LG, NXP & Hella Envision Partnership for Automotive Vision Apps ADAS

NXP, LG Electronics and HELLA Aglaia have announced a strategic collaboration for automotive vision applications. The three powerhouses of automotive advanced driver assistance systems (ADAS) have created a new vision platform that will be made available to all automakers to promote best-in-class detection and classification of vulnerable road users to save lives. Already adopted by a major European OEM, the new vision platform takes aim at conventional, proprietary vision platforms that limit the choices of traditional and new disruptive carmakers. This effort is designed to bring rapid innovation to a crucial area of autonomous development and will help the industry meet the ambitious plans of global NCAP standards bodies.

Many of today’s automotive vision platforms are proprietary, inflexible and provide little room for automakers to differentiate in the global marketplace. They also inhibit further software integration and innovation and generally lock out the ability to combine the best available sensing technology and software sources in the market. The collaborators’ joint development work, led by LG Electronics, is based on the conviction that vision platforms must be open and safe to meet NCAP guidelines and to pave the way for level 3 to 5 automated driving.

The camera-based vision system, developed by LG Electronics together with NXP and HELLA Aglaia, is designed to detect and classify vulnerable road users such as pedestrians and cyclists and activate auto emergency braking (AEB). The cameras can be attached to the windshield behind a car’s rear-view mirror.

Additionally, the system is designed to detect traffic signs, notify the driver of speed limits, monitor lane keeping and facilitate steering correction in case of unintentional drift. NXP’s accelerated vision processing IP, together with algorithm expertise from HELLA Aglaia and LG allow such applications to run at very low latency and within a market leading power envelope.

The new vision platform aims to provide automakers and suppliers with the technology they need to compete in NCAP 2020 testing scenarios. The solution’s goals are to strengthen the detection and classification of vulnerable road users with less delay, trigger emergency braking and emergency collision avoidance and to bring predictive sensing of hazardous conditions such as low light and obstructed view. The vision platform will also pave the way for advanced new features to augment self-driving tasks and smart AI networks.

LG Electronics is a leader in next-generation vision processing solutions for camera systems, a critical component of the autonomous vehicles and ADAS market. LG Electronics brings its extensive experience and comprehensive R&D capacity in camera systems, computer vision algorithms and electronic technologies to elevate existing ADAS systems to the next level. As a leading tier one, LG has integrated the various vison SoCs and software from HELLA and NXP as well as the IP components so that automakers have a rich solution readily available.

HELLA is a leading automotive supplier operating on the international stage. The HELLA Groupdevelops and manufactures lighting and electronic products for the automotive industry. Their Berlin subsidiary HELLA Aglaia is a global leader in the development of intelligent visual sensor systems with long-standing expertise in mono- and stereo-camera systems, image processing and software programming. The company specializes in the development of innovative industrial solutions and highly effective products for driver assistance systems, electromobility and people counting.

NXP’s vision processing capability, together with its safety, security and quality leadership makes it an ideal partner in the car vision space. Its S32V family of vision processors offers powerful GPU for surround view image stitching and offloads advanced vision processing and machine learning algorithms to APEX-D engines. It also has high-performance per power envelope (GHz/mW) for low power ADAS vision processing. This adds additional capabilities within the same system environment and gives carmakers and suppliers an opportunity to reduce road fatalities by deploying advanced detection algorithms on a safe, secure and certified automotive ISO26262 foundation. NXP’s SoC platforms are built on open software standards to enable suppliers and OEMs to implement their own differentiating ADAS technologies.