fascia, signature blue tow hooks, dual exhaust, dual pane sunroof, new 20-inch black wheels, special-edition badging and body-color rear fascia, lower moldings, sill claddings and wheel flares.

Inside, the special-edition Grand Cherokee 4xe features black Capri leather seats, ventilated front seats, wireless charging pad, nine-speaker Alpine audio system and Uconnect 5 with a 10.1-inch touchscreen, wireless Apple CarPlay and Android Auto, plus navigation with 3D graphics. Other standard features include front/rear park assist, Intersection Collision Assist, passive entry, rain-sensing windshield wipers, digital rearview mirror and 360-degree surround view camera system.

Available for a limited time, the 2023 Jeep Grand Cherokee 4xe 30th Anniversary edition has a U.S. manufacturer’s suggested retail price (MSRP) of $4,700 for the package and opens for orders later this year, with vehicles scheduled to begin arriving to Jeep dealers by early 2023.

The 2023 Jeep Grand Cherokee 4xe 30th Anniversary edition will be on display at the 2022 North American International Auto Show in Detroit during public days, Sept. 17-25, 2022.

The Jeep Wrangler 4xe got a boost to its electrified lineup today at the 2022 Detroit Auto Show with the debut of the new heritage-inspired 2023 Jeep Wrangler Willys 4xe.

“Jeep Wrangler 4xe customers looking for the ultimate combination of capability and electrification, with a vintage twist, can now have it in the 2023 Jeep Wrangler Willys 4xe,” said Jim Morrison, senior vice president and head of Jeep brand North America. “The debut of the new heritage-inspired 2023 Wrangler Willys 4xe pairs 49 MPGe, 470 lb.-ft. of torque with unmatched Jeep capability, a 2.72:1 4WD low range ratio, heavy-duty Dana 44 axles and a new entry price point to the 2023 model year Wrangler 4xe lineup, which continues to be the best-selling plug-in hybrid in America.”

The 2023 Jeep Wrangler Willys 4xe boasts the performance and efficiency of 375 horsepower, 470 lb.-ft. of torque, a 17 kWh battery that readily handles most daily commutes, including 21 miles of all-electric range, as well as hours on the trail with electric-only power. and it all off with the go-anywhere capability of a 2.72:1 Selec-Trac full-time 4WD system, 30 inches of water fording, heavy-duty Dana 44 axles and mud-terrain tires. Willys 4xe factory suspension lift delivers 10.1 inches of ground clearance.

With a starting U.S. manufacturer’s suggested retail price (MSRP) of $53,995 (excluding $7,500 tax credit and $1,595 destination), the heritage-inspired Willys 4xe brings a new entry price point to the Wrangler 4xe lineup, joining Rubicon 4xe, High Altitude 4xe, and Sahara 4xe. Ordering for the 2023 Jeep Wrangler Willys 4xe is available starting today with deliveries scheduled to begin in the fourth quarter of 2022.

Unique Willys 4xe Treatment
The Jeep Wrangler Willys 4xe features standard LED headlamps and fog lamps, Alpine 9-speaker premium audio, all-weather floor mats, rear limited-slip differential, rock rails, black grille, and 17-inch black-painted alloy wheels wearing LT255/75R17C mud-terrain tires. A special ‘Willys’ decal on the hood, trimmed in the 4xe’s signature Electric Blue, and an ‘Electric 4-Wheel Drive’ decal on the swing gate signify that this Willys is a 4xe plug-in hybrid. Electric Blue is also used to accent the front and rear Willys tow hooks, the Jeep badge and the Trail Rated badge. An available Sun and Screen Package, featuring the class-exclusive Sky One-Touch Power-Top and the Uconnect 4C NAV with 8.4-inch touchscreen, is optional on the Willys 4xe.

Jeep Wrangler Willys 4xe is assembled at Stellantis’ Toledo Assembly Complex in Toledo, Ohio. Vehicles are scheduled to start arriving at dealers in the fourth quarter of 2022.

Wrangler Willys 4xe Advanced Powertrain 
The Jeep Wrangler Willys 4xe provides a unique on- and off-road experience. The most advanced powertrain ever developed for a Jeep Wrangler maximizes efficiency with 49 miles per gallon equivalent (MPGe) while eliminating range anxiety, delivering pure-electric operation for most daily commutes and hours on the trail.

Torque from the electric motors in the Wrangler Willys 4xe’s hybrid powertrain arrives instantly on demand from the driver. The powertrain also delivers fuel-saving, seamless start-stop operation of the engine.

The Jeep Wrangler Willys 4xe powertrain integrates two electric motors and a 400-volt battery pack with a fuel-efficient, turbocharged, 2.0-liter four-cylinder engine and TorqueFlite eight-speed automatic transmission. This configuration maximizes the efficiency of the hybrid propulsion components and mates them with the Wrangler’s world-renowned and proven driveline.

Key output of the Wrangler Willys 4xe powertrain includes 375 horsepower (280 kW), 470 lb.-ft. (637 Nm) of torque and 49 MPGe from the following components:

  • 2.0-liter turbocharged I-4
  • Engine-mounted motor generator unit
  • Transmission-mounted motor generator unit integrated into eight-speed automatic transmission
  • 400-volt, 17-kWh, 96-cell lithium-ion, nickel manganese cobalt battery pack

The 2.0-liter turbocharged I-4 is a high-tech, direct-injection engine that uses a twin-scroll, low-inertia turbocharger for exceptional responsiveness, performance and fuel efficiency.

The high-voltage, liquid-cooled eTorque motor generator unit mounts at the front of the engine, replacing the conventional alternator. The motor generator spins the engine for nearly seamless, fuel-saving, start-stop operation and generates electricity for the battery pack. The second high-voltage motor generator is much more powerful. Mounted at the front of the transmission case, this large e-motor is key for pure electric operation of the Wrangler Willys 4xe.

The Jeep Wrangler Willys 4xe’s 400-volt, 17-kWh, 96-cell lithium-ion battery pack uses nickel manganese cobalt (NMC) graphite chemistry. The pack and controls mount underneath the second-row seat, where it is protected from outside elements.

Wrangler Willys 4xe E Selec Modes
The Jeep Wrangler Willys 4xe driver can tailor the hybrid powertrain to best suit each trip, whether it is filling the needs of most daily commutes in pure-electric operation, a night on the town or quietly exploring nature off-road.

  • Hybrid: The default mode blends torque from the 2.0-liter engine and electric motor. In this mode the powertrain will use battery power first, then add in propulsion from the 2.0-liter turbocharged I-4 when the battery reaches minimum state of charge
  • Electric: The powertrain operates on zero-emission electric power only until the battery reaches the minimum charge or the driver requests more torque (such as wide-open throttle), which engages the 2.0-liter engine
  • eSave: Prioritizes propulsion from the 2.0-liter engine, saving the battery charge for later use such as EV off-roading or urban areas where internal combustion propulsion is restricted. The driver can also choose between Battery Save and Battery Charge during eSave via the Hybrid Electric Pages in the Uconnect monitor

Off-road Legend 
Jeep Wrangler’s heritage is defined by its legendary off-road capability. All of the Wrangler Willys 4xe power modes are available when the drivetrain is shifted to 4Lo. The seamless integration of electric power into the 4×4 drivetrain elevates the Wrangler Willys 4xe to new levels of off-road performance. Enthusiasts will find that the instant availability of torque from the Wrangler Willys 4xe’s electric motor delivers a more precise and controlled driving experience for climbing and crawling – there’s no need to build up engine rpm to get the tires to move, minimizing driveline shock loading and maximizing control and speed.

In EV mode, the Wrangler Willys 4xe treads lightly and silently, conserving fuel, allowing occupants to focus solely on the sights and full sounds of nature. The new Jeep Wrangler Willys 4xe is equipped with a full-time 4WD system, front and rear heavy-duty Dana 44 axles and a Selec-Trac two-speed transfer case with a 2.72:1 low-range gear ratio. The intuitive system allows the driver to set it and forget it in any environment. A standard Trac-Lok rear limited-slip rear differential provides extra grip and capability in low-traction situations, such as driving over sand, gravel, snow or ice.

The Wrangler Willys 4xe includes Selec-Speed Control with Hill-ascent and Hill-descent Control. This allows the driver to control vehicle speed up and down steep, rugged grades with the transmission shift lever. Like every Jeep Wrangler, the Wrangler Willys 4xe wears a Trail Rated badge that signifies legendary 4×4 capability with equipment that includes:

  • Skid plates and front and rear blue tow hooks
  • Aggressive 17-inch off-road black-painted wheels and LT255/75R17C mud-terrain tires
  • Up to 30 inches (76 cm) of water fording

The 2023 Jeep Wrangler Willys 4xe maintains Wrangler’s renowned ease of customization with a host of Jeep Performance Parts from Mopar available when the vehicle arrives in showrooms.

Virtual Show fro those Who Don’t Go from Stellantis

For auto show fans who can’t travel to the first-ever, indoor/outdoor Detroit Auto Show at Huntington Place & Hart Plaza, hosted by the NAIAS, Stellantis has created a virtual world and is providing an alternative approach to make it easy to see the newest vehicles from Chrysler, Dodge, Fiat, Jeep®, Ram and Alfa Romeo. The virtual auto show will highlight the company’s newest technologies via highly detailed interactive product tours. Users can venture through a computer-generated, visually immersive experience with video explanations. Users will experience mobile device enhancement for an improved user experience, two additional augmented reality modules for Dodge, Jeep, several vehicle models and packages.

Users can opt for a guided tour hosted by a virtual brand ambassador who curates information depending on user preferences. The tour gives users a deeper understanding of Stellantis’ products and technologies through a 3D experience, which includes the full lineup of vehicles.

At any point during the experience, guests may opt for a self-guided tour. The user-controlled 3D environment allows viewing from various angles on vehicles, such as the new Grand Wagoneer and Alfa Romeo Giulia along with the all-new Jeep Grand Cherokee 4xe plug-in hybrid. Additionally, the viewer may select any of the vehicles for a deep dive into the technology and product applications. An easy-to-use global navigation contains quick links to specific areas.

Virtual auto show attendees can also register in a sweepstake for a chance to win a credit of up to $100,000 toward the purchase of a new Chrysler, Dodge, Jeep, Ram or Fiat vehicle. Sweepstake winners will be chosen in a random drawing and is open to anyone 18 years or older with a valid driver’s license.

2023 Chrysler 300C

Before the the opening Chrylser Chrysler brand is commemorating the nearly 70-year legacy of the Chrysler 300 with the 2023 Chrysler 300C, powered by a 6.4L HEMI® engine with 485 horsepower. The 2023 Chrysler 300C was revealed this evening near the Spirit of Detroit statue in downtown Detroit on the eve of media day for the 2022 North American International Auto Show.

The 6.4L HEMI-powered 2023 Chrysler 300C pays tribute to the Chrysler 300 and the end of an era — Chrysler 300 production will end following the 2023 model year. First introduced in 1955 and reborn in 2005, the Chrysler 300 has represented iconic American luxury and performance for decades.

“We’re celebrating the Chrysler 300 and it’s iconic legacy in the automotive world,” said Chris Feuell, Chrysler brand chief executive officer. “The Chrysler 300 changed the automotive world in so many ways, and we will carry that spirit of ingenuity forward as we transform Chrysler with a fully electrified future and breakthrough customer experiences.”

6.4L HEMI-powered 2023 Chrysler 300C
The 2023 Chrysler 300C honors the 300 model with a special, limited-production run — only 2,000 units will be offered in the U.S. with another 200 available in Canada.

The 6.4L V-8 HEMI engine makes the final version of America’s big, bold sedan even bigger and bolder, generating 485 horsepower and 475 lb.ft. of torque and driving the 300C from 0 to 60 mph in just 4.3 seconds. The 2023 Chrysler 300 can cover the quarter-mile in 12.4 seconds and can reach a top speed of 160 mph.

The 392-cu.-in., naturally aspirated engine is paired with a TorqueFlite eight-speed transmission that optimizes fuel economy while offering maximum performance with 160-millisecond shifts. Additional performance features include red four-piston Brembo brakes, a 3.09 limited slip differential, active damping suspension and black, rounded exhaust tips that accent an active exhaust system that delivers a muscular, throaty sound.

A new iteration of the tri-color 300C badge ​dresses up the exterior on the grille and rear decklid, and the 300C rides on 20-by-9-inch forged wheels​ with all-season performance tires. The exterior carries black chrome accents on the grille and lower fascia, plus black headlamp and taillamp bezels. Three exterior colors are available for the 300C: Gloss Black, Velvet Red and Bright White.

Inside, black Laguna leather front seats are embossed with the new 300C logo and further accented with unique silver stitching. Silver stitching also reaches the doors and leather instrument panel, with carbon fiber and Piano Black touches on the interior bezels.

The 300C packs a premium 19-speaker Harman Kardon audio system, and the 8.4-inch Uconnect infotainment system, as well as Android Auto and Apple CarPlay, comes standard. Advanced brake assist, Lane Departure Warning Plus and Full Speed Collision Warning Plus are just a few of the standard safety features, while comfort features include a heated steering wheel and heated and ventilated front seats​.

TrueCar Research

For the opening of the 2022 North American International Auto Show in Detroit, TrueCar, Inc. (NASDAQ: TRUE), the easiest, most efficient and transparent online destination for buying and selling new and used vehicles, refreshed its national consumer attitude survey from March regarding electric vehicles. The survey uncovered a continued growth in consumer interest and willingness to consider an EV as their next vehicle purchase. Key indicators across the board show consumers are becoming more comfortable with EVs as a viable option, and that while fears regarding charging costs and range anxiety still exist, they are lessening.

“Consumers across the nation are showing a growing acceptance toward considering an EV as their next vehicle purchase,” said Mike Darrow, President and CEO of TrueCar. “Since March 2022, the percentage of consumers reporting they would consider an EV as their next purchase grew from 52% to 59%.”

August 2022 National Consumer EV Survey Highlights:

  • Consumers’ likelihood to purchase an EV as their next vehicle continues to grow
    • EV Considerers (percent somewhat or extremely likely) up from 52% to 59%
    • EV Rejectors (percent somewhat or extremely unlikely) shrunk from 24% to 19%
  • Despite gas prices leveling off, those prices continue to drive EV consideration
    • Almost 1/3 (31%) of consumers now say they are much more likely to consider purchasing or leasing an EV due to gas prices, up from 27% in March
  • More consumers now say they would purchase an EV if it met their range needs, up from 73% to 77%
  • The proportion of consumers concerned about the cost to charge an EV dropped dramatically, from 54% to 42%

However, not all areas of the country are as robustly leading the charge toward EVs. TrueCar focused in on Detroit-Metro area consumers ahead of the opening of its annual North American International Auto Show which carries a heavy focus on the industry transformation toward EVs.

“Our focus on Detroit area consumers showed a lower percentage of people willing to consider EVs as a next purchase,” said Darrow. “This might be attributable to the area’s strong ties to the auto industry and its love of performance vehicles or could be an indication that the middle of the country lags behind the coasts in its appetite for EVs.”

August 2022 Detroit-Area Consumer EV Survey Highlights:

  • Detroit residents are significantly less likely to purchase an EV in the future
    • Only 49% report being likely (somewhat or extremely) to purchase an EV in the future (vs. 59% nationwide)
  • Part of this reluctance could be up to exposure. Detroit residents have significantly less experience with EVs: two-thirds (66%) have neither owned nor driven one in the past (vs. 57% nationwide)
  • They are less likely to consider an EV specifically due to the rise in gas prices, perhaps reflecting lower prices in the Detroit metro than in many other areas
    • 23% report being much more likely to purchase an EV due to high gas prices (vs. 31% nationwide)

WiTricity Wireless EV Chargin on Mustang,

Building on the momentum of its recent investments from Siemens AG and others, WiTricity, the leader in wireless EV charging, is set to demonstrate a host of new wireless charging “firsts” at the North American International Auto Show (NAIAS) in Detroit. Attendees will experience the first-ever look at a Ford Mustang Mach-E outfitted for wireless charging; world reveal of the WiTricity Halo wireless EV charger; and can be among the first to experience WiTricity Halo with hands-on demonstrations at the Detroit Smart Parking Lab.

“WiTricity wants to accelerate EV adoption, which means eliminating the hassle of charging,” said Alex Gruzen, CEO, WiTricity. “We have created hassle-free, end-to-end solutions for automakers, residential customers, and fleets, delivering the best charging experience for electric vehicles–just park and charge.”


Ford Mach-E joins WiTricity’s fleet of Tesla Model 3 EVs with upgraded charging capabilities

WiTricity will display its first 2022 Ford Mustang Mach-E upgraded with the WiTricity Halo wireless charging system. NAIAS visitors can see the simplicity of the park-and-charge experience in the vehicle pod adjacent to the company’s booth in the AutoMobili-D section of NAIAS. The Mach-E joins WiTricity’s upgraded fleet that includes a number of Tesla Model 3 vehicles as well as factory-installed wireless charging EVs that have been launched by OEMs in Asia.

First public reveal of WiTricity Halo wireless EV charger

WiTricity will also reveal WiTricity Halo wireless EV chargers at NAIAS. These hands-free chargers connect to the WiTricity Halo mobile app for fingertip operation and to cloud-based telemetry, performance, and charger management tools. This first model of the WiTricity Halo wireless EV charger can charge most vehicle batteries with ~35 miles of charge per hour for most newer vehicles, without the hassle and clutter of plug-in cables or stress about forgetting to plug-in. Rated at 11 kW, the WiTricity Halo charger is robust enough to be driven over and IP rated for indoor or outdoor installation.

The WiTricity Halo system also enables a range of essential features, including foreign and living object detection to turn off the charger in the event a pet or other object obstructs the product, plus parking assistance with position detection to guide drivers over the charging pad.

First-hand experience at Detroit Smart Parking Lab

In addition to all the activities at NAIAS, WiTricity will also open its showcase demonstration at the Detroit Smart Parking Lab, an open innovation platform for parking-inspired mobility technologies that was established through the collaboration of Bedrock, Ford, the Michigan Economic Development Corporation and Bosch, and operated by the American Center for Mobility. Beginning at media days and by appointment during public days, NAIAS visitors will be able to take a free shuttle to the DSPL and get a hands-on experience of the WiTricity Halo wireless EV charging system.

WCC Education for EV Workforces

Washtenaw Community College (WCC) will attend the North American International Auto Show in Detroit this week, highlighting its programs to prepare the EV and mobility workforce of today and tomorrow.

With its all-electric Ford Mustang Mach-E and demonstrations of Umlaut automotive cybersecurity workbenches identical to those used in industry, WCC will showcase its integrated approach and cutting-edge technology used to prepare students for careers in the rapidly changing automotive industry.

A leader among its peers in training students for mobility jobs of the future, WCC will be the only community college at the Detroit Auto Show’s AutoMobili-D days on Wednesday and Thursday, Sept. 14-15. Automotive industry companies are invited to WCC’s booth on the main floor of the Huntington Place in downtown Detroit to visit with automotive and cybersecurity faculty.

The college, located about 30 miles from Detroit, partners closely with business and industry to understand workforce needs and develop programs to educate and train the mobility talent pipeline.

At any given time the college enrolls 1,000 students in more than 60 automotive and cybersecurity technology career pathways and courses for skill-building and job training.

Brose NA Components Intellignet Connections

Brose North America, a leader in mechatronics, is presenting its advanced mobility solutions at the Detroit Auto Show on September 14-15, 2022, showcasing intelligent technologies that enable new mobility experiences.

“The return of the Detroit Auto Show is a welcome sight for the automotive world and the star this year will be electrification as the industry continues its transition into modern mobility,” said Wilm Uhlenbecker, president of Brose North America. “I am optimistic about the future of Brose as we continue to foster innovation through a system approach that brings added value to our customers. With the addition of sensor technology and software to our mechatronics solutions, we can provide maximum comfort and convenience to end users, today and tomorrow.”

Highlights from Brose’s presentation at the Detroit Auto Show include:
Comfortable Vehicle Access

Whether entering your own car, ride sharing vehicles or autonomous people movers – Brose’s components and systems offer new comfort experiences for vehicle access. The supplier intelligently connects all necessary components from the side door drive to closure systems. For the first time, the automotive supplier will present a new access module that can completely replace conventional door handles. Diversifying its product portfolio, Brose will also showcase a power dropgate drive. This new product leverages the company’s side door drive technology, packaging its functionality into a more compact, lighter weight system. Designed for pickup trucks, the dropgate drive simplifies loading and adds convenience by powering the opening of traditional tailgate configurations. Together with Brose’s dropgate control unit and closure system, the drive unit completes Brose’s system solution for vehicle access of pickup trucks. Other applications of Brose’s vehicle access solutions include drives for SUV liftgates, split liftgates, hatches, power swing doors and drives for power side steps.

Seat capabilities for BEV and autonomous vehicles

Drawing on decades of mechatronics expertise, Brose creates seating systems that adapt to dynamic driving scenarios. As the development of autonomous driving systems speeds up, consumer demands are increasingly focused on interior comfort and convenience. Brose uses innovations such as brushless motors and integrated electronics to deliver the rapid transition and multiple configurations of flexible interiors. Presented solutions feature best-in-class acoustics, reduced weight and improved in-seat packaging, tailor-made to accommodate a BEV environment with simplified wire harness and electronic control unit systems. Brushless motors are also a game changer to keep occupants safe in All Belts to Seat (ABTS) comfort seats. Brose’s high power motors are capable of quickly adapting seating positions in a pre-crash scenario, aiming at the avoidance of submarining or high spinal compression.

Brose Sitech

Brose Sitech, the Joint Venture between Brose and Volkswagen for automotive seats will be introducing two technologies to the North American market: a sustainable seat featuring 100% recyclable trim material and a climate seat with cooling for backrest and seat cushion. Brose Sitech brings extensive expertise in developing and manufacturing complete seat systems. With an ambitious growth plan, the company is committed to support customers designing future oriented and sustainable mobile living spaces.

Excellence in Thermal Management        

The growth of the electric car segment with its optimized and flexible cooling architecture, has allowed Brose to increase its system scope within the thermal management segment, introducing cooling fan modules with integrated heat exchangers. For the first time, Brose designs and integrates a radiator in its cooling fan module, allowing for maximum thermal performance. With cost savings and ease-of-assembly in mind, vehicle manufacturers now have the option to buy one unit instead of two for the same functionality. The innovative system significantly increases the efficiency of electric cars, without compromising on comfort. With its long-standing history of cooling fan module development and production using integrated BLDC motors, Brose offers an exceptional proven history with the required modularity, acoustics and durability to meet electrification market needs.

New drives for micromobility

The share of electrically powered two-wheelers is increasing, mostly in urban areas, and Brose supports this trend. For e-bikes, the company has already established itself as a system supplier for drives, displays and batteries. Transferring their extensive knowledge of drive systems from the automotive industry to e-bikes, the products are customized to perfectly match use cases: from casual city rides to demanding mountain trails. Now Brose has transferred its expertise to other areas of micromobility with new drive concepts for e-scooters. The compact and lightweight system requires less package space, which positively impacts the scooter’s weight. This gives the vehicles an extended range and agile handling. Manufacturers also benefit from a cost-efficient product and have a much easier time expanding their market share thanks to competitive pricing.

About Brose

Brose is the fourth-largest family-owned automotive supplier. Every second new car worldwide is equipped with at least one Brose product. The company’s intelligent solutions for vehicle access and interiors provide greater comfort and flexibility. Innovative concepts for thermal management increase efficiency and contribute to environmental and climate protection. Brose’s systems understanding enables new functions in all kinds of vehicles – whether on four or two wheels. Including the joint venture Brose Sitech, the company employs 30,000 people at around 70 locations in 25 countries. For 2022, the Brose Group expects a turnover of more than 7 billion euros.

Autel Energy

Autel Energy, an advanced energy solution provider, announcesd that the company is an official sponsor of the North American International Auto Show (NAIAS). Autel Energy will feature current and future technologies in its 4,500-square-foot booth,.

Autel Energy will present its charging and energy solutions product lines, which combine advanced hardware, software, connectivity, and cloud solutions to digitally enable clean energy charging for electrified modern mobility.

Autel Energy today made its global debut as the latest entrant to the efficient energy market, showcasing an ecosystem of viable and reliable electric vehicle (EV) charging solutions designed to advance the seamless transition to an e-mobility future. The brand revealed its comprehensive charging solutions for consumer and commercial needs at the 2022 North American International Auto Show (NAIAS).

“As the transportation industry moves toward electrification, smart, efficient and digital solutions are the missing link,” said Autel US CEO, Chloe Hung. “Autel is leveraging decades of leadership in the aftermarket space to expand into e-mobility with the debut of Autel Energy. We will use our expertise to tackle sustainability, one of the greatest challenges facing our planet, and today, we set forth a smarter, greener path for generations to come.”


At NAIAS, Autel Energy revealed its end-to-end charging and energy solutions, which combine advanced hardware, software and support to offer digitally capable clean energy charging options designed to support the entire energy ecosystem. The company’s full suite of solutions addresses current gaps in the market and provides greater power with more feature-rich content to bring increased value to commercial and home charging.

“Key to the success of the widespread adoption of EVs will be putting in place critical charging infrastructure to support it,” said Autel Energy Chief Operating Officer, John Thomas. “Autel Energy is entering the market with a distinct competitive advantage. The company is innovating at a rapid pace, bringing products to market faster than I’ve ever seen in my 30 years in the industry. Autel Energy is committed to helping secure a sustainable planet for our future through a comprehensive, wide-ranging portfolio of energy solutions.”

Powering the Planet

Autel Energy designs, develops and engineers integrated solutions that help achieve carbon neutrality and solve some of the biggest challenges seen today in the EV charging space. The company’s MaxiCHARGER family of products includes AC (Level 2) home and commercial chargers, DC bi-directional vehicle-to-everything (V2X) home charging, DC fast charging (Level 3) and digital energy management offerings, including mobile apps and Autel’s ChargeCloud, the only all-in-one charging cloud solution available today. Autel Energy’s wholistic approach to curating solutions that address the needs of the entire charging ecosystem helps balance the grid while enabling the organic expansion of power access.

Thomas adds, “Autel Energy is invested in the success of the sustainable energy transition. Our focus is on managing energy across the entire ecosystem, which means helping balance the grid, support the transfer energy out of vehicle batteries into homes, businesses and communities, and organically expand the power grid to help bring more electric vehicles to market.”

Partnership to Green Detroit

As part of Autel Energy’s investment in the sustainable energy transition, the company today also announced its partnership with The Greening of Detroit, a non-profit organization focused on enhancing the quality of life for Detroiters by planting trees, providing job training and educating youth. To commemorate the partnership, Autel Energy features both a live sapling and a growing digital tree in its booth. For every 100 leaves added to the digital tree, Autel Energy will plant a tree in the city. Leaves are added as visitors to the booth pledge their commitment to help beautify Detroit.

Hyundai Mobis Debut

Hyundai Mobis (KRX 012330) is making its debut at the North American International Auto Show (NAIAS) 2022, which will be held at Huntington Place in Detroit, Mich. September 14-25. From September 14-16, the company will host a private room for its customers and exhibit more than 30 new technologies tailored for future mobility, including its electrification platform.

“We are discovering many new opportunities in the North American market, which is seeing heated competition for future mobility,” said Axel Maschka, executive vice president and head of global OE sales at Hyundai Mobis. “It’s important for us to join our customers in Detroit, the heart of the American automotive industry, to showcase our innovations and continue our expansion in the global market.”

– Introducing new technologies available for mass production, in the most competitive EV and AV market.

At NAIAS, Hyundai Mobis will exhibit more than 30 new future mobility technologies in electrification, ADAS and IVI that are available for mass production. To be in line with the North American market, which has been leading the paradigm shift for EVs, the company will emphasize its electrification systems. One example of Hyundai Mobis’s leading technology is its electric Complete Chassis Platform Module (eCCPM).

eCCPM, an optimized platform for EVs, combines braking, steering, suspension, driving and battery systems with scalable aluminum frames. Its ability to adjust its form makes it ideal for electric purpose-built vehicles (PBVs).

Lighting grille technology will be also introduced at the show, which enables automakers to utilize the entire front grille as a tool for lighting or for communication with vehicles or pedestrians. This technology showcases how a car grille, which provides the first impression of the car, can evolve in the era of EVs and AVs.

Hyundai Mobis will also exhibit many other future mobility technologies including a next-generation integrated cockpit (M.VICS 3.0), a hologram-based AR HUD, and a swivel display.

– With three consecutive years of rising North American orders, Mobis expects further demand for its high-value products.

For Hyundai Mobis, North America is the market where it wins the largest number of orders from automakers. During the first half of this year, Hyundai Mobis recorded $1.7 billion in orders from North American automakers, accounting for 45 percent of this year’s global order target of $3.75 billion. The volume of orders from North American customers has steadily increased, with $0.66 billion in 2020, $1.4 billion in 2021, and $1.7 billion in the first half of 2022.

Adding to this momentum, Hyundai Mobis will announce its strategic plan for the North American market at its press conference on September 14 during the auto show. Axel Maschka will introduce the company’s future strategies and core technological competencies as the sixth largest global auto supplier, as well as its plan to strengthen local marketing with its platform-based electrification components and high-value products.

Asahi Kasei

-Asahi Kasei, a diversified Japanese multinational company, will present its newest autonomous EV concept car AKXY2 for the first time internationally at the North American International Detroit Auto Show on September 14 and 15 in the main concourse of Huntington Place Convention Center.

Debuting in Japan on May 25, 2022 in line with Asahi Kasei’s 100th anniversary, AKXY2 showcases the company’s cross-divisional expertise throughout the entire value chain with technology that touches the senses and ensures the highest functionality while proposing solutions to reduce the environmental impact of automobiles. Virtually everything that can be seen, touched and interacted with is made from Asahi Kasei original or collaborative technology.

The concept behind AKXY2 collects the evolving needs of car occupants into themes revolving around Sustainability, Satisfaction and Society – the “3 S’s” that Asahi Kasei projects will change the way occupants use cars and how they will more thoroughly integrate into our lives. AKXY2 will also be fully customizable in a similar fashion to the living room of our homes. The door folds out and the canopy extends upward to facilitate an open area for socialization resembling a home patio. Conversely, closing the door and canopy provides an isolating atmosphere that can turn the interior into a very relaxing, private space. The way AKXY2 is used depends entirely on the dreams and desires of each individual occupant and should feel like a mobile extension of your own home.

“The biggest challenge we had in the planning process for AKXY2 was identifying how to provide features that hit all three of the main themes harmoniously,” says Mike Franchy, Director of North American Mobility at Asahi Kasei America. “That is one of the advantages of being in business for over 100 years – we have an expansive portfolio of products which touch on this theme and integrate them into a complete vehicle concept. While a few of the technologies are still under development, like our water-based hard coating, we have been able to actually apply them to AKXY2, making a realistic depiction of what the future of mobility can be.”

In addition to AKXY2, Asahi Kasei will be featuring a number of other innovations as well with experts at the venue to deep dive into the technology.

  • Senseair Alcohol Sensor, an extremely accurate touch-free system that can detect alcohol on a driver’s breath in real time and be seamlessly integrated into vehicles.
  • SunForce™, a lightweight, thermal-insulating foam with flame-retardance, high dimensional accuracy and ability to in-mold electronics, ideal for multiple uses in EV battery packs and battery manufacturing.
  • Lastan™, a lightweight, flame-retardant nonwoven material ideal for preventing thermal propagation of lithium-ion batteries.
  • SoForm™, a glass fiber reinforced, scratch-resistant polypropylene that has low gloss, low emissions, chemical resistance and structural performance.
  • Cubit™, a 3D honeycomb fabric that can replace a portion of polyurethane foam in vehicles. The front and back surfaces can use recycled polyester fiber that can be recycled again, and some grades of Cubit use plant-derived raw materials for roughly 40% of the connecting thread.
  • Polycarbonate (PC) Glazing, a water-based hard coating that can provide the necessary durability for PC to replace glass on vehicles, reducing total vehicle weight by 40-50%.
  • Dinamica®Pure, a premium microfiber resembling suede which is solvent free, and uses partially recycled content creating exceptional performance and beauty.

With Sustainability as a fundamental cornerstone of its 2024 medium-term plan, Asahi Kasei will be illustrating what it means to Be a Trailblazer at the Detroit Auto Show this September. Stop by and step inside AKXY2 to experience the future of mobility.

About Asahi Kasei

The Asahi Kasei Group contributes to life and living for people around the world. Since its foundation in 1922 with ammonia and cellulose fiber businesses, Asahi Kasei has consistently grown through the proactive transformation of its business portfolio to meet the evolving needs of every age. With more than 46,000 employees around the world, the company contributes to a sustainable society by providing solutions to the world’s challenges through its three business sectors of Material, Homes, and Health Care. Its Material sector, comprised of Environmental Solutions, Mobility & Industrial, and Life Innovation, includes a wide array of products from battery separators and biodegradable textiles to engineering plastics and sound solutions. For more information, visit