Advertising, Pringles, Rice Krispies Treats & Cheez-It for Ride Sharing Services

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Snacks can now be enjoyed in your next ride share (PRNewsfoto/Kellogg Company)

There are new services coming to ride sharing services which help Uber and Lyft drivers make more money. The drivers get paid for advertising with RidePlay TV and selling snacks with Cargo.

Ride Sharing Ad Revenue

A group of San Diego tech entrepreneurs believe with the right partner, their platform will be able to quickly monetize the rideshare advertising space.

With proven technology, and beta program complete, RIDEPLAY tv is now servicing advertisers and paying rideshare drivers by the mile.  The fully functional platform is equipped with proprietary technology that streams entertaining content and advertisements on tablets within the back seats of rideshare cars like Uber and Lyft.

 After 2.5 years of bootstrapped development, RIDEPLAY tv is now broadcasting its own content network along with placed advertisements.  The reaction from passengers and drivers has been extremely positive.  After polling drivers, RIDEPLAY tv has seen driver ratings go up, passengers tickled by the content, and a change in consumer behavior.  Drivers say 25% of the time passengers reroute to a destination advertised on the tablet.

Accelerating beyond the friends and family investment, RIDEPLAY tv is seeking a partner that will help increase distribution to serve a long waiting list of regional and national clients.

Snack Factory for Drivers

Millennials are leading the snacking revolution, with a quarter of them snacking four or more times a day according to a recent study by Mintel*. With snack frequency increasing, snacks need to be more readily available and accessible.

Three iconic snacks, Pringles, Rice Krispies Treats and Cheez-It can now be enjoyed the next time you order a ride share. Through a partnership with in-car service Cargo, Kellogg is offering riders in New York and Boston the chance to enjoy their favorite snacks on-the-go.

Cargo provides a center console full of popular snacks to ride shares for passengers to purchase via their mobile phones while in-route to their destination. Simply visit Cargo’s mobile website to buy your favorite snack while riding.

Be sure to munch on your favorite Kellogg’s snacks the next time you order a ride share in participating cities.